Available to hire
I am a digital marketing strategist with 20+ years building brand presence across digital and social channels for Fortune 500 and early-stage brands. I have deep expertise in content strategy, social media strategy and management, paid and organic campaign development, community engagement and performance analytics. I have delivered strategies that grow audiences and drive measurable results for clients including American Airlines, Vrbo, Google Travel, Visit Morocco, YouTube and P&G. I founded Mantra 8 to help brands build authentic voices and turn strategy into action.
I thrive in cross-functional teams and love turning data into actionable insights, shaping influencer partnerships, and guiding brands through complex digital landscapes to achieve measurable business impact.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Founder and Chief Strategy Officer at Mantra 8
September 1, 2014 - PresentLead new business pitches, develop business and growth strategies, brand strategy and brand purpose development, innovation strategy, creative strategy, digital and social media strategy. Managed packaging design strategy, naming strategy, market research, communications planning, new product development, and measurement framework development and implementation across a variety of industries including technology, healthcare, consumer goods, and financial services. Collaborated with many major brands such as Google, YouTube, Procter & Gamble, and Nike.
Lead Strategist at co: collective
August 31, 2014 - July 14, 2025Led business, brand, and social media strategy for clients including Kohl's, Google, Timberland, and Infiniti. Managed winning pitches for apparel and premium car brands, as well as new business pitches in online sports, food and drink, and fashion industries. Created actions to bring strategy to life via co: StorydoingTM, mentored strategists and cross-functional teams, led pod-based project teams, contributed to training and organizational initiatives, and was awarded Employee of the Month in February 2014.
Head of Planning at Albion London
December 31, 2013 - July 14, 2025Led integrated planning for clients such as Jose Cuervo, Wonga, Chemist Direct, Hackney Fashion Hub, and Zoopla.co.uk. Directed strategic thinking and managed teams including planners and social media planners. Participated in management team efforts to set agency strategic direction across brand, design, product, digital, communications, and user experience. Led new business pitches in industries including property search, travel, entertainment, retail, consumer goods, fashion, and automotive.
Regional Planning Director at Saatchi & Saatchi
December 31, 2012 - July 14, 2025Led integrated planning for Pampers CEEMEA and global lower-income markets and Guinness communications in multiple regions including UK, Ireland, Western Europe, Australia, and SE Asia. Created and implemented strategic roadmaps for establishing Pampers in diverse markets across Asia, Africa, Middle East, and Latin America. Developed brand initiatives across multiple channels including TV, digital, in-store, PR, and experiential. Provided brand positioning, consumer segmentation insights, and led new business pitches and brand repositioning for the UK market.
Vice President, Associate Planning Director at BBDO New York
December 31, 2010 - July 14, 2025Led integrated planning for global FMCG, retail, and healthcare brands including P&G Venus, Lubriderm, Monistat, New Balance, and Bayer. Managed multi-regional strategy implementation across North America, Europe, Africa, Russia, and Asia. Collaborated with interactive teams to enhance brand engagement through online channels. Developed market research plans for positioning, brand equity measurement, and communications testing.
Vice President – Strategic Planning at Saatchi & Saatchi Healthcare Advertising
December 31, 2007 - July 14, 2025Served as lead strategic planner for AstraZeneca, developing strategic marketing for blockbuster drugs and creating website content for consumers and healthcare professionals. Facilitated branding, positioning, messaging, and channel planning workshops with US and global marketing teams. Utilized qualitative and quantitative market research including ethnography. Managed junior and senior direct reports.
Senior Research Director at Harris Interactive
December 31, 2005 - July 14, 2025Conducted strategic marketing, segmentation, satisfaction, product and concept surveys, competitive brand analyses, and website evaluations across clients such as Gerber, Pepsi, Cheerios, Tide, L'Oreal, AstraZeneca, and Pfizer. Pioneered interactive data collection methods including eye tracking and user experience assessment. Managed client accounts valued at $3 million and mentored junior staff.
Policy Analyst at National Committee for Quality Assurance
December 31, 2000 - July 14, 2025Led website evaluation and redesign project, enhancing user engagement. Won Innovation Award in 1999 for developing new health plan performance requirements format.
Senior Health Care Consultant at Vector Research
December 31, 1998 - July 14, 2025Assessed breast care services variation in the Military Health System and implemented online data collection methods for quality improvement initiatives in screening, diagnosis, treatment, and follow-up.
Founder and Chief Strategy Officer at Mantra 8
September 1, 2014 - PresentLeading new business pitches, business and growth strategy, brand strategy, brand purpose development, innovation strategy, creative strategy, digital and social media strategy, packaging design strategy, naming strategy, market research, communications planning, new product development, and measurement framework development and implementation across multiple sectors and top tier global brands.
Lead Strategist at co: collective
August 31, 2014 - July 14, 2025Led business, brand and social media strategy for clients such as Kohl’s, Google, Timberland, and others; led winning pitches in apparel and premium car brands, created iconic actions as part of co: StorydoingTM process, mentored team members on best practices in strategy and innovation, and contributed to project, pitch processes, and cultural initiatives within the organization.
Head of Planning at Albion London
December 31, 2013 - July 14, 2025Led integrated planning and strategic direction for clients including Jose Cuervo, Wonga, Chemist Direct, and Zoopla.co.uk; managed teams of planners, led new business pitches across several sectors, and contributed to agency brand, design, product, digital, communications, and user experience strategies.
Regional Planning Director at Saatchi & Saatchi
December 31, 2012 - July 14, 2025Led integrated planning for Pampers and Guinness campaigns across multiple global regions; created strategic roadmaps for brand establishment in lower-income markets; developed multi-channel brand and initiative ideas; provided thought leadership on brand positioning and consumer segmentation; and led new business pitches.
Vice President, Associate Planning Director at BBDO New York
December 31, 2010 - July 14, 2025Led integrated planning for global FMCG, retail, and healthcare brands; implemented strategies across multiple channels and regions; collaborated on digital content development to increase brand engagement; developed online user experiences and crafted innovative market research plans for insight generation.
Vice President – Strategic Planning at Saatchi & Saatchi Healthcare Advertising
December 31, 2007 - July 14, 2025Led strategic planning for pharmaceutical clients AstraZeneca and sanofi-aventis; developed branded website content; facilitated branding and communication workshops; employed qualitative and quantitative research methods; and managed team members.
Senior Research Director at Harris Interactive
December 31, 2005 - July 14, 2025Directed research projects including strategic marketing, satisfaction, product surveys, competitive analyses, and website evaluations; pioneered interactive data collection methods; oversaw a P&L of $3 million; mentored and trained staff; and analyzed data using SPSS.
Policy Analyst at National Committee for Quality Assurance
December 31, 2000 - July 14, 2025Led website evaluation and redesign projects; won an Innovation Award for new health plan performance requirements format; contributed to improving health plan data accessibility and quality.
Senior Health Care Consultant at Vector Research
December 31, 1998 - July 14, 2025Assessed breast care services variation in the Military Health System and implemented online data collection for quality improvement initiatives.
Founder and Chief Strategy Officer at Mantra 8
September 1, 2014 - PresentLead new business pitches and develop business, growth, brand, innovation, creative, digital and social media strategies across various sectors including technology, mobile, telecommunications, apparel, sports, CPG, and healthcare. Manage projects in packaging design, naming strategy, market research, communications planning, new product development, and measurement framework development and implementation. Collaborate with prominent global brands to deliver strategic insights and solutions.
Lead Strategist at co: collective
August 31, 2014 - July 14, 2025Led business, brand, and social media strategies for notable clients including Kohl’s, Google, Timberland, Infiniti, and a retail start-up. Successfully led winning pitches for apparel, premium car brands, online sports, food, drink, and fashion industries. Mentored and trained team members on strategy, communications, product innovation, and optimization. Spearheaded pod-based teams and contributed to organizational project and pitch processes.
Head of Planning at Albion London
December 31, 2013 - July 14, 2025Led integrated planning and strategic thinking on multiple client accounts including Jose Cuervo, Wonga, Chemist Direct, Hackney Fashion Hub, and Zoopla.co.uk. Managed teams of Planners while setting strategic agency direction across brand, design, product, digital, communications, and user experience. Delivered successful new business pitches for clients in property search, travel, entertainment, retail, food, consumer goods, fashion, and automotive industries.
Regional Planning Director at Saatchi & Saatchi
December 31, 2012 - July 14, 2025Led integrated planning for Pampers CEEMEA and global lower-income markets and Guinness campaigns in multiple regions. Developed strategic roadmaps, brand positioning, consumer segmentation, and initiative ideas across various media channels. Provided leadership on new business pitches and brand repositioning for tourism, food, retail, and financial services sectors.
Vice President, Associate Planning Director at BBDO New York
December 31, 2010 - July 14, 2025Led integrated planning for global FMCG brands including P&G Venus, Lubriderm, Monistat, healthcare brands, and retail clients. Executed multi-channel strategies across North America, Europe, Africa, Russia, and Asia. Collaborated with interactive teams to develop content enhancing brand engagement via online platforms. Developed innovative market research plans for brand positioning, equity measurement, and communications testing.
Vice President – Strategic Planning / Senior Strategic Planner at Saatchi & Saatchi Healthcare Advertising
December 31, 2007 - July 14, 2025Led strategic planning for AstraZeneca and sanofi-aventis on major pharmaceutical products. Developed consumer and healthcare professional website content. Facilitated workshops for global and US marketing teams on branding, positioning, messaging, and tactical planning. Conducted qualitative and quantitative market research including ethnography studies.
Senior Research Director at Harris Interactive
December 31, 2005 - July 14, 2025Designed and conducted strategic marketing, segmentation, satisfaction, product and concept surveys, competitive brand analyses, and website evaluations for clients including Gerber, Pepsi, Cheerios, Tide, L’Oreal, and pharmaceutical companies. Pioneered interactive data collection methods, mentored team members, and handled P&L responsibilities for client business.
Policy Analyst at National Committee for Quality Assurance
December 31, 2000 - July 14, 2025Led website evaluation, user engagement, and redesign projects. Recognized with the Innovation Award in 1999 for health plan performance requirements format.
Senior Health Care Consultant at Vector Research
December 31, 1998 - July 14, 2025Assessed performance variation of breast care services in Military Health System and implemented online data collection for quality improvement initiatives.
Lead Strategist at co: collective
January 1, 2013 - August 1, 2014Led business, brand and social media strategy for Kohl’s, Google, Timberland, Infiniti and a retail startup in the food and drink category; led winning pitches for apparel and premium car brands; created iconic actions to bring strategy to life as part of the Storydoing process; mentored Strategists and team members; led Pod-based teams.
Head of Planning at Albion London
January 1, 2012 - January 1, 2013Lead integrated planner on Jose Cuervo, Wonga, Chemist Direct, Hackney Fashion Hub and Zoopla.co.uk; led strategic thinking on winning pitches; managed a team of Planners; set strategic direction across brand, design, product, digital and communications.
Regional Planning Director at Saatchi & Saatchi
January 1, 2010 - January 1, 2012Lead integrated planner on Pampers CEEMEA and global lower-income markets; led the Guinness Arthur Day event and multi-channel campaigns; provided strategic thought leadership on brand positioning and consumer segmentation; led new business pitches and brand repositioning.
Vice President, Associate Planning Director at BBDO New York
January 1, 2007 - January 1, 2010Lead integrated planner on Lubriderm, Monistat, Bayer Venus; implemented strategy across digital and in-store channels; developed online user experiences and supporting marketing initiatives; contributed to market research and new business pitches.
Senior Strategic Planner at Saatchi & Saatchi Healthcare Advertising
January 1, 2005 - January 1, 2006Senior Strategic Planner focusing on AstraZeneca SSHA campaigns; developed website content for consumer and health care professional sites; facilitated workshops for branding, positioning and tactical planning.
Vice President – Strategic Planning at Saatchi & Saatchi Healthcare Advertising
January 1, 2006 - January 1, 2007Vice President – Strategic Planning; led AstraZeneca projects, multi-channel branding, ROI analysis and campaign planning; contributed to brand positioning and messaging.
Senior Research Director at Harris Interactive
January 1, 2000 - January 1, 2005Senior Research Director responsible for business development, RFP responses, and design of strategic marketing and product concept studies; pioneered online data collection methods and mentored team members; managed a $3M P&L.
Policy Analyst at National Committee for Quality Assurance
January 1, 1998 - January 1, 2000Policy Analyst leading website evaluation and redesign and contributing to health-plan performance metrics; won the Innovation Award in 1999.
Senior Health Care Consultant at Vector Research
January 1, 1996 - January 1, 1998Senior Health Care Consultant assessing variation in breast care services within the Military Health System and implementing online data collection for quality improvement initiatives.
Vice President – Strategic Planning, (2006 – 2007), Senior Strategic Planner (2005 - 2006) at Saatchi & Saatchi Healthcare Advertising
January 1, 2005 - January 1, 2007Led strategic planning for AstraZeneca (agency's largest pharmaceutical client) on blockbuster drugs for high cholesterol, acid reflux, and bipolar disorder. Designed and facilitated strategic workshops with US and global client marketing teams for branding, positioning, messaging, and channel planning. Conducted ethnographic and quantitative market research informing strategic recommendations and creative development.
Vice President – Strategic Planning; Senior Strategic Planner at Saatchi & Saatchi Healthcare Advertising
January 1, 2005 - December 31, 2007Led strategic planning for AstraZeneca and other pharmaceutical brands; facilitated workshops with US and global client teams for branding, positioning and channel planning; conducted ethnographic and quantitative research to inform creative development.
Vice President – Strategic Planning at Saatchi & Saatchi Healthcare Advertising
January 1, 2005 - January 1, 2007Led strategic planning for AstraZeneca (agency's largest pharmaceutical client) on blockbuster drugs for high cholesterol, acid reflux, and bipolar disorder. Designed and facilitated strategic workshops with US and global client marketing teams for branding, positioning, messaging, and channel planning. Conducted ethnographic and quantitative market research informing strategic recommendations and creative development.
Education
Master’s in Public Health at Rollins School of Public Health at Emory University
January 1, 1996 - December 31, 1996Bachelor of Arts at University of North Carolina at Chapel Hill
January 1, 1993 - December 31, 1993Master’s in Public Health - Epidemiology at Rollins School of Public Health at Emory University
January 1, 1996 - December 31, 1996Bachelor of Arts at University of North Carolina at Chapel Hill
January 1, 1993 - December 31, 1993Master’s in Public Health - Epidemiology at Rollins School of Public Health at Emory University
January 1, 1996 - December 31, 1996Bachelor of Arts at University of North Carolina at Chapel Hill
January 1, 1993 - December 31, 1993Master’s in Public Health - Epidemiology at Rollins School of Public Health at Emory University
January 1, 1996 - January 13, 2026Bachelor of Arts, Chemistry and Biology at University of North Carolina at Chapel Hill
January 1, 1993 - January 13, 2026Master of Public Health, Epidemiology at Rollins School of Public Health at Emory University
January 11, 2030 - January 1, 1996Bachelor of Arts, Chemistry and Biology at University of North Carolina at Chapel Hill
January 11, 2030 - January 1, 1993Master of Public Health, Epidemiology at Rollins School of Public Health at Emory University
January 1, 1996 - February 1, 2026Bachelor of Arts, Chemistry and Biology at University of North Carolina at Chapel Hill
January 1, 1993 - February 1, 2026Master of Public Health, Epidemiology at Rollins School of Public Health at Emory University
January 11, 2030 - January 1, 1996Bachelor of Arts, Chemistry and Biology at University of North Carolina at Chapel Hill
January 11, 2030 - January 1, 1993Qualifications
Innovation Award
January 1, 1999 - January 13, 2026Industry Experience
Consumer Goods, Healthcare, Financial Services, Telecommunications, Travel & Hospitality, Media & Entertainment, Professional Services, Retail, Life Sciences, Energy & Utilities, Software & Internet, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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