Creative Art Director & Motion Designer with 10+ years of experience crafting bold, high-impact campaigns for luxury beauty, fashion, and lifestyle brands. I bring hands-on expertise across concepting, design, animation, and video editing—backed by 6+ years leading creative teams for clients like L’Oréal, Maybelline, Sephora, and Skinceuticals. I blend intuitive artistry with data-driven insights, using emerging AI tools and audience metrics to shape engaging digital, print, and motion content. Always involved from concept to execution, I create work that is visually striking, strategically sound, and brand-aligned.…

Fei Yang

Creative Art Director & Motion Designer with 10+ years of experience crafting bold, high-impact campaigns for luxury beauty, fashion, and lifestyle brands. I bring hands-on expertise across concepting, design, animation, and video editing—backed by 6+ years leading creative teams for clients like L’Oréal, Maybelline, Sephora, and Skinceuticals. I blend intuitive artistry with data-driven insights, using emerging AI tools and audience metrics to shape engaging digital, print, and motion content. Always involved from concept to execution, I create work that is visually striking, strategically sound, and brand-aligned.…

Available to hire

Creative Art Director & Motion Designer with 10+ years of experience crafting bold, high-impact campaigns for luxury beauty, fashion, and lifestyle brands. I bring hands-on expertise across concepting, design, animation, and video editing—backed by 6+ years leading creative teams for clients like L’Oréal, Maybelline, Sephora, and Skinceuticals. I blend intuitive artistry with data-driven insights, using emerging AI tools and audience metrics to shape engaging digital, print, and motion content. Always involved from concept to execution, I create work that is visually striking, strategically sound, and brand-aligned.

See more

Language

English
Advanced
Chinese
Fluent

Work Experience

Senior Creative Art Director/Visual Artist/Editor at Blonde Media
September 1, 2010 - Present
Directed visual strategy and creative execution for high-profile campaigns, ensuring luxury brand aesthetics for clients including L'Oréal, Maybelline, Matrix, Sephora, Redken, Skinceuticals, and CND. Managed end-to-end creative process including concepting, storyboarding, motion design, editing, and color grading for video and digital campaigns. Led development and production of multi-platform content across social media, digital ads, and marketing assets—delivering work on time, on-brand, and within budget. Integrated AI tools and workflows to increase creative efficiency and enhance presentation delivery. Developed engaging, performance-driven content tailored for Instagram, TikTok, YouTube, and emerging digital platforms.
Senior Graphic Designer/Motion Designer at Goldilocksfilms
August 30, 2007 - July 13, 2015
● Designed and animated concept-driven visuals as a hands-on Creative Motion Designer and Graphic Designer for beauty and fashion campaigns. ● Developed pitch decks and trend-based presentations to support client proposals. ● Collaborated with producers and marketers to ensure brand consistency and creative alignment. ● Delivered impactful visuals that boosted brand visibility and audience engagement.

Education

Master of Fine Art at Parsons School of Design
July 22, 2025 - July 22, 2025
Major in Design and Technology

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Consumer Goods, Media & Entertainment, Education
    Nail Polish Seasonal Brand Campaign

    A high-impact seasonal campaign created for Dazzle Dry, a luxury nail polish brand. celebrating the vibrancy and freshness of spring through color-forward product styling and floral storytelling. This concept pairs each nail lacquer shade with blooming botanicals, bringing out the emotion and energy of each hue in a clean, modern composition. The palette-driven layout and natural light tones highlight the brand’s clean-beauty values while maintaining a polished, editorial finish.

    Executed from concept to final retouching, this campaign spanned art direction, set design, product styling, and photo editing—resulting in a visually cohesive series that was used across digital ads, social media, and e-commerce assets.