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Hi, I'm Zihan Zhang, a passionate marketing enthusiast currently pursuing my Bachelor of Management and Organizational Studies with a focus on Marketing & Consumer Behavior at Western University. I've gained hands-on experience through internships where I've coordinated marketing campaigns, developed creative marketing materials, and collaborated with cross-functional teams to successfully launch products. I thrive in dynamic environments where I can apply data-driven strategies to enhance customer engagement and sales performance. Outside of academics, I actively participate in clubs and have helped organize multiple events, which helped me strengthen my leadership and communication skills. I'm excited to continue growing and leveraging my marketing expertise in future opportunities.…Hi, I'm Zihan Zhang, a passionate marketing enthusiast currently pursuing my Bachelor of Management and Organizational Studies with a focus on Marketing & Consumer Behavior at Western University. I've gained hands-on experience through internships where I've coordinated marketing campaigns, developed creative marketing materials, and collaborated with cross-functional teams to successfully launch products. I thrive in dynamic environments where I can apply data-driven strategies to enhance customer engagement and sales performance. Outside of academics, I actively participate in clubs and have helped organize multiple events, which helped me strengthen my leadership and communication skills. I'm excited to continue growing and leveraging my marketing expertise in future opportunities.

Zihan Zhang

Marketing Strategist, Brand Strategist, Social Media Manager, +2

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Hi, I'm Zihan Zhang, a passionate marketing enthusiast currently pursuing my Bachelor of Management and Organizational Studies with a focus on Marketing & Consumer Behavior at Western University. I've gained hands-on experience through internships where I've coordinated marketing campaigns, developed creative marketing materials, and collaborated with cross-functional teams to successfully launch products. I thrive in dynamic environments where I can apply data-driven strategies to enhance customer engagement and sales performance. Outside of academics, I actively participate in clubs and have helped organize multiple events, which helped me strengthen my leadership and communication skills. I'm excited to continue growing and leveraging my marketing expertise in future opportunities.…Hi, I'm Zihan Zhang, a passionate marketing enthusiast currently pursuing my Bachelor of Management and Organizational Studies with a focus on Marketing & Consumer Behavior at Western University. I've gained hands-on experience through internships where I've coordinated marketing campaigns, developed creative marketing materials, and collaborated with cross-functional teams to successfully launch products. I thrive in dynamic environments where I can apply data-driven strategies to enhance customer engagement and sales performance. Outside of academics, I actively participate in clubs and have helped organize multiple events, which helped me strengthen my leadership and communication skills. I'm excited to continue growing and leveraging my marketing expertise in future opportunities.

Available to hire

Hi, I’m Zihan Zhang, a passionate marketing enthusiast currently pursuing my Bachelor of Management and Organizational Studies with a focus on Marketing & Consumer Behavior at Western University. I’ve gained hands-on experience through internships where I’ve coordinated marketing campaigns, developed creative marketing materials, and collaborated with cross-functional teams to successfully launch products.

I thrive in dynamic environments where I can apply data-driven strategies to enhance customer engagement and sales performance. Outside of academics, I actively participate in clubs and have helped organize multiple events, which helped me strengthen my leadership and communication skills. I’m excited to continue growing and leveraging my marketing expertise in future opportunities.

Skills

Experience Level

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Coordinator Intern at Sunshine Life Insurance Co.,Ltd., Beijing Branch

July 31, 2024 - July 14, 2025

Conducted and executed the company's life insurance products marketing activities, assisting in organizing 10+ marketing campaigns including social media initiatives, promotional activities, sales training, and customer salon organization. Duties included coordinating transportation of promotional materials, setting up event venues, and ensuring smooth event execution. Developed marketing materials aligned with brand guidelines. Collaborated with Sales, Product Development, and Senior Client Matching teams to launch new products. Managed marketing database to track salesperson performance, identify KPIs, and propose programs that resulted in a 12% increase in internal sales and meeting quarterly sales targets.

PR Operations & Marketing Intern at Haier Smart Home Co., Ltd.

July 31, 2025 - July 14, 2025

Created UGC-style content and influencer collaboration frameworks for smart home products, enhancing campaign reach by 30%. Used audience sentiment analysis and user profiling to design multi-layered social campaigns on TikTok, Weibo, and Rednote, driving 25% lift in buyer engagement through relatable content. Developed serialized campaigns for high-end appliances with emotional storytelling. Produced multi-format promotional assets (videos, posters) optimized for social media. Tracked customer engagement metrics (CTR, impressions) to refine PR and marketing strategies, strengthening brand visibility.