Le Nguyen Phi Long
Hi, I'm Le Nguyen Phi Long, a performance-driven social strategist passionate about blending creative storytelling with platform-native tactics to drive ROI and cultural impact.
About
Hi, I’m Le Nguyen Phi Long, a performance-driven social strategist passionate about blending creative storytelling with platform-native tactics to drive ROI and cultural impact. With hands-on experience across TikTok and Meta, I thrive in managing paid media campaigns and delivering results in both agency and fast-paced brand environments.
I enjoy working closely with clients and cross-functional teams to craft campaigns that maximize engagement and growth. Whether it’s optimizing media spend or launching influence-first strategies, I bring insight-driven creativity and a strategic mindset to every project.
- 4 years' experience
- Joined July 2025
Skills· 9
Languages
- EnglishAdvanced
- VietnameseAdvanced
Industry experience
- Media & Entertainment
- Retail
- Professional Services
- Travel & Hospitality
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Work experience· 6 roles
Delivered consistent guest service and supported team operations under high-pressure shifts.
Delivered consistent guest service and supported team operations during high-pressure shifts.
Strategically led a Social Media campaign generating 6.2M views on TikTok, resulting in a Facebook group with 2.4K members, using insight-driven content formats that maximized reach without paid spend; later applied findings to boost ROI in paid social experiments. Collaborated with PR & SEO to create cross-channel campaigns integrating paid and organic touchpoints, resulting in a 15% increase in organic traffic. Launched a new product line using an influence-first strategy, increasing event attendance by 20% and helping secure a key client contract.
Education
Certifications and awards
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