Ghassan (Gus) Assi

Led sales-aligned marketing initiatives to promote tech training programs, partnering closely with the Director of Sales to develop messaging, digital campaign strategy, and lead nurture flows that increased inbound conversion rates by 33% within five months. Created and managed content across email, social media, and web, including CRO-optimized landing pages, drip campaigns, and event follow-ups designed to guide prospects through the decision journey and increase program enrollment by 150% in three months. Developed a full suite of sales enablement materials such as capability statements, objection-handling decks, use case one-pagers, and discovery call templates aligned with CRM workflows, reducing friction in the sales cycle and expanding the asset library by 3x in 10 weeks. Owned the organic social strategy, managing the content calendar, writing posts, monitoring engagement, and aligning themes with campaign goals and sales outreach.

Created multi-vertical campaigns to expand adoption of a digital mental fitness platform, tailoring messaging and assets for HR, DEI, L&D, and wellness teams across Fortune 100 enterprises in North America, EMEA, and APAC. Partnered with Sales, Product, and Design teams to develop CRO-optimized landing pages and enablement materials including discovery call scripts, ABM playbooks, and persona-based decks that resonate with distinct user needs and buying cycles across five verticals. Managed multi-channel content calendars across blog, social, and email, producing long-form thought leadership, newsletters, and LinkedIn campaigns aligning with quarterly sales themes.