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Hi, I'm Yuliia Liubukhina, a data-driven analyst with over two years of experience working on digital marketing campaigns and business data analysis. I've had the opportunity to work with some fantastic global brands like Wolt, LG, Pampers, and PepsiCo, helping optimize campaign performance and deliver actionable insights that drive real results. I specialize in tracking campaign performance, identifying trends, and improving creatives to boost conversion rates and ROI. I'm passionate about turning data into strategy and enjoy collaborating with teams to uncover market opportunities and automate reporting processes for better efficiency. With solid expertise in Excel, Google Ads, and data visualization tools, I strive to make data approachable and actionable to support smart business decisions.…Hi, I'm Yuliia Liubukhina, a data-driven analyst with over two years of experience working on digital marketing campaigns and business data analysis. I've had the opportunity to work with some fantastic global brands like Wolt, LG, Pampers, and PepsiCo, helping optimize campaign performance and deliver actionable insights that drive real results. I specialize in tracking campaign performance, identifying trends, and improving creatives to boost conversion rates and ROI. I'm passionate about turning data into strategy and enjoy collaborating with teams to uncover market opportunities and automate reporting processes for better efficiency. With solid expertise in Excel, Google Ads, and data visualization tools, I strive to make data approachable and actionable to support smart business decisions.

Yuliia Liubukhina

PPC Manager, Digital Marketer, Social Media Manager, +2

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Hi, I'm Yuliia Liubukhina, a data-driven analyst with over two years of experience working on digital marketing campaigns and business data analysis. I've had the opportunity to work with some fantastic global brands like Wolt, LG, Pampers, and PepsiCo, helping optimize campaign performance and deliver actionable insights that drive real results. I specialize in tracking campaign performance, identifying trends, and improving creatives to boost conversion rates and ROI. I'm passionate about turning data into strategy and enjoy collaborating with teams to uncover market opportunities and automate reporting processes for better efficiency. With solid expertise in Excel, Google Ads, and data visualization tools, I strive to make data approachable and actionable to support smart business decisions.…Hi, I'm Yuliia Liubukhina, a data-driven analyst with over two years of experience working on digital marketing campaigns and business data analysis. I've had the opportunity to work with some fantastic global brands like Wolt, LG, Pampers, and PepsiCo, helping optimize campaign performance and deliver actionable insights that drive real results. I specialize in tracking campaign performance, identifying trends, and improving creatives to boost conversion rates and ROI. I'm passionate about turning data into strategy and enjoy collaborating with teams to uncover market opportunities and automate reporting processes for better efficiency. With solid expertise in Excel, Google Ads, and data visualization tools, I strive to make data approachable and actionable to support smart business decisions.

Available to hire

Hi, I’m Yuliia Liubukhina, a data-driven analyst with over two years of experience working on digital marketing campaigns and business data analysis. I’ve had the opportunity to work with some fantastic global brands like Wolt, LG, Pampers, and PepsiCo, helping optimize campaign performance and deliver actionable insights that drive real results. I specialize in tracking campaign performance, identifying trends, and improving creatives to boost conversion rates and ROI.

I’m passionate about turning data into strategy and enjoy collaborating with teams to uncover market opportunities and automate reporting processes for better efficiency. With solid expertise in Excel, Google Ads, and data visualization tools, I strive to make data approachable and actionable to support smart business decisions.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

Polish

Advanced

Ukrainian

Fluent

Russian

Fluent

Work Experience

Performance Analyst at Alison.AI

October 1, 2023 - Present

Analyzed multi-channel ad campaigns across Facebook, Google, and TikTok platforms. Tracked key performance indicators including CPA, ROAS, CTR, and ROI to identify trends and optimize creatives, leading to a 20% increase in conversion rates and a 10% decrease in customer acquisition cost. Conducted competitor research and collaborated with internal teams to uncover market trends and creative opportunities. Prepared insightful reports and business presentations to support data-driven decision-making. Automated reports and performance tracking using advanced Excel functions like pivot tables and formulas.

PPC/SMM Manager at Aristo Travel

October 1, 2023 - July 14, 2025

Managed Facebook and Google Ads campaigns, resulting in a 25% growth in website traffic and a 12% increase in online bookings. Optimized creative assets and implemented A/B testing to refine strategies, improving return on investment by 18%. Planned and managed social media content aligning with campaign objectives to boost engagement.

PPC Manager Intern at Selland

August 31, 2021 - July 14, 2025

Supported PPC campaigns on Yandex and Google Ads using keyword research tools like Google Keyword Planner. Created ad groups and campaigns, conducted competitor research, and contributed to website usability improvements to enhance campaign performance.