Hi, I’m a curious and results-driven marketer with a strong foundation in content strategy, conversion optimization, and creative collaboration. I enjoy using data to guide decisions, testing ideas, and refining what works to help brands grow. I thrive in dynamic environments where I can combine creative thinking with a methodical approach to drive engagement and meaningful results. I’m looking to take on a more growth-focused role, leveraging my experience in digital marketing and strategy to optimize funnels, experiment with new ideas, and scale impactful campaigns alongside a high-performing team.…

Sofia Di Stefano

Hi, I’m a curious and results-driven marketer with a strong foundation in content strategy, conversion optimization, and creative collaboration. I enjoy using data to guide decisions, testing ideas, and refining what works to help brands grow. I thrive in dynamic environments where I can combine creative thinking with a methodical approach to drive engagement and meaningful results. I’m looking to take on a more growth-focused role, leveraging my experience in digital marketing and strategy to optimize funnels, experiment with new ideas, and scale impactful campaigns alongside a high-performing team.…

Available to hire

Hi, I’m a curious and results-driven marketer with a strong foundation in content strategy, conversion optimization, and creative collaboration. I enjoy using data to guide decisions, testing ideas, and refining what works to help brands grow. I thrive in dynamic environments where I can combine creative thinking with a methodical approach to drive engagement and meaningful results. I’m looking to take on a more growth-focused role, leveraging my experience in digital marketing and strategy to optimize funnels, experiment with new ideas, and scale impactful campaigns alongside a high-performing team.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

Italian
Fluent
English
Fluent
Spanish; Castilian
Intermediate
Chinese
Beginner
Portuguese
Beginner

Work Experience

Marketing Content & Strategy Consultant at Khoba
March 31, 2025 - July 14, 2025
Planned and executed a post-rebrand content strategy, aligning messaging across web, social, and email to support growth. Designed social and email campaigns that improved audience engagement and brand loyalty. Advised on website content optimization, enhancing user experience and conversion potential.
SEO Copywriter & Content Strategist at Special Sicily
March 31, 2025 - July 14, 2025
Wrote SEO-optimized landing pages and blog content, increasing organic traffic and attracting high-value leads in luxury real estate. Developed a content strategy that positioned the brand as an authority, driving visibility and user engagement. Focused on keyword analysis and targeted writing to improve search rankings and lead quality.
Social Media Marketing & Branding Consultant | Copywriter at Secrid
December 1, 2024 - Present
Created growth-focused content strategies and copy, boosting audience engagement and aligning brand messaging with performance goals. Collaborated on multi-channel campaigns, working closely with creatives to develop concepts that drive interaction and conversion. Refined brand positioning, strengthening audience connection and enhancing recognition across digital platforms.
Social Media Manager at Secrid
March 31, 2024 - July 14, 2025
Increased engagement by 50%, follower growth and discoverability by 57% through high-impact ad copy and strategic content planning. Led targeted social campaigns that grew the audience by 45%, with measurable improvements in sentiment and brand loyalty. Analyzed campaign performance data to drive continuous optimization and enhance KPIs by 50%.
Digital Marketing Manager at Ospree
March 1, 2024 - Present
Led digital growth initiatives across web, email, and social, optimizing user conversion funnels through A/B testing and performance analysis. Developed high-performing campaigns and SEO content, increasing lead generation and driving organic traffic within the fintech sector. Collaborated with creative teams to produce targeted content and videos, enhancing product engagement and customer onboarding.

Education

MA Communication, Marketing, and Advertising at Universidade Católica Portuguesa
January 1, 2023 - December 31, 2023
BA Language Mediation & Intercultural Communication at La Statale, University of Milan
January 1, 2020 - December 31, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Real Estate & Construction, Travel & Hospitality, Professional Services