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I am a marketing professional with 24 years of experience driving brand growth and customer loyalty across the EMEA region. I specialize in strategic planning, data-driven branding, and omnichannel campaign management, with a passion for innovation and adaptability. I have successfully led marketing campaigns for major brands like Notino, Studenac, and the World Rally Championship. I thrive on creating transformative marketing strategies that deliver measurable success. My expertise spans digital marketing, CRM optimization, team leadership, and event management, making me a strong asset to any company's marketing efforts in European markets.…I am a marketing professional with 24 years of experience driving brand growth and customer loyalty across the EMEA region. I specialize in strategic planning, data-driven branding, and omnichannel campaign management, with a passion for innovation and adaptability. I have successfully led marketing campaigns for major brands like Notino, Studenac, and the World Rally Championship. I thrive on creating transformative marketing strategies that deliver measurable success. My expertise spans digital marketing, CRM optimization, team leadership, and event management, making me a strong asset to any company's marketing efforts in European markets.

Orhan Lujinović

Marketing Strategist, Brand Strategist, Marketing Analyst, +2

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I am a marketing professional with 24 years of experience driving brand growth and customer loyalty across the EMEA region. I specialize in strategic planning, data-driven branding, and omnichannel campaign management, with a passion for innovation and adaptability. I have successfully led marketing campaigns for major brands like Notino, Studenac, and the World Rally Championship. I thrive on creating transformative marketing strategies that deliver measurable success. My expertise spans digital marketing, CRM optimization, team leadership, and event management, making me a strong asset to any company's marketing efforts in European markets.…I am a marketing professional with 24 years of experience driving brand growth and customer loyalty across the EMEA region. I specialize in strategic planning, data-driven branding, and omnichannel campaign management, with a passion for innovation and adaptability. I have successfully led marketing campaigns for major brands like Notino, Studenac, and the World Rally Championship. I thrive on creating transformative marketing strategies that deliver measurable success. My expertise spans digital marketing, CRM optimization, team leadership, and event management, making me a strong asset to any company's marketing efforts in European markets.

Available to hire

I am a marketing professional with 24 years of experience driving brand growth and customer loyalty across the EMEA region. I specialize in strategic planning, data-driven branding, and omnichannel campaign management, with a passion for innovation and adaptability. I have successfully led marketing campaigns for major brands like Notino, Studenac, and the World Rally Championship.

I thrive on creating transformative marketing strategies that deliver measurable success. My expertise spans digital marketing, CRM optimization, team leadership, and event management, making me a strong asset to any company’s marketing efforts in European markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Advanced

Croatian

Fluent

Work Experience

EMEA Marketing Manager at ParExpert

August 1, 2017 - Present

Led teams of 5 to 30 members on projects for clients such as Notino, Studenac, World Rally Championship, WataaaTV, and Stada. Executed marketing strategies including event management, campaign development, affiliate and referral programs, social media, and sponsorships across multiple European markets. Key achievements include significant sales growth, app downloads, user engagement, PR coverage, and maintaining budgets within limits.

EMEA Marketing & Commercial Director (CDD) / Interim at Héralis Marketing

July 31, 2017 - July 15, 2025

Set up a marketing department and led a team of 5 in Paris. Managed lead generation, commercial strategies, sales objectives, and high-value client negotiations. Delivered growth in client satisfaction and prospecting efficiency with tailored marketing strategies and segmentation models.

Regional Marketing Manager for South-East Europe / Project Leader for Acoustic Project at Knauf Group

December 31, 2015 - July 15, 2025

Established a regional marketing department and led teams of 10 to 20. Maintained 60% market share in drywall systems, launched new product categories, developed acoustic product strategies, and improved supply chain efficiency. Achieved profit and sales growth while aligning regional strategies with corporate goals and managing product launches.

Education

MA in Economics at Faculty of Business and Economics, Zagreb, Croatia

January 1, 1993 - December 31, 1999

Qualifications

University Specialist in Strategy and Corporate Governance

January 1, 2007 - December 31, 2007

Personalized one-on-one sessions with industry experts covering key areas of digital marketing including SEO/SEM, digital advertising, Google Ads, Google Analytics, HubSpot, Salesforce, and AI-driven marketing strategies

January 1, 2018 - July 15, 2025

Certificate in Banking & Finance

June 1, 1995 - August 31, 1995

Member of Rotary Club Paris Alliance and Rotary International

June 1, 2016 - November 30, 2018

Member of the Board of Rotary Inter-Country Committee for Croatia and France

November 1, 2018 - November 30, 2022