SA

Salih Abdul-Azeez

Available to hire

I'm a seasoned Senior Paid Media Manager with over 8 years of experience crafting and executing successful digital advertising strategies across major platforms like Google Ads, Meta, and LinkedIn.

About

I’m a seasoned Senior Paid Media Manager with over 8 years of experience crafting and executing successful digital advertising strategies across major platforms like Google Ads, Meta, and LinkedIn. I thrive on using data analysis, A/B testing, and programmatic advertising to deliver outstanding results in lead generation and conversion optimization.

I enjoy creating innovative campaigns tailored to client goals while managing substantial ad budgets and building strong client relationships. My passion lies in leveraging analytics and automation tools to consistently exceed expectations, whether working with B2B or B2C clients.

  • 8 years' experience
  • Joined July 2025

Industry experience

  • Professional Services
  • Healthcare
  • Software & Internet
  • Media & Entertainment
  • Education

Work experience· 15 roles

Senior Paid Media Manager · Raghan IncMay 2025 – Present · 1 yr 7 mos

Managed a $15K/month ad budget, generating $590,000+ in retained case value within one month. Executed high-converting Call-Only Ads on Google and Instant Forms on Meta to target qualified leads in Florida. Built automated workflows using Go HighLevel for lead follow-up and consultation bookings. Created engaging video ads mixing UGC and authority-style content for Facebook and Instagram. Optimized campaigns through targeted segmentation, call tracking, and creative testing to improve lead quality and reduce cost per lead.

Senior Paid Media Manager · Raghan IncMay 2025 – Present · 1 yr 7 mos

Led the management of a $15K/month ad budget and generated over $590,000 in retained case value within one month. Executed high-converting Call-Only Ads on Google and Instant Forms on Meta targeting qualified leads in Florida. Developed automated workflows in Go HighLevel to improve lead follow-up and consultation bookings. Created engaging video ads using UGC and authority-style content optimized for Facebook and Instagram. Utilized zip code-based targeting, lookalike audiences, and call-tracking to refine campaigns. Enhanced lead quality and lowered cost per lead through creative testing, keyword isolation, and campaign audits.

Senior Paid Media Manager · Raghan IncMay 2025 – Present · 1 yr 7 mos

Led management of a $15K/month ad budget, generating over $590,000 in retained case value within one month. Executed high-converting Call-Only Ads on Google and Instant Forms on Meta targeting qualified leads in Florida. Developed smart automated workflows in Go HighLevel to enhance lead follow-up and booking processes. Created engaging video ads combining UGC and authority content for Facebook and Instagram. Optimized campaigns with Florida-specific targeting, zip code segmentation, call-tracking, and continual creative and keyword testing to improve lead quality and reduce cost per lead.

Ad Operations Coordinator · Majority StrategiesMar 2025 – Jul 2025 · 5 mos
Ad Operations Coordinator · Majority StrategiesMar 2025 – Jul 2025 · 5 mos
Ad Operations Coordinator · Majority StrategiesMar 2025 – Jul 2025 · 5 mos
Paid Media Manager · Bear Fox MarketingJul 2024 – Jul 2025 · 1 yr 1 mo
Paid Media Manager · Bear Fox MarketingJul 2024 – Jul 2025 · 1 yr 1 mo

Education

Bachelor of Arts · Indiana University, Indianapolis, IN2000
Bachelor of Arts · Indiana University2000
Bachelor of Arts · Indiana University, Indianapolis, IN2000

Certifications and awards· 15

Google Ads Certifications: Search, Display, Video, Measurement2030 – 2025
The Trade Desk Certifications: Trading Essentials Kokai, Executive Program, Data-Driven Planning, Marketing Foundations2030 – 2025
Meta Certified Media Buying Professional2030 – 2025
Google Ads Certification: Search2022

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