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I am a creative storyteller of data with over 10 years of experience developing strategic marketing campaigns and content focused on clarity and community. I love bridging the marketing-sales gap by leading multichannel communication and aligning teams to drive memorable experiences throughout the customer journey. Communication is a daily thrill for me—I thrive in fast-paced environments and enjoy reaching diverse audiences. My professional background spans SaaS, EdTech, Consulting, and Professional Training industries. Most recently, I served as Marketing Lead for a local training nonprofit and previously as the B2B Marketing Growth Specialist for a San Francisco-based mental wellness training organization. Collaborating closely with sales, product, and design teams, I create content and enablement materials that resonate and convert.…I am a creative storyteller of data with over 10 years of experience developing strategic marketing campaigns and content focused on clarity and community. I love bridging the marketing-sales gap by leading multichannel communication and aligning teams to drive memorable experiences throughout the customer journey. Communication is a daily thrill for me—I thrive in fast-paced environments and enjoy reaching diverse audiences. My professional background spans SaaS, EdTech, Consulting, and Professional Training industries. Most recently, I served as Marketing Lead for a local training nonprofit and previously as the B2B Marketing Growth Specialist for a San Francisco-based mental wellness training organization. Collaborating closely with sales, product, and design teams, I create content and enablement materials that resonate and convert.

Ghassan (Gus) Assi

Content Creator, Marketing Strategist, Community Manager, +1

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I am a creative storyteller of data with over 10 years of experience developing strategic marketing campaigns and content focused on clarity and community. I love bridging the marketing-sales gap by leading multichannel communication and aligning teams to drive memorable experiences throughout the customer journey. Communication is a daily thrill for me—I thrive in fast-paced environments and enjoy reaching diverse audiences. My professional background spans SaaS, EdTech, Consulting, and Professional Training industries. Most recently, I served as Marketing Lead for a local training nonprofit and previously as the B2B Marketing Growth Specialist for a San Francisco-based mental wellness training organization. Collaborating closely with sales, product, and design teams, I create content and enablement materials that resonate and convert.…I am a creative storyteller of data with over 10 years of experience developing strategic marketing campaigns and content focused on clarity and community. I love bridging the marketing-sales gap by leading multichannel communication and aligning teams to drive memorable experiences throughout the customer journey. Communication is a daily thrill for me—I thrive in fast-paced environments and enjoy reaching diverse audiences. My professional background spans SaaS, EdTech, Consulting, and Professional Training industries. Most recently, I served as Marketing Lead for a local training nonprofit and previously as the B2B Marketing Growth Specialist for a San Francisco-based mental wellness training organization. Collaborating closely with sales, product, and design teams, I create content and enablement materials that resonate and convert.

Available to hire

I am a creative storyteller of data with over 10 years of experience developing strategic marketing campaigns and content focused on clarity and community. I love bridging the marketing-sales gap by leading multichannel communication and aligning teams to drive memorable experiences throughout the customer journey. Communication is a daily thrill for me—I thrive in fast-paced environments and enjoy reaching diverse audiences.

My professional background spans SaaS, EdTech, Consulting, and Professional Training industries. Most recently, I served as Marketing Lead for a local training nonprofit and previously as the B2B Marketing Growth Specialist for a San Francisco-based mental wellness training organization. Collaborating closely with sales, product, and design teams, I create content and enablement materials that resonate and convert.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Certified Mental Wellness Trainer & Coach at Freelance

September 1, 2024 - Present

Digital Marketing Lead at ActivateWork

August 31, 2024 - July 14, 2025

Led sales-aligned marketing initiatives to promote tech training programs, partnering closely with the Director of Sales to develop messaging, digital campaign strategy, and lead nurture flows that increased inbound conversion rates by 33% within five months. Created and managed content across email, social media, and web, including CRO-optimized landing pages, drip campaigns, and event follow-ups designed to guide prospects through the decision journey and increase program enrollment by 150% in three months. Developed a full suite of sales enablement materials such as capability statements, objection-handling decks, use case one-pagers, and discovery call templates aligned with CRM workflows, reducing friction in the sales cycle and expanding the asset library by 3x in 10 weeks. Owned the organic social strategy, managing the content calendar, writing posts, monitoring engagement, and aligning themes with campaign goals and sales outreach.

B2B Growth Specialist at Positive Intelligence

April 30, 2023 - July 14, 2025

Created multi-vertical campaigns to expand adoption of a digital mental fitness platform, tailoring messaging and assets for HR, DEI, L&D, and wellness teams across Fortune 100 enterprises in North America, EMEA, and APAC. Partnered with Sales, Product, and Design teams to develop CRO-optimized landing pages and enablement materials including discovery call scripts, ABM playbooks, and persona-based decks that resonate with distinct user needs and buying cycles across five verticals. Managed multi-channel content calendars across blog, social, and email, producing long-form thought leadership, newsletters, and LinkedIn campaigns aligning with quarterly sales themes.

B2B Marketing & Communications Manager at BePro Consultancy

September 30, 2021 - July 14, 2025

Led creation of content assets to promote executive coaching and corporate training programs including blogs, customer case studies, video scripts, and onboarding guides emphasizing real-world outcomes and skills development. Maintained alignment between brand voice and training service delivery by developing messaging frameworks, FAQs, and pre-sales materials to ensure internal consistency and support business development efforts. Partnered cross-functionally with facilitators and clients, integrating customer feedback and learner insights into campaign messaging to increase relevance and reinforce program value across key user journeys.

Marketing Supervisor at The Group

June 30, 2016 - July 14, 2025

Managed campaign strategy for UK-based retail franchises in the MENA region, coordinating brand messaging across print, digital, and event channels to ensure consistency and maximize customer engagement.

Senior Community Manager at The Online Project

September 30, 2014 - July 14, 2025

Led content strategy and real-time community engagement for flagship Nestlé brands, using customer insights to craft localized messaging and drive audience growth of 100K+ across social platforms.