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I’m a multidisciplinary product designer with a passion for turning complex systems into intuitive, emotionally resonant experiences. Over the years, I’ve worked across fintech, AI, and service design—crafting thoughtful user journeys, clean interfaces, and scalable design systems. I love collaborating with both startups and enterprise teams, blending strategic thinking with hands-on execution to create products that are not just functional, but meaningful.…I’m a multidisciplinary product designer with a passion for turning complex systems into intuitive, emotionally resonant experiences. Over the years, I’ve worked across fintech, AI, and service design—crafting thoughtful user journeys, clean interfaces, and scalable design systems. I love collaborating with both startups and enterprise teams, blending strategic thinking with hands-on execution to create products that are not just functional, but meaningful.

Bryan Yuen

Designer, Creative Director, UX Designer, +2

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I’m a multidisciplinary product designer with a passion for turning complex systems into intuitive, emotionally resonant experiences. Over the years, I’ve worked across fintech, AI, and service design—crafting thoughtful user journeys, clean interfaces, and scalable design systems. I love collaborating with both startups and enterprise teams, blending strategic thinking with hands-on execution to create products that are not just functional, but meaningful.…I’m a multidisciplinary product designer with a passion for turning complex systems into intuitive, emotionally resonant experiences. Over the years, I’ve worked across fintech, AI, and service design—crafting thoughtful user journeys, clean interfaces, and scalable design systems. I love collaborating with both startups and enterprise teams, blending strategic thinking with hands-on execution to create products that are not just functional, but meaningful.

Available to hire

I’m a multidisciplinary product designer with a passion for turning complex systems into intuitive, emotionally resonant experiences. Over the years, I’ve worked across fintech, AI, and service design—crafting thoughtful user journeys, clean interfaces, and scalable design systems. I love collaborating with both startups and enterprise teams, blending strategic thinking with hands-on execution to create products that are not just functional, but meaningful.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Beginner

Language

English

Fluent

Chinese

Fluent

Work Experience

Founder & Design Director at Bloom Theory Co.

April 1, 2024 - Present

Led end-to-end product development and branding of a boutique design startup focused on customer experience and storytelling through lighting design. Developed 3D printed lighting products that shape experiences and atmospheres emphasizing emotional and contextual lighting aspects in various environments. Crafted brand narrative positioning lighting as part of customer journey and ambiance. Directed research, prototyping, and small-batch manufacturing, collaborating with fabricators to innovate manufacturing processes. Managed stakeholder engagement including customers and online community to iterate designs and grow audience. Balanced a startup mindset with professional design practice fostering collaborations and rapid iteration.

Customer Experience Transformation Officer at Dah Sing Bank

April 30, 2024 - July 14, 2025

Led bank-wide customer and employee experience transformation programs impacting over 200,000 customers across digital and branch channels. Facilitated design thinking and service blueprinting workshops with cross-functional teams to improve service consistency. Developed the CX Framework and transformation roadmap used by the Executive Committee. Designed transactional survey system enabling real-time feedback for key servicing teams. Collaborated on workflow digitization achieving 3-5% efficiency gains. Conducted frontline staff interviews across 43 branches for employee experience enhancements. Produced executive dashboards and reports for quarterly Group ExCo meetings. Led launch of unified NPS and CSAT program analyzing thousands of responses to identify experience drivers. Authored CX Playbook for onboarding and training and executed multiple CX engagement initiatives.

Experience Strategist at Eight Inc.

September 30, 2022 - July 14, 2025

Worked as a core contributor at a global experience design firm delivering strategic design solutions integrating physical, digital, and service elements for complex stakeholder ecosystems. Developed long-term experience transformation plans for a major Hong Kong-based membership organization focusing on member engagement and operational relevance. Conducted ethnographic research, frontline observation, and stakeholder interviews. Co-developed a CX playbook for clubhouse hospitality guiding experience planning and staff training. Facilitated workshops and co-creation sessions with executives, operators, architects, and operations teams. Played a key role in preparing pitch collateral for business development. Supported service and spatial innovation initiatives across hospitality and retail sectors.

Environmental & Spatial Design Support at Ronald Lu & Partners & NAPP Studio & Architects

December 31, 2021 - July 14, 2025

Supported architectural and interior design competitions and contributed to development of FF&E schedules, moodboards, and designs for large-scale commercial projects. Liaised with clients and contractors on-site to resolve construction details.