Available to hire
Creative and results-driven digital marketing and social media specialist with 5+ years of hands-on experience managing brand accounts, creating content strategies, and running paid campaigns across Instagram, Facebook, and TikTok. Strong background in communications from 15 years in education, including managing school social media and community engagement.
Skilled in Meta Ads, Canva, CapCut, and data-driven optimization, with a proven track record of growing audiences and increasing customer bookings for beauty and lifestyle businesses. Currently advancing her expertise through a Digital Marketing qualification at Oxford College of Marketing.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Romanian, Moldavian, Moldovan
Fluent
Ukrainian
Beginner
Work Experience
Preschool Teacher at Obcini Nursery School, Suceava, Romania
January 1, 2025 - August 15, 2025Developed experiential learning activities integrating ICT tools and organized extracurricular and partnership projects. Conducted differentiated instruction based on children's needs, managed conflict resolution, and promoted emotional education. Developed and assessed evaluation tools including children's portfolios, participated in institutional decision-making and educational project development. Delivered engaging, inclusive lessons supporting emotional and cognitive development.
Marketing & Operations Collaborator at Royal Hair - specialist in hair extensions/wigs (Freelance)
January 1, 2025 - August 15, 2025Managed the company's website administration using OpenCart and WordPress, ensuring optimal functionality and user experience. Oversaw company seller accounts on major E-Commerce platforms such as E-mag, Amazon, and EBay, developing product campaigns to boost sales. Led marketing strategy across digital channels including Instagram, Facebook, TikTok, and YouTube, handling content planning using tools like Canva, Photoshop, and CapCut. Coordinated campaigns and maintained a professional social media presence with videos and banners. Delivered prompt client communication and professional support across multiple platforms. Acted as Team Manager, coordinating internal workflows and supporting team efficiency and communication. This long-term collaboration enhanced skills in digital marketing, team coordination, and client relationship management within the dynamic beauty industry.
Preschool Teacher at Salcea Nursery School (part of "Aurelian Stanciu" Secondary School, Romania)
January 1, 2023 - August 15, 2025Provided early childhood education through differentiated instruction tailored to children's needs. Organized extracurricularly and partnership projects. Played a key role in conflict resolution and emotional education. Developed evaluation tools and children's portfolios, contributed to educational projects and institutional decisions. Delivered lessons supporting children's emotional and cognitive growth for over a decade.
Freelance Digital Marketing & Social Media Specialist at Self-employed (Remote) — Beauty & Lifestyle sector
January 1, 2021 - PresentManaged and grew Instagram and Facebook accounts for beauty and hair extension brands, increasing follower engagement and reach. Planned, created, and scheduled content calendars (reels, stories, posts, promotional materials) using Canva and CapCut. Set up and optimized Meta Ads campaigns (Facebook & Instagram) based on performance and cost-per-result. Produced branded visual content to improve online visibility and customer bookings. Managed customer communication across Instagram DMs, Facebook Messenger, and WhatsApp, ensuring fast professional responses. Supported clients with brand identity development, promotional launches, and digital strategy planning. Reviewed social media insights and ad performance data to refine strategies and improve ROI.
Freelance Digital Marketing & Social Media Specialist at Self-employed
January 1, 2021 - PresentManaged and grew Instagram and Facebook accounts for hair extensions and beauty salon brands, achieving consistent increases in follower engagement and reach. Planned, created, and scheduled content calendars including reels, stories, posts, and promotional materials using Canva and CapCut. Set up and managed Meta Ads campaigns (Facebook & Instagram), monitoring performance and optimizing for cost-per-result. Produced branded content, improving customer bookings and online visibility. Handled customer communication across Instagram DMs, Facebook Messenger, and WhatsApp with fast, professional responses. Assisted clients with brand identity development, promotional launches, and digital strategy planning. Analyzed social media insights and ad performance data to refine strategies and improve ROI.
Primary & Pre-School Teacher + Communications Coordinator at Primary & Pre-School Education — Romania
January 1, 2009 - December 31, 2024Taught and supported children aged 3–10, developing strong communication, organization, and leadership skills. Appointed Communications Coordinator, managing the school's social media presence on Facebook, publishing regular content to engage the school community, and coordinating events. Built audiences through content planning and digital community management, and maintained relationships with parents, staff, and the wider community through clear messaging.
Education
Master's Degree in School Counselling and Emotional Education at Ștefan cel Mare University of Suceava
January 1, 2021 - January 1, 2023Bachelor's Degree in Public Administration at Faculty of Economic Sciences and Public Administration, Suceava
January 1, 2007 - January 1, 2010Teaching Degree – Primary and Preschool Education at Mihai Eminescu National College, Suceava
January 1, 2003 - January 1, 2007Digital Marketing Certificate at Oxford College of Marketing
January 1, 2025 - June 29, 2026Master's Degree in School Counselling & Emotional Education at Ştefan cel Mare University of Suceava, Romania
January 1, 2021 - December 31, 2023Bachelor's Degree in Public Administration at Ştefan cel Mare University of Suceava, Romania
January 1, 2007 - December 31, 2010Digital Marketing Certificate (in progress) at Oxford College of Marketing — Oxford, UK
January 1, 2025 - December 1, 2026Master's Degree — School Counselling & Emotional Education at Ştefan cel Mare University of Suceava
January 1, 2021 - January 1, 2023Bachelor's Degree — Public Administration at Faculty of Economic Sciences and Public Administration, Romania
January 1, 2007 - January 1, 2010Qualifications
Personal Development Counsellor Qualification – ATHENA Training Centre, Bucharest
January 1, 2020 - August 15, 2025National Teaching Certification: Grade I
January 1, 2020 - August 15, 2025National Teaching Certification: Grade II
January 1, 2016 - August 15, 2025National Teaching Certification: Tenure
January 1, 2011 - August 15, 2025"The Magic of Reading" – ERASMUS+ Training Programme
January 1, 2020 - August 15, 2025Curriculum Innovation and Integrated Teaching Approaches
January 1, 2019 - August 15, 2025Managing Challenging Behaviour in Preschool
January 1, 2017 - August 15, 2025Digital Marketing Course Certificate
January 1, 2025 - December 31, 2025Digital Marketing Course Certificate
January 1, 2025 - December 31, 2025Digital Marketing Certificate
January 1, 2025 - June 29, 2026Digital Marketing Course Certificate (completed)
January 1, 2025 - July 21, 2026Industry Experience
Education, Retail, Consumer Goods, Non-Profit Organization, Professional Services, Media & Entertainment, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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