YL

Yuliia Liubukhina

Available to hire

Hi, I'm Yuliia Liubukhina, a data-driven analyst with over two years of experience working on digital marketing campaigns and business data analysis.

About

Hi, I’m Yuliia Liubukhina, a data-driven analyst with over two years of experience working on digital marketing campaigns and business data analysis. I’ve had the opportunity to work with some fantastic global brands like Wolt, LG, Pampers, and PepsiCo, helping optimize campaign performance and deliver actionable insights that drive real results. I specialize in tracking campaign performance, identifying trends, and improving creatives to boost conversion rates and ROI.

I’m passionate about turning data into strategy and enjoy collaborating with teams to uncover market opportunities and automate reporting processes for better efficiency. With solid expertise in Excel, Google Ads, and data visualization tools, I strive to make data approachable and actionable to support smart business decisions.

  • 5 years' experience
  • Joined July 2025

Languages

  • EnglishAdvanced
  • PolishAdvanced
  • UkrainianFluent
  • RussianFluent

Industry experience

  • Travel & Hospitality
  • Consumer Goods
  • Gaming
  • Software & Internet
  • Media & Entertainment

More experts in Wrocław, Poland

Work experience

PPC/SMM Manager · Aristo TravelOct 2023 – Jul 2025 · 1 yr 10 mos

Managed Facebook and Google Ads campaigns, resulting in a 25% growth in website traffic and a 12% increase in online bookings. Optimized creative assets and implemented A/B testing to refine strategies, improving return on investment by 18%. Planned and managed social media content aligning with campaign objectives to boost engagement.

Performance Analyst · Alison.AIOct 2023 – Present · 3 yrs 2 mos

Analyzed multi-channel ad campaigns across Facebook, Google, and TikTok platforms. Tracked key performance indicators including CPA, ROAS, CTR, and ROI to identify trends and optimize creatives, leading to a 20% increase in conversion rates and a 10% decrease in customer acquisition cost. Conducted competitor research and collaborated with internal teams to uncover market trends and creative opportunities. Prepared insightful reports and business presentations to support data-driven decision-making. Automated reports and performance tracking using advanced Excel functions like pivot tables and formulas.

PPC Manager Intern · SellandAug 2021 – Jul 2025 · 4 yrs

Supported PPC campaigns on Yandex and Google Ads using keyword research tools like Google Keyword Planner. Created ad groups and campaigns, conducted competitor research, and contributed to website usability improvements to enhance campaign performance.

Education

Masters of Digital Marketing · University of Zagreb2022 – 2023
Master’s degree in Economics and Business · University of Business in Wroclaw2021 – 2023
Bachelor of Business · University of Business in Wroclaw2018 – 2021

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