Rukaiyagandhi Social-First Creative Stra
Available to hire
I’m a social-first creative strategist with 8+ years of agency experience leading brand strategy, content and copy, and integrated paid + organic social across Meta, TikTok, LinkedIn, and YouTube. I own client accounts end to end—from positioning and creative direction through campaign planning, execution, and performance reporting.
I’ve led and scaled teams (up to 18 people), supported many concurrent accounts, and consistently improved outcomes across conversion, engagement, and follower growth. I’m currently consulting Canadian clients on social strategy, creative direction, and paid amplification.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Hindi
Fluent
Marathi (Marāṭhī)
Fluent
Gujarati
Fluent
French
Beginner
Work Experience
Social Media Brand Strategist at The Golda Show
May 1, 2026 - PresentOwned brand social strategy across Instagram, TikTok, LinkedIn, and YouTube, including positioning, content pillars, and channel planning. Paired organic planning with paid amplification through audience targeting, budget/boosted-content optimization, and performance-aligned reach growth against audience goals.
Digital & Creative Strategist at BBC Digital
November 1, 2025 - May 31, 2026Built a social-first communication strategy spanning social, blog, newsletter, and web for a children’s education client. Analyzed content performance to refine engagement strategy and improve content direction.
Creative Strategist & Copywriter at Extra Sauce Agency
October 1, 2025 - April 30, 2026Developed social-first content strategy for paid and organic campaigns, creating platform-native messaging and copy across video, podcast, and digital campaigns. Guided creative direction for short-form content and founder-led brand ecosystems.
Brand Manager / Content Strategist / Copywriter at Freelance – Advertising/Marketing (Canada/UAE)
July 1, 2025 - October 1, 2025Led cross-platform campaigns, creative direction, content creation and copywriting; managed high-stakes accounts; coordinated with paid media partners; scheduling; client liaison; story & brand narrative development; community management.
Sr. Key Account Lead & Sr. Brand Manager at Social Camels / 7awi Media
July 1, 2023 - July 31, 2025Primary contact for 15–18 concurrent client accounts with 95% on-time delivery and 95% client renewal rate. Improved campaign conversion (+22%) and reduced CPC through audience refinement, creative rotation, and placement optimization while delivering 250–350 assets monthly. Grew organic engagement (+32%) and follower base (+18% YoY) via channel strategy and creative testing. Scaled the social team from 6 to 18 and reduced time-to-publish by 25% through workflow and briefing redesign, plus stakeholder readouts and budget recommendations.
Sr. Brand Manager + Content Strategist + Copywriter at Social Camels
July 1, 2023 - PresentResponsible for brand ideation and strategy development, client management, creative direction, campaign planning and execution, team leadership, performance analysis, marketing optimization, and brand maintenance. Managed daily marketing needs for accounts including scheduling, posting, and liaising with paid media partners. Conceptualized and created high-end social content, managed production teams, handled digital and influencer marketing, and performed writing, editing, proofreading, and PR activities. Developed Google and social campaign strategies and created blog writing, emailers, social media, and website content.
Sr. Brand Manager + Content Strategist + Copywriter at Social Camels
July 1, 2023 - PresentResponsible for brand ideation and strategy development, client management, creative direction, campaign planning and execution, team leadership, and performance analysis. Oversee daily marketing needs, including scheduling, posting, and liaison with paid media partners. Manage production team and digital & influencer marketing efforts. Write, edit, proofread, and manage PR activities. Develop Google and social campaign strategies, and create blog writing, emailers, social media, and website content.
Account lead: ( Sr. Brand Manager + Content Strategist + Copywriter) at Social Camels
June 30, 2023 - July 30, 2025Responsible for brand ideation and strategy development, client management, creative direction, campaign planning and execution, team leadership and collaboration, performance analysis, and marketing optimization. Oversaw daily marketing needs including scheduling, posting, and liaising with paid media partners. Conceptualized and created high-end social content, managed the production team, and handled digital and influencer marketing. Also involved in writing, editing, proofreading, PR activities, Google and social campaign strategies, blog writing, emailers, social media, and website content creation.
Social Media (Account) Manager + Content Strategist at Social Camels, 7awi Group
May 31, 2023 - July 21, 2025Conducted market trend analysis and active social listening, proactive engagement, managed daily social media needs including scheduling and posting, liaising with paid media partners, conceptualized and created premium social content, developed monthly brand performance reports, managed production teams, executed digital & influencer marketing, brand management & marketing, launched weekly press releases, managed Google and social campaign strategies, blog writing, emailers, social media, and website content, supported ideation and proofreading.
Social Media (Account) Manager + Content Strategist + Copywriter at Nexa Digital
May 31, 2023 - July 21, 2025Analyzed market trends and daily active social listening. Managed proactive engagement and user-generated content acquisition. Oversaw daily social media needs for accounts including scheduling, posting, and liaising with paid media partners. Conceptualized and created high-end social content, developed monthly brand performance reports, managed production teams, handled digital and influencer marketing, brand management, marketing, and launched weekly press releases. Developed Google and social campaign strategies and created blog writing, emailers, social media, and website content. Performed ideation and editing/proofreading.
Social Media (Account) Manager + Content Strategist at Social Camels, 7awi Group
May 31, 2023 - July 21, 2025Carried out market trend analysis and active social listening. Engaged proactively with users and acquired generated content. Managed social media scheduling, posting, and liaison with paid media. Created high-end social content. Developed monthly brand reports, managed production, and conducted digital & influencer marketing, brand marketing, weekly press releases, Google and social campaign strategy along with blog, emailers, social media and website content creation. Performed editing and proofreading tasks.
Social Media (Account) Manager + Content Strategist + Copywriter at Nexa Digital
May 31, 2023 - July 21, 2025Analyzed market trends and social listening. Proactively engaged users and acquired user-generated content. Managed daily social media needs, scheduling, posting, and liaising with paid media partners. Created high-end social content, developed monthly brand performance reports, and managed production team. Executed digital and influencer marketing, brand management, marketing, weekly press releases, Google and social campaign strategies, and content creation including blogs, emailers, social media, and websites.
Social Media (Account) Manager + Content Strategist at Social Camels, 7awi Group
May 31, 2023 - July 14, 2025Handled market trend analysis, active social listening, user-generated content acquisition, and daily social media needs including scheduling and posting. Developed monthly brand performance reports, led live coverage and influencer research. Managed event organization for over 2000 individuals across 20 countries. Engaged in digital & influencer marketing, brand management, weekly press releases, Google & social campaign strategies, and SEO optimized content creation for web and social media. Also contributed to blog writing, emailers, ideation, editing, and proofreading.
Social Media (Account) Manager + Content Strategist + Copywriter at Nexa Digital
May 31, 2023 - July 14, 2025Analyzed market trends and daily active social listening. Proactively engaged and acquired user-generated content. Managed daily social media needs including scheduling, posting, and liaising with paid media partners. Created high-end social content, developed monthly brand performance reports, managed the production team, and worked on digital & influencer marketing, brand management & marketing. Launched weekly press releases, managed Google and social campaign strategies, and content creation across blogs, emailers, social media & websites. Also performed ideation, editing, and proofreading.
Social Media Account Manager, Content Strategist & Copywriter at Nexa Digital
May 1, 2022 - May 31, 2023Managed paid and organic social campaigns across multiple industries, optimizing to audience insights, trend monitoring, and social listening while maintaining consistent brand voice. Developed social-first campaign concepts and content strategies aligned to platform behavior. Ran end-to-end content calendars and publishing across concurrent accounts and partnered with creative teams through concept development and execution.
Social Media Manager + Content Writer at OmegaPro
February 28, 2022 - July 21, 2025Analyzed market trends and daily active social listening, engaged proactively with user-generated content, managed daily social media needs including scheduling and posting and liaising with paid media partners, developed monthly brand performance reports, conducted live coverage and influencer research, managed event coverage across multiple countries, handled digital & influencer marketing, brand management & marketing, launched weekly press releases, developed Google and social campaign strategies, and delivered blog writing, emailers, social media, and website content. Performed ideation and SEO optimized content creation across all digital platforms along with editing and proofreading.
Social Media Manager + Content Writer at Omegapro
February 28, 2022 - July 21, 2025Conducted market trend analysis, active social listening, and proactive user engagement. Managed daily social media scheduling, posting, and liaison with paid media partners. Created high-end social content, developed monthly brand performance reports, managed influencer research for campaigns, and executed event management for over 2000 individuals across 20 countries. Executed digital & influencer marketing, brand marketing, weekly press releases, Google and social campaign strategies, and content creation including blogs, emailers, social media, and website. SEO optimized content and performed editing/proofreading.
Social Media Manager + Content Writer at OMEGAPRO
February 28, 2022 - July 14, 2025Conducted market trend analysis, active social listening, and user-generated content acquisition. Managed daily social media operations including scheduling and liaising with paid media partners. Developed monthly brand performance reports and handled influencer research. Managed event management of over 2000 individuals across 20 countries. Oversaw digital & influencer marketing, brand management, weekly press releases, campaign strategies, content creation for blogs, emailers, social media & websites. SEO optimized content creation and editing/proofreading were also part of the role.
Social Media Manager at Beyond Thoughts (Freelance)
October 1, 2021 - October 1, 2025Managed social media strategy and content for multiple clients; planned campaigns, produced content, influencer outreach; coordinated with agencies; delivered insights.
Social Media Manager & Content Writer at OMP Groups
March 1, 2021 - February 28, 2022Ran daily paid and organic social operations in a compliance-conscious fintech category, including scheduling, publishing, and coordination with paid media partners. Produced monthly performance reporting and optimization. Led community engagement, UGC acquisition, and influencer research.
Social Media Manager at Ting Labs
February 28, 2021 - July 21, 2025Managed social media marketing, digital & influencer marketing, brand management & marketing, client servicing, blog writing & emailers, ideation & campaign management, account management, content creation for website and social media platforms, and SEO.
Social Media Manager at Ting Labs
February 28, 2021 - July 21, 2025Managed social media marketing, digital & influencer marketing, brand management, client servicing, blog writing, emailers, ideation & campaign management, account management, and content creation (website + social media). Conducted active social listening, sourced influencers and bloggers, and strategized Google and social campaigns.
Social Media Manager at Ting Labs
February 28, 2021 - July 14, 2025Managed social media marketing, digital & influencer marketing, brand management & marketing, client servicing, blog writing & emailers. Planned and created monthly social media calendars, sourced influencers/bloggers for collaborations. Conducted active social listening, created and researched user-generated content, managed client accounts. Focused on ideation, Google & social campaign strategizing, content creation for websites and social media, and SEO.
Social Media Manager + Content Strategist at StyleCracker
August 31, 2020 - July 21, 2025Planned and created monthly social media calendars, sourced influencers and bloggers for collaborations, conducted active social listening, created and researched user-generated content, managed client servicing, wrote blogs and emailers, and developed ideation and Google + social campaign strategies while managing content creation for website and social media.
Social Media Manager + Content Strategist at StyleCracker
August 31, 2020 - July 21, 2025Planned and created monthly social media calendars, sourced influencers and bloggers, conducted active social listening, created and researched user-generated content, managed client servicing, blog writing, emailers, ideation, and social + Google campaign strategy, along with content creation for website and social media.
Social Media Manager + Content Strategist at Stylecracker
August 31, 2020 - July 14, 2025Planned and created monthly social media calendars, sourced influencers and bloggers for collaborations. Conducted active social listening, created and researched user-generated content. Managed client servicing, blog writing, and emailers. Led ideation and strategized Google and social campaigns. Created content for websites and social media platforms.
Social Media Account Manager at Ting Labs
August 1, 2020 - February 28, 2021Developed content strategy and wrote social copy, web content, and campaign messaging across multiple clients. Supported influencer marketing and community programs.
Social Media & Content Manager at StyleCracker
June 1, 2019 - August 31, 2020Planned monthly content calendars for fashion and lifestyle brands. Conducted trend research, managed creator collaborations, and led culturally relevant campaigns.
Social Media Manager + Event Manager at FTC Events
May 31, 2019 - July 21, 2025Successfully strategized, planned, launched, and marketed 8 events across multinational brands and regional occasions. Liaisoned with suppliers, clients, and internal departments of procurement, marketing, PR, and development. Budgeted and financially optimized all events. Assisted digital marketing strategy for ATL and BTL activities.
Social Media Manager + Event Manager at FTC Events
May 31, 2019 - July 14, 2025Strategized, planned, launched, and marketed 8 events across multinational brands and regional occasions. Liaised with suppliers, clients, and internal departments including procurement, marketing, PR, and development. Budgeted and financially optimized all events. Assisted the digital marketing strategy for ATL and BTL activities.
Social Media Manager + Event Manager at FTC Events
May 30, 2019 - July 20, 2025Successfully strategized, planned, launched, and marketed 8 events across multinational brands and regional occasions. Liaised with suppliers, clients, and internal departments of procurement, marketing, PR, and development. Managed budgets and optimized finances for events. Assisted with digital marketing strategy for ATL and BTL activities.
Social Media & Event Manager at FTC Events
November 1, 2018 - May 31, 2019Delivered social content and digital campaigns for branded events and experiential activations, including live coverage. Coordinated cross-functionally with marketing, PR, and production teams.
Education
Certification Course in Social Media Marketing at Indian Institute of Digital Education
January 11, 2030 - October 1, 2025Secondary School Certificate at Jai Hind College
January 11, 2030 - October 1, 2025Higher Secondary Education (HSC) at Jai Hind College
January 11, 2030 - October 1, 2025Bachelor of Arts (BA) at Jai Hind College
January 11, 2030 - October 1, 2025Bachelor of Arts (B.A.) at Jai Hind College
January 11, 2030 - July 17, 2026Certification in Social Media Marketing at Indian Institute of Digital Education
January 11, 2030 - July 17, 2026Qualifications
Certification Course in Social Media Marketing
January 11, 2030 - October 1, 2025Certification in Social Media Marketing (Indian Institute of Digital Education)
January 11, 2030 - July 17, 2026Industry Experience
Professional Services, Media & Entertainment, Retail, Financial Services, Travel & Hospitality, Consumer Goods, Software & Internet, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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