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I'm a seasoned Senior Paid Media Manager with over 8 years of experience crafting and executing successful digital advertising strategies across major platforms like Google Ads, Meta, and LinkedIn. I thrive on using data analysis, A/B testing, and programmatic advertising to deliver outstanding results in lead generation and conversion optimization. I enjoy creating innovative campaigns tailored to client goals while managing substantial ad budgets and building strong client relationships. My passion lies in leveraging analytics and automation tools to consistently exceed expectations, whether working with B2B or B2C clients.…I'm a seasoned Senior Paid Media Manager with over 8 years of experience crafting and executing successful digital advertising strategies across major platforms like Google Ads, Meta, and LinkedIn. I thrive on using data analysis, A/B testing, and programmatic advertising to deliver outstanding results in lead generation and conversion optimization. I enjoy creating innovative campaigns tailored to client goals while managing substantial ad budgets and building strong client relationships. My passion lies in leveraging analytics and automation tools to consistently exceed expectations, whether working with B2B or B2C clients.

Salih Abdul-Azeez

Project Manager, Performance Marketer, Digital Marketer, +2

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I'm a seasoned Senior Paid Media Manager with over 8 years of experience crafting and executing successful digital advertising strategies across major platforms like Google Ads, Meta, and LinkedIn. I thrive on using data analysis, A/B testing, and programmatic advertising to deliver outstanding results in lead generation and conversion optimization. I enjoy creating innovative campaigns tailored to client goals while managing substantial ad budgets and building strong client relationships. My passion lies in leveraging analytics and automation tools to consistently exceed expectations, whether working with B2B or B2C clients.…I'm a seasoned Senior Paid Media Manager with over 8 years of experience crafting and executing successful digital advertising strategies across major platforms like Google Ads, Meta, and LinkedIn. I thrive on using data analysis, A/B testing, and programmatic advertising to deliver outstanding results in lead generation and conversion optimization. I enjoy creating innovative campaigns tailored to client goals while managing substantial ad budgets and building strong client relationships. My passion lies in leveraging analytics and automation tools to consistently exceed expectations, whether working with B2B or B2C clients.

Available to hire

I’m a seasoned Senior Paid Media Manager with over 8 years of experience crafting and executing successful digital advertising strategies across major platforms like Google Ads, Meta, and LinkedIn. I thrive on using data analysis, A/B testing, and programmatic advertising to deliver outstanding results in lead generation and conversion optimization.

I enjoy creating innovative campaigns tailored to client goals while managing substantial ad budgets and building strong client relationships. My passion lies in leveraging analytics and automation tools to consistently exceed expectations, whether working with B2B or B2C clients.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Senior Paid Media Manager at Raghan Inc

May 1, 2025 - Present

Led management of a $15K/month ad budget, generating over $590,000 in retained case value within one month. Executed high-converting Call-Only Ads on Google and Instant Forms on Meta targeting qualified leads in Florida. Developed smart automated workflows in Go HighLevel to enhance lead follow-up and booking processes. Created engaging video ads combining UGC and authority content for Facebook and Instagram. Optimized campaigns with Florida-specific targeting, zip code segmentation, call-tracking, and continual creative and keyword testing to improve lead quality and reduce cost per lead.

Ad Operations Coordinator at Majority Strategies

March 31, 2025 - July 14, 2025

Managed and optimized paid media campaigns with budgets ranging from $1M to $20M across Google Ads, The Trade Desk, and Meta. Enhanced campaign performance by 28% through detailed analysis, A/B testing, and fine-tuning audience targeting. Implemented comprehensive conversion tracking for accurate attribution. Successfully negotiated vendor rates, improving budget efficiency by 15%.

Paid Media Manager at Bear Fox Marketing

July 31, 2024 - July 14, 2025

Directed advertising strategies for 15-25 B2B and B2C client accounts monthly, achieving a 30% average cost per lead reduction. Executed multi-channel marketing campaigns including LinkedIn Ads, Search Ads 360, The Trade Desk, and Microsoft Ads. Increased average ROI by 26% utilizing advanced audience segmentation and keyword optimization.

Project Manager, Paid Media at AMN Healthcare

July 31, 2023 - July 14, 2025

Managed monthly ad budgets from $10,000 to $50,000 across Meta, Google, and LinkedIn. Increased qualified lead generation by 32% and sales conversions by 18% through SaaS promotion strategies. Conducted campaign analyses using Google Analytics, SEMrush, Hyros, and Ahrefs to guide optimizations. Collaborated with agency partners to align paid acquisition with broader marketing initiatives.

Client Relationship Manager at Meta (Facebook)

April 30, 2018 - July 14, 2025

Created growth strategies using Meta’s advertising solutions, leading to an average client spend increase of 25%. Provided actionable optimization recommendations that boosted client ROI. Led client education on Meta Business Suite tools and campaign performance monitoring.

Senior Paid Media Manager at Raghan Inc

May 1, 2025 - Present

Led the management of a $15K/month ad budget and generated over $590,000 in retained case value within one month. Executed high-converting Call-Only Ads on Google and Instant Forms on Meta targeting qualified leads in Florida. Developed automated workflows in Go HighLevel to improve lead follow-up and consultation bookings. Created engaging video ads using UGC and authority-style content optimized for Facebook and Instagram. Utilized zip code-based targeting, lookalike audiences, and call-tracking to refine campaigns. Enhanced lead quality and lowered cost per lead through creative testing, keyword isolation, and campaign audits.

Ad Operations Coordinator at Majority Strategies

March 31, 2025 - July 14, 2025

Managed and optimized paid media campaigns with budgets ranging from $1M to $20M across Google Ads, The Trade Desk, and Meta platforms. Improved campaign performance by 28% through detailed analysis, A/B testing, and refined audience targeting. Implemented accurate conversion tracking for proper campaign attribution. Negotiated vendor rates leading to a 15% improvement in budget efficiency.

Paid Media Manager at Bear Fox Marketing

July 31, 2024 - July 14, 2025

Oversaw advertising strategies for 15-25 B2B and B2C client accounts monthly, achieving a 30% average cost per lead reduction. Executed multi-channel marketing campaigns through LinkedIn Ads, Search Ads 360, The Trade Desk, and Microsoft Ads. Increased ROI by 26% by leveraging advanced audience segmentation and keyword optimization.

Project Manager, Paid Media at AMN Healthcare

July 31, 2023 - July 14, 2025

Managed monthly ad budgets from $10,000 to $50,000 on platforms including Meta, Google, and LinkedIn. Increased qualified lead generation by 32% and sales conversions by 18% supporting SaaS marketing initiatives. Conducted campaign performance analyses using Google Analytics, SEMrush, Hyros, and Ahrefs to drive optimization decisions. Worked closely with agency partners to align paid media efforts with comprehensive marketing strategies.

Client Relationship Manager at Meta (Facebook)

April 30, 2018 - July 14, 2025

Developed growth strategies using Meta’s advertising tools to increase client spend by an average of 25%. Provided actionable optimization tips to improve client ROI and educated clients on the use of Meta Business Suite and campaign monitoring.

Senior Paid Media Manager at Raghan Inc

May 1, 2025 - Present

Managed a $15K/month ad budget, generating $590,000+ in retained case value within one month. Executed high-converting Call-Only Ads on Google and Instant Forms on Meta to target qualified leads in Florida. Built automated workflows using Go HighLevel for lead follow-up and consultation bookings. Created engaging video ads mixing UGC and authority-style content for Facebook and Instagram. Optimized campaigns through targeted segmentation, call tracking, and creative testing to improve lead quality and reduce cost per lead.

Ad Operations Coordinator at Majority Strategies

March 31, 2025 - July 14, 2025

Managed and optimized paid media campaigns with budgets from $1M to $20M across Google Ads, The Trade Desk, and Meta. Enhanced campaign performance by 28% via analysis, A/B testing, and audience refinement. Set up accurate conversion tracking for campaign attribution. Negotiated vendor rates to improve budget efficiency by 15%.

Paid Media Manager at Bear Fox Marketing

July 31, 2024 - July 14, 2025

Directed advertising strategies for 15-25 B2B and B2C client accounts monthly, achieving a 30% cost-per-lead reduction. Executed multi-channel marketing campaigns including LinkedIn Ads, Search Ads 360, The Trade Desk, and Microsoft Ads. Improved average ROI by 26% using advanced audience segmentation and keyword optimization.

Project Manager, Paid Media at AMN Healthcare

July 31, 2023 - July 14, 2025

Managed monthly ad budgets ranging from $10,000 to $50,000 across Meta, Google, and LinkedIn. Increased qualified lead generation by 32% and sales conversions by 18% through SaaS promotion strategies. Conducted campaign analyses using Google Analytics, SEMrush, Hyros, and Ahrefs. Collaborated with agencies to align paid acquisition with broader marketing efforts.

Client Relationship Manager at Meta (Facebook)

April 30, 2018 - July 14, 2025

Developed growth strategies utilizing Meta’s advertising solutions, increasing average client spend by 25%. Delivered actionable recommendations to improve client ROI and led client education on Meta Business Suite tools and campaign monitoring.