I am up-to-date with current trends in marketing, communication, and social media, creating impactful narratives that resonate on global platforms. I love doing so. My career as a freelancer is characterized by strategic leadership roles and a deep understanding of the digital landscape, successfully leading projects with a mix of creativity and analytical rigor.

Roger Piera

I am up-to-date with current trends in marketing, communication, and social media, creating impactful narratives that resonate on global platforms. I love doing so. My career as a freelancer is characterized by strategic leadership roles and a deep understanding of the digital landscape, successfully leading projects with a mix of creativity and analytical rigor.

Available to hire

I am up-to-date with current trends in marketing, communication, and social media, creating impactful narratives that resonate on global platforms. I love doing so. My career as a freelancer is characterized by strategic leadership roles and a deep understanding of the digital landscape, successfully leading projects with a mix of creativity and analytical rigor.

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Language

Spanish; Castilian
Fluent
Catalan; Valencian
Fluent
English
Advanced

Work Experience

Press Copywriter - Freelance at PAPELMATIC
January 1, 2025 - Present
Responsible for writing press releases since January 2025.
Press Copywriter - Freelance at PAPELMATIC
January 1, 2025 - Present
Wrote press releases and created content to support brand communication.
Social Media Coordinator - Freelance at PAPELMATIC
December 31, 2024 - July 14, 2025
Handled social media strategy, content development, email marketing, and training plus supervision of the social media team from April 2024 to December 2024.
Social Media Coordinator - Freelance at PAPELMATIC
December 31, 2024 - July 14, 2025
Developed social media strategy, content development, and email marketing. Trained and supervised the social media team.
Copywriter - Freelance at Both. People & Communications.
July 31, 2024 - July 14, 2025
Created news, newsletters, and social media content from July 2022 to July 2024.
Copywriter - Freelance at Both. People & Communications.
July 31, 2024 - July 14, 2025
Produced news, newsletters, and social media content.
Social Media Manager - Freelance at SUGRAÑES
June 1, 2024 - Present
Developed internal communication and social media strategy aligned with the brand's objectives; managed content creation for social media and online platforms since June 2024.
Social Media Manager - Freelance at SUGRAÑES
June 1, 2024 - Present
Developed internal communication and social media strategy aligned with brand objectives, managed content creation for social media and online platforms for the brand’s centenary celebration.
Senior Communications Technician - Freelance at Barcelona City Hall - Barcelona Sports Institute
December 31, 2023 - July 14, 2025
Planned and executed communication campaigns including La Vuelta 23, managed social media with 20K+ followers, produced photography and video content, performed KPI analysis, drafted press materials and managed databases from July 2021 to December 2023.
Senior Communications Technician - Freelance at Barcelona City Hall - Barcelona Sports Institute
December 31, 2023 - July 14, 2025
Planned and executed the communication campaign for La Vuelta 23, managed social media team with over 20K followers, handled photography, video editing and production, analyzed KPIs for social media, website, and newsletters. Drafted tenders, press releases, news articles, newsletters, and administered databases.
Marketing Communications Associate - Freelance at Barcelona Town Hall - Institut Barcelona Esports
December 1, 2023 - August 21, 2025
Services for planning and executing the communication campaign for La Vuelta 23. Developed communication and marketing strategy. Coordinated a social media team with over 20,000 followers. Edited and produced photos and videos in various formats for web, social media, and newsletters. Analyzed KPIs.
Chief Marketing Officer - Freelance at HUMANHOOD
November 30, 2023 - July 14, 2025
Performed strategic planning, social media management, email marketing, public relations, and global communication managing a community of over 130K followers from April 2023 to November 2023.
Chief Marketing Officer - Freelance at HUMANHOOD
November 30, 2023 - July 14, 2025
Managed strategic planning, social media, email marketing, public relations, and global communication. Oversaw a community of over 130K followers, designed and produced content including photographs, videos, and banners, and developed landing pages and website management.
Chief Marketing Officer - Freelance at Humanhood
November 1, 2023 - August 21, 2025
Strategic planning, social media, press, and international communication. Managed a community of 130K followers. Designed and produced content including photos, videos, and posts. Created landing pages and managed websites. Developed and implemented email marketing strategies.
Communication Plan and Social Media Consultant - Freelance at Compañía de teatro - Les Impuxibles
April 1, 2023 - August 21, 2025
Drafted communication and social media plans. Developed communication and marketing strategies. Conducted KPI analysis.
Chief Marketing Officer - Freelance at Barcelona Sports Hub
October 1, 2022 - Present
Led marketing strategies and initiatives as Chief Marketing Officer on a freelance basis.
Chief Marketing Officer - Freelance at Barcelona Sports Hub
October 1, 2022 - Present
Led communication and marketing strategy, social media planning and management, and KPI evaluation from October 2022 to present.
Chief Marketing Officer - Freelance at Barcelona Sports Hub
October 1, 2022 - Present
Responsible for communication and marketing strategy, social media planning and management, and KPI evaluation.
Técnico Superior de Comunicación at Barcelona Town hall - Institut Barcelona Esports (Through Airun)
July 1, 2022 - August 21, 2025
Drafted communication and social media plans. Developed marketing and communication strategies. Designed, produced, and published content. Managed social media and KPIs.
Copywriter - Freelance at Both. People & Comms. / Sports
July 1, 2022 - Present
Writing news, social media content, and newsletters for various clients. Engaged in creating calls, press releases, and newsletter content. Organized press conferences and managed databases. Reviewed and corrected the use of inclusive and equal language. Managed supplier contacts.
Project Manager at Airun Serveis Culturals
July 1, 2021 - Present
Organized, produced, and coordinated events. Managed social media for different clients. Provided communication consultancy services.
Project Manager - Freelance at Airun Cultural Services
July 1, 2021 - Present
Organized, produced, and coordinated annual events. Managed social media for clients starting July 2021 to present.
Project Manager - Freelance at Airun Cultural Services
July 1, 2021 - Present
Organized, produced, and coordinated annual events, managed social media for various clients, and developed communication and marketing strategies.
Communication and Marketing Intern at Barcelona Activa
May 1, 2020 - August 21, 2025
Drafted communication and social media plans. Developed communication and marketing strategies. Designed, produced, and published content. Managed social media and performed KPI analysis.

Education

Bachelor’s Degree in Communication and Cultural Industries at University of Barcelona
January 1, 2016 - December 31, 2020
Bachelor's Degree at University of Barcelona
January 1, 2016 - December 31, 2020
Languages Degree in Communication & Cultural Industries at Universitat de Barcelona
January 1, 2016 - January 1, 2020
Técnico Superior de Comunicación at Barcelona Town hall - Institut Barcelona Esports
September 1, 2019 - May 1, 2020

Qualifications

First Certificate - Advanced
January 11, 2030 - August 21, 2025

Industry Experience

Media & Entertainment, Government, Professional Services, Consumer Goods, Other, Non-Profit Organization