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Hi, I'm Smriti Singh, a results-driven Operations Head turned Product and Growth Marketing professional. With a strong foundation in business strategy, digital marketing, and product management, I love to drive innovation and optimize processes that lead to scalable growth. I excel at collaborating with cross-functional teams and using data-driven insights to build impactful marketing and product strategies. I have hands-on experience in managing teams, leading startups from inception, and executing campaigns that boost user engagement and profitability. My passion lies in leveraging tools like SQL, Power BI, and Google Analytics to enhance customer experience and retention, and I enjoy finding creative ways to optimize marketing funnels and operational workflows.…Hi, I'm Smriti Singh, a results-driven Operations Head turned Product and Growth Marketing professional. With a strong foundation in business strategy, digital marketing, and product management, I love to drive innovation and optimize processes that lead to scalable growth. I excel at collaborating with cross-functional teams and using data-driven insights to build impactful marketing and product strategies. I have hands-on experience in managing teams, leading startups from inception, and executing campaigns that boost user engagement and profitability. My passion lies in leveraging tools like SQL, Power BI, and Google Analytics to enhance customer experience and retention, and I enjoy finding creative ways to optimize marketing funnels and operational workflows.

Smriti Singh

Growth Marketer, Product Marketer, Marketing Strategist, +2

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Hi, I'm Smriti Singh, a results-driven Operations Head turned Product and Growth Marketing professional. With a strong foundation in business strategy, digital marketing, and product management, I love to drive innovation and optimize processes that lead to scalable growth. I excel at collaborating with cross-functional teams and using data-driven insights to build impactful marketing and product strategies. I have hands-on experience in managing teams, leading startups from inception, and executing campaigns that boost user engagement and profitability. My passion lies in leveraging tools like SQL, Power BI, and Google Analytics to enhance customer experience and retention, and I enjoy finding creative ways to optimize marketing funnels and operational workflows.…Hi, I'm Smriti Singh, a results-driven Operations Head turned Product and Growth Marketing professional. With a strong foundation in business strategy, digital marketing, and product management, I love to drive innovation and optimize processes that lead to scalable growth. I excel at collaborating with cross-functional teams and using data-driven insights to build impactful marketing and product strategies. I have hands-on experience in managing teams, leading startups from inception, and executing campaigns that boost user engagement and profitability. My passion lies in leveraging tools like SQL, Power BI, and Google Analytics to enhance customer experience and retention, and I enjoy finding creative ways to optimize marketing funnels and operational workflows.

Available to hire

Hi, I’m Smriti Singh, a results-driven Operations Head turned Product and Growth Marketing professional. With a strong foundation in business strategy, digital marketing, and product management, I love to drive innovation and optimize processes that lead to scalable growth. I excel at collaborating with cross-functional teams and using data-driven insights to build impactful marketing and product strategies.

I have hands-on experience in managing teams, leading startups from inception, and executing campaigns that boost user engagement and profitability. My passion lies in leveraging tools like SQL, Power BI, and Google Analytics to enhance customer experience and retention, and I enjoy finding creative ways to optimize marketing funnels and operational workflows.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Operations Head at Oliveboard Comptech. Pvt. Ltd.

April 30, 2024 - July 14, 2025

Led over 50 cross-functional team members across operations, product, marketing, and customer success to align business objectives with product innovation and growth strategies. Spearheaded automation and process optimization across multiple product categories, reducing operational costs by 20%. Collaborated with tech and marketing teams to improve product features and campaigns through data-driven insights, user behavior analysis, and A/B testing. Developed product strategies and managed product roadmaps that increased user engagement by 15%. Leveraged tools like Google Analytics, Power BI, SQL, and CleverTap for user research and data analysis to refine product offerings. Managed customer retention via push notifications, referral programs, and marketing automation, improving ARPU and profitability. Defined product positioning and messaging for launches, and optimized SEO, paid ads, and performance marketing.

Category Head at Oliveboard Comptech. Pvt. Ltd.

March 31, 2022 - July 14, 2025

Managed a high-revenue category contributing to 90% of company turnover, optimizing revenue streams through pricing strategies, vendor negotiations, and customer insights. Led a cross-functional team of analysts, marketers, and designers to create high-converting product listings. Collaborated with marketing to drive campaigns that resulted in a 20% sales uplift. Conducted competitive analysis and market research to expand product offerings. Developed and managed content strategies for YouTube and Instagram using analytics tools to optimize engagement and conversions. Created and analyzed KPIs to measure category success and optimize performance.

Content Manager at Oliveboard Comptech. Pvt. Ltd.

March 31, 2021 - July 14, 2025

Developed content strategies that increased engagement and customer acquisition for the early-stage startup. Conducted market research and competitive analysis to improve content visibility and organic traffic. Coordinated with product teams to align content strategies with new feature launches. Built structured content and product roadmaps based on user demand and trends. Managed freelancers and cross-functional teams to enhance content quality and delivery speed. Redesigned inventory and selection processes to improve efficiency and reduce redundancy.