Available to hire
Hi, I’m Le Nguyen Phi Long, a performance-driven social strategist passionate about blending creative storytelling with platform-native tactics to drive ROI and cultural impact. With hands-on experience across TikTok and Meta, I thrive in managing paid media campaigns and delivering results in both agency and fast-paced brand environments.
I enjoy working closely with clients and cross-functional teams to craft campaigns that maximize engagement and growth. Whether it’s optimizing media spend or launching influence-first strategies, I bring insight-driven creativity and a strategic mindset to every project.
Skills
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Vietnamese
Advanced
Work Experience
Crew Member at McDonalds’s Oakwood
January 31, 2024 - July 14, 2025Delivered consistent guest service and supported team operations under high-pressure shifts.
Crew Member at McDonalds’s Oakwood
January 31, 2024 - July 14, 2025Delivered consistent guest service and supported team operations during high-pressure shifts.
Social Media Assistant at Van Dac Phuc: Event Planning Service
September 30, 2022 - July 14, 2025Strategically led a Social Media campaign generating 6.2M views on TikTok, resulting in a Facebook group with 2.4K members, using insight-driven content formats that maximized reach without paid spend; later applied findings to boost ROI in paid social experiments. Collaborated with PR & SEO to create cross-channel campaigns integrating paid and organic touchpoints, resulting in a 15% increase in organic traffic. Launched a new product line using an influence-first strategy, increasing event attendance by 20% and helping secure a key client contract.
Social Media Assistant at Van Dac Phuc: Event Planning Service
September 30, 2022 - July 14, 2025Led a social media campaign generating 6.2M TikTok views and built a Facebook group with 2.4K members through insight-driven content without paid spend. Collaborated with PR and SEO teams on cross-channel paid and organic campaigns, increasing organic traffic by 15%. Launched new product line with an influence-first strategy, increasing event attendance by 20% and securing a key client contract.
Marketing & Social Media Intern at TutiCare: Baby Shops
April 30, 2021 - July 14, 2025Optimised Meta Ads to reduce spend by 20% while improving engagement and CTR across core brand touchpoints. Increased Facebook traffic by 25% and web traffic by 15% within a budget range (managed £100–£500/month budget). Helped plan and run store grand openings, combining in-person event support with livestream promotions and social campaigns using Facebook gamification.
Marketing & Social Media Intern at TutiCare: Baby Shops
April 30, 2021 - July 14, 2025Optimised Meta Ads to reduce spend by 20% while improving engagement and CTR across core brand touchpoints. Increased Facebook traffic by 25% and web traffic by 15% managing budgets between £100 and £500 per month. Supported store grand openings by combining in-person events with livestream promotions and Facebook gamification campaigns.
Education
Bachelor of Art at FPT University
September 1, 2018 - April 30, 2022Master of Art at Leeds Beckett University
January 1, 2023 - May 31, 2024Bachelor of Art at FPT University
September 1, 2018 - April 30, 2022Qualifications
Screenwriter K32 (Center for Cinema Talent Development)
January 11, 2030 - July 14, 2025Coursera - Learning How to Learn
January 11, 2030 - July 14, 2025Screenwriter K32 (Center for Cinema Talent Development)
January 11, 2030 - July 14, 2025Coursera - Learning How to Learn
January 11, 2030 - July 14, 2025Industry Experience
Media & Entertainment, Retail, Professional Services, Travel & Hospitality
Skills
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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