Available to hire
Hi, I’m Thais Cerioni, a senior marketing and communications leader with over 20 years of experience in the tech industry. My background in journalism has equipped me with a unique blend of technical fluency, strategic thinking, and storytelling skills that help me connect marketing efforts to real business outcomes.
I started my career as a tech reporter and have since led various marketing, communications, and branding initiatives across Latin America for companies like Logicalis and SAS. I thrive on building trusted teams and driving impactful strategies that enhance brand reputation, engagement, and sales pipelines.
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Language
Portuguese
Fluent
English
Fluent
Spanish; Castilian
Fluent
Italian
Beginner
Work Experience
Senior-manager – Marketing and Communications South of Latin America & Channel Marketing Latin America & US SMB at SAS Software
April 30, 2025 - July 14, 2025Led marketing and communication strategic planning and budget management for Brazil, Argentina, and Chile. Oversaw all marketing and communications activities in these countries and channel marketing across Latin America and US SMB. Managed branding for Latin America and participated in multiple global councils. Directly managed a team of 11 and was a member of the Brazilian leadership team.
Head of marketing and communications for South of Latin America at SAS Software
December 31, 2023 - July 14, 2025Led the marketing and communications function for South Latin America, focusing on enhancing brand reputation, engagement, and pipeline impact.
Communication manager for South of Latin America at SAS Software
March 1, 2021 - July 14, 2025Managed communication strategies and initiatives in South Latin America, supporting the company’s regional goals.
Communication coordinator at Logicalis Brasil
January 1, 2020 - July 14, 2025Defined communication strategies, managed PR agency and spokesperson training, coordinated global content including white papers and magazines, developed branded podcasts, analyst relations, Inclusion and Diversity strategies, CSR initiatives, marketing campaigns, and internal communications.
Communications supervisor at Logicalis Brasil
March 1, 2017 - July 14, 2025Supervised communications activities supporting business goals.
Communications analyst at Logicalis Brasil
September 1, 2013 - July 14, 2025Supported communication initiatives and analysis.
Senior executive for Nokia at LVBA
March 1, 2011 - July 14, 2025Developed press releases, media pitches, assisted journalists, supported dissemination strategies, organized events, trained spokespeople, and monitored results.
Assistant editor - WNews at AdBusiness
October 31, 2009 - July 14, 2025Managed editorial agenda, wrote and edited articles, oriented reporters, and hosted a web video show.
Assistant editor - CIO at IDG Brazil
November 1, 2008 - July 14, 2025Defined strategy and business plans for magazine and website, managed editorial agenda, wrote and edited articles, conducted interviews, hosted web talk shows, and coordinated event content.
Reporter - CIO at IDG Brazil
March 1, 2007 - July 14, 2025Reported on IT and telecom sectors, wrote news stories, conducted interviews, oriented reporters, and hosted web talk shows.
Reporter - InformationWeek and ITWeb at ITMIDIA
December 1, 2005 - July 14, 2025Suggested editorial agenda ideas, wrote daily news for magazine and web portal, conducted interviews, participated and mediated round tables at IT industry events, and covered national and international events.
Reporter - TelecomWeb at ITMIDIA
August 1, 2003 - July 14, 2025Covered telecom news and events.
Senior-manager – Marketing and Communications South of Latin America & Channel Marketing Latin America & US SMB at SAS Software
April 30, 2025 - July 14, 2025Led marketing and communication strategic planning and budget management for Brazil, Argentina, and Chile, overseeing all marketing and communications activities in these countries. Managed channel marketing strategy throughout Latin America and US SMB. Acted as brand manager for Latin America and represented the region in global communications, branding, and channel marketing councils. Directly managed a team of 11 professionals and participated in the Brazilian leadership team to inform leadership decisions.
Head of marketing and communications for South of Latin America at SAS Software
December 31, 2023 - July 14, 2025Led marketing and communication functions for the South of Latin America region, focusing on strategic planning and execution to enhance brand reputation and market engagement.
Communication manager for South of Latin America at SAS Software
March 1, 2021 - July 14, 2025Managed communications for South Latin America, developing strategy and supporting regional marketing activities.
Communication coordinator at Logicalis Brasil
January 20, 2020 - July 14, 2025Coordinated communication strategic planning and PR activities including agency management and media relations. Defined and coordinated content strategy including white papers, market research, and corporate magazine. Managed social media policies, analyst relations, inclusion and diversity initiatives, CSR activities, marketing campaigns, and internal communication for various business units.
Communications supervisor at Logicalis Brasil
March 1, 2017 - July 14, 2025Supervised communications activities supporting strategic goals across multiple departments and initiatives.
Communications analyst at Logicalis Brasil
September 1, 2013 - July 14, 2025Provided analytical support for communications and marketing efforts.
Senior executive for Nokia at LVBA
March 1, 2011 - July 14, 2025Handled press releases development, media pitches, journalist support, dissemination strategies, local and regional events organization support, and results monitoring for Nokia.
Assistant editor - WNews at AdBusiness
October 31, 2009 - July 14, 2025Managed editorial agenda, wrote and edited articles, oriented and managed reporters, and hosted web video shows.
Assistant editor - CIO at IDG Brazil
November 30, 2008 - July 14, 2025Developed strategy and business plans for CIO magazine and website; managed editorial agenda; wrote and edited articles; interviewed executives; oriented reporters; hosted web talk shows; and developed event content.
Reporter - CIO at IDG Brazil
March 1, 2007 - July 14, 2025Covered daily news, conducted interviews with executives in IT and telecom sectors, oriented reporters, hosted web talk shows, and participated in event content development.
Reporter - InformationWeek and ITWeb at ITMIDIA
December 31, 2005 - July 14, 2025Wrote news articles for magazine and web portal, suggested editorial agenda ideas, interviewed prominent IT and telecom executives, and participated in national and international events.
Reporter - TelecomWeb at ITMIDIA
August 1, 2003 - July 14, 2025Covered news and events related to telecom sector.
Senior-manager – Marketing and Communications South of Latin America & Channel Marketing Latin America & US SMB at SAS Software
April 30, 2025 - July 14, 2025Led marketing and communication strategic planning, budget management, and marketing activities in Brazil, Argentina, and Chile. Managed channel marketing strategies throughout Latin America and US SMB. Served as Brand Manager for Latin America and member of multiple global councils. Managed a team of 11 direct reports and 2 indirect reports. Participated in Brazilian leadership team's decisions.
Head of marketing and communications for South of Latin America at SAS Software
December 31, 2023 - July 14, 2025Oversaw marketing and communications efforts in South Latin America, leading brand positioning and integrated marketing communications.
Communication manager for South of Latin America at SAS Software
March 1, 2021 - July 14, 2025Managed communications activities in South Latin America including PR, branding, and content strategy.
Communication coordinator at Logicalis Brasil
January 1, 2020 - July 14, 2025Led communication strategic planning, PR agency management, development of press releases and media pitches, global content coordination including white papers and market research, social media activity coordination, branded content podcast development, analyst relations, inclusion & diversity strategy, CSR initiatives, marketing campaigns and events coordination, and internal communication activities.
Communications supervisor at Logicalis Brasil
March 1, 2017 - July 14, 2025Supervised communication activities and supported strategic initiatives across the organization.
Communications analyst at Logicalis Brasil
September 1, 2013 - July 14, 2025Assisted in communications planning and implementation.
Senior executive for Nokia at LVBA
March 1, 2011 - July 14, 2025Developed press releases, media pitches, supported journalists, assisted in defining dissemination strategies, organized local and regional events, supported and trained spokespeople, monitored results and prepared reports.
Assistant editor - WNews at AdBusiness
October 31, 2009 - July 14, 2025Managed editorial agenda, wrote and edited articles, oriented and managed reporters, hosted web video shows.
Assistant editor - CIO at IDG Brazil
November 1, 2008 - July 14, 2025Developed strategy and business plan for CIO magazine, website and events. Managed editorial agenda, wrote and edited articles, interviewed executives, oriented reporters, hosted web talk shows and managed event content.
Reporter - CIO at IDG Brazil
March 1, 2007 - July 14, 2025Wrote daily news, interviewed executives, oriented reporters, hosted web talk shows and managed event content.
Reporter - InformationWeek and ITWeb at ITMIDIA
December 1, 2005 - July 14, 2025Wrote daily news for magazine and web portal, interviewed executives, participated and covered events, mediated round tables, and covered national and international third-party events.
Reporter - TelecomWeb at ITMIDIA
August 1, 2003 - July 14, 2025Reported on telecom sector news.
Education
Bachelor's at PUC-SP
January 1, 1999 - December 31, 2002Bachelor’s at PUC-SP
January 1, 1999 - December 31, 2002Bachelor’s in Journalism at PUC-SP
January 1, 1999 - December 31, 2002Qualifications
Data Analysis for Decision Making – FIA
January 1, 2023 - December 31, 2023Open Leadership – Open Leadership Academy
January 1, 2023 - December 31, 2023Data analytics for beginners - SAS
January 1, 2020 - December 31, 2020Business Dynamics – Insper
January 1, 2013 - December 31, 2013B2B Marketing, Digital Strategy – ESPM
January 1, 2012 - December 31, 2012Data Analysis for Decision Making – FIA
January 1, 2023 - December 31, 2023Open Leadership – Open Leadership Academy
January 1, 2023 - December 31, 2023Data analytics for beginners - SAS
January 1, 2020 - December 31, 2020Business Dynamics – Insper
January 1, 2013 - December 31, 2013B2B Marketing, Digital Strategy – ESPM
January 1, 2012 - December 31, 2012Data Analysis for Decision Making
January 1, 2023 - December 31, 2023Open Leadership
January 1, 2023 - December 31, 2023Data analytics for beginners
January 1, 2020 - December 31, 2020Business Dynamics
January 1, 2013 - December 31, 2013B2B Marketing, Digital Strategy
January 1, 2012 - December 31, 2012Industry Experience
Software & Internet, Computers & Electronics, Telecommunications, Media & Entertainment, Professional Services, Education
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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