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Hi, I'm Rashmi Sajjan, a passionate graphic designer and art director with experience in leading design projects and campaigns, especially in packaging and marketing. I've had the opportunity to work with Target Corporation on diverse product categories, which has honed my skills in consumer understanding and collaborative design processes. I enjoy combining data-driven insights with creative strategies to enhance brand recognition and customer engagement. With a background in design education and practical experience, I thrive in cross-functional environments where I can lead creative initiatives and work closely with teams to deliver impactful visual solutions.…Hi, I'm Rashmi Sajjan, a passionate graphic designer and art director with experience in leading design projects and campaigns, especially in packaging and marketing. I've had the opportunity to work with Target Corporation on diverse product categories, which has honed my skills in consumer understanding and collaborative design processes. I enjoy combining data-driven insights with creative strategies to enhance brand recognition and customer engagement. With a background in design education and practical experience, I thrive in cross-functional environments where I can lead creative initiatives and work closely with teams to deliver impactful visual solutions.

Rashmi Sajjan

Art Director, Graphic Designer, Illustrator, +2

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Hi, I'm Rashmi Sajjan, a passionate graphic designer and art director with experience in leading design projects and campaigns, especially in packaging and marketing. I've had the opportunity to work with Target Corporation on diverse product categories, which has honed my skills in consumer understanding and collaborative design processes. I enjoy combining data-driven insights with creative strategies to enhance brand recognition and customer engagement. With a background in design education and practical experience, I thrive in cross-functional environments where I can lead creative initiatives and work closely with teams to deliver impactful visual solutions.…Hi, I'm Rashmi Sajjan, a passionate graphic designer and art director with experience in leading design projects and campaigns, especially in packaging and marketing. I've had the opportunity to work with Target Corporation on diverse product categories, which has honed my skills in consumer understanding and collaborative design processes. I enjoy combining data-driven insights with creative strategies to enhance brand recognition and customer engagement. With a background in design education and practical experience, I thrive in cross-functional environments where I can lead creative initiatives and work closely with teams to deliver impactful visual solutions.

Available to hire

Hi, I’m Rashmi Sajjan, a passionate graphic designer and art director with experience in leading design projects and campaigns, especially in packaging and marketing. I’ve had the opportunity to work with Target Corporation on diverse product categories, which has honed my skills in consumer understanding and collaborative design processes.

I enjoy combining data-driven insights with creative strategies to enhance brand recognition and customer engagement. With a background in design education and practical experience, I thrive in cross-functional environments where I can lead creative initiatives and work closely with teams to deliver impactful visual solutions.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Graphic Designer at Smytten

December 31, 2024 - July 14, 2025

Led design campaigns for one of two app sections, conceptualizing campaigns based on trends, national holidays, and events. Developed and executed coherent design strategies for campaign elements, refining approaches based on performance metrics. Designed marketing collaterals tailored to various user cohorts by analyzing behavioral and buying pattern data, increasing engagement and retention. Collaborated frequently with cross-functional teams including marketing, copywriting, data analysis, social media, and photography/videography to ensure campaign consistency across platforms and initiatives.

Art Director at Target Corporation

March 31, 2023 - July 14, 2025

As an Art Director, contributed integrally to the design and packaging refresh of Up&Up, a Target owned brand valued at 4 million USD. Played a pivotal role in setting up work processes in the team in India, responsible for designing and executing packaging for a large number of SKUs across diverse categories including kitchen essentials, beauty products, pet items, and OTC medicine. Utilized data-driven insights on consumer behavior combined with cultural and demographic research to enhance brand recognition and customer engagement. Coordinated with cross-functional teams including marketing, product development, and vendor management to align objectives. Led creative meetings with external artists, providing guidance to maintain adherence to brand vision and strategic goals.