Fei Yang

Available to hire

Creative Art Director & Motion Designer with 10+ years of experience crafting bold, high-impact campaigns for luxury beauty, fashion, and lifestyle brands.

About

Creative Art Director & Motion Designer with 10+ years of experience crafting bold, high-impact campaigns for luxury beauty, fashion, and lifestyle brands. I bring hands-on expertise across concepting, design, animation, and video editing—backed by 6+ years leading creative teams for clients like L’Oréal, Maybelline, Sephora, and Skinceuticals. I blend intuitive artistry with data-driven insights, using emerging AI tools and audience metrics to shape engaging digital, print, and motion content. Always involved from concept to execution, I create work that is visually striking, strategically sound, and brand-aligned.

  • Joined July 2025

Languages

  • EnglishAdvanced
  • ChineseFluent

Industry experience

  • Retail
  • Consumer Goods
  • Media & Entertainment
  • Education

More experts in New York, United States

Projects · 1

A high-impact seasonal campaign created for Dazzle Dry, a luxury nail polish brand. celebrating the vibrancy and freshness of spring through color-forward product styling and floral storytelling. This concept pairs each nail lacquer shade with blooming botanicals, bringing out the emotion and energy of each hue in a clean, modern composition. The palette-driven layout and natural light tones highlight the brand’s clean-beauty values while maintaining a polished, editorial finish.

Executed from concept to final retouching, this campaign spanned art direction, set design, product styling, and photo editing—resulting in a visually cohesive series that was used across digital ads, social media, and e-commerce assets.

Nail Polish Seasonal Brand Campaign
  • 1st Assistant Director

Work experience

Senior Creative Art Director/Visual Artist/Editor · Blonde MediaSep 2010 – Present · 16 yrs 3 mos

Directed visual strategy and creative execution for high-profile campaigns, ensuring luxury brand aesthetics for clients including L'Oréal, Maybelline, Matrix, Sephora, Redken, Skinceuticals, and CND. Managed end-to-end creative process including concepting, storyboarding, motion design, editing, and color grading for video and digital campaigns. Led development and production of multi-platform content across social media, digital ads, and marketing assets—delivering work on time, on-brand, and within budget. Integrated AI tools and workflows to increase creative efficiency and enhance presentation delivery. Developed engaging, performance-driven content tailored for Instagram, TikTok, YouTube, and emerging digital platforms.

Senior Graphic Designer/Motion Designer · GoldilocksfilmsAug 2007 – Jul 2015 · 8 yrs

● Designed and animated concept-driven visuals as a hands-on Creative Motion Designer and Graphic Designer for beauty and fashion campaigns. ● Developed pitch decks and trend-based presentations to support client proposals. ● Collaborated with producers and marketers to ensure brand consistency and creative alignment. ● Delivered impactful visuals that boosted brand visibility and audience engagement.

Education

Master of Fine Art · Parsons School of Design2025

Major in Design and Technology

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