Orhan Lujinović
I am a marketing professional with 24 years of experience driving brand growth and customer loyalty across the EMEA region.
About
I am a marketing professional with 24 years of experience driving brand growth and customer loyalty across the EMEA region. I specialize in strategic planning, data-driven branding, and omnichannel campaign management, with a passion for innovation and adaptability. I have successfully led marketing campaigns for major brands like Notino, Studenac, and the World Rally Championship.
I thrive on creating transformative marketing strategies that deliver measurable success. My expertise spans digital marketing, CRM optimization, team leadership, and event management, making me a strong asset to any company’s marketing efforts in European markets.
- 10 years' experience
- Joined July 2025
Skills· 10
Languages
- EnglishFluent
- FrenchAdvanced
- CroatianFluent
Industry experience
- Retail
- Media & Entertainment
- Professional Services
- Manufacturing
- Travel & Hospitality
Work experience
Led teams of 5 to 30 members on projects for clients such as Notino, Studenac, World Rally Championship, WataaaTV, and Stada. Executed marketing strategies including event management, campaign development, affiliate and referral programs, social media, and sponsorships across multiple European markets. Key achievements include significant sales growth, app downloads, user engagement, PR coverage, and maintaining budgets within limits.
Set up a marketing department and led a team of 5 in Paris. Managed lead generation, commercial strategies, sales objectives, and high-value client negotiations. Delivered growth in client satisfaction and prospecting efficiency with tailored marketing strategies and segmentation models.
Established a regional marketing department and led teams of 10 to 20. Maintained 60% market share in drywall systems, launched new product categories, developed acoustic product strategies, and improved supply chain efficiency. Achieved profit and sales growth while aligning regional strategies with corporate goals and managing product launches.
Education
Certifications and awards· 5
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