Hi, I'm Arpi Mardirossian, a product designer who combines creative thinking with deep technical expertise to build intelligent, adaptive systems rooted in trust. I thrive on collaborating closely with cross-functional teams to craft human-centered experiences that truly resonate. Over the years, I've led design projects for AI-powered platforms, digital strategies for major e-commerce clients, and taught UX and AI courses, bridging the gap between academia and industry. I'm passionate about design strategy, prototyping, and integrating AI/ML capabilities into user experiences that drive engagement and business outcomes. Whether developing conversational AI or creating context-aware dashboards, my mission is to create thoughtful, highly adaptive human experiences that empower users and drive innovation.

Arpi Mardirossian

Hi, I'm Arpi Mardirossian, a product designer who combines creative thinking with deep technical expertise to build intelligent, adaptive systems rooted in trust. I thrive on collaborating closely with cross-functional teams to craft human-centered experiences that truly resonate. Over the years, I've led design projects for AI-powered platforms, digital strategies for major e-commerce clients, and taught UX and AI courses, bridging the gap between academia and industry. I'm passionate about design strategy, prototyping, and integrating AI/ML capabilities into user experiences that drive engagement and business outcomes. Whether developing conversational AI or creating context-aware dashboards, my mission is to create thoughtful, highly adaptive human experiences that empower users and drive innovation.

Available to hire

Hi, I’m Arpi Mardirossian, a product designer who combines creative thinking with deep technical expertise to build intelligent, adaptive systems rooted in trust. I thrive on collaborating closely with cross-functional teams to craft human-centered experiences that truly resonate. Over the years, I’ve led design projects for AI-powered platforms, digital strategies for major e-commerce clients, and taught UX and AI courses, bridging the gap between academia and industry.

I’m passionate about design strategy, prototyping, and integrating AI/ML capabilities into user experiences that drive engagement and business outcomes. Whether developing conversational AI or creating context-aware dashboards, my mission is to create thoughtful, highly adaptive human experiences that empower users and drive innovation.

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Work Experience

Principal Product Designer at Max & Min
September 1, 2020 - Present
Led design for AI-powered platforms, creating adaptive UX frameworks, trustworthy experiences, and context-aware, actionable dashboards, driving adoption and resulting in an acquisition. Built conversational AI for customer support and healthcare, defining personalized behaviors and response strategies for chatbots, IVR systems, and messaging apps, increasing engagement by 150%.
Digital Strategy Director at Bounteous
June 30, 2023 - July 14, 2025
Defined and implemented design strategies for $100M+ e-commerce clients, leveraging analytics and data-driven experimentation to refine user experiences, driving a 120% increase in online orders. Authored and designed 10+ thought leadership reports, integrating industry research and competitor analysis insights to steer digital strategy and deepen client relationships.
Senior Lecturer at USC
September 30, 2020 - July 14, 2025
Developed and taught UX, AI, and data visualization courses, mentoring 20+ student-led startups and engaging 500+ students through hands-on projects, bridging academia and industry to become USC’s most popular minor program.
Product Design Strategist at DIRECTV
August 31, 2017 - July 14, 2025
Led UX for consumer mobile products, including NFL Sunday Ticket, ensuring cross-platform feature set consistency while harnessing native capabilities, leading to industry-wide adoption of key features. Designed and prototyped new mobile experiences using emerging technologies, securing 4 patents for advancements in UI design.
Head of Product Design at Tagasauris
January 31, 2014 - July 14, 2025
Led design for an AI-powered SaaS platform, applying systems thinking to develop innovative and scalable solutions for diverse user personas, contributing to $2M in seed funding and a merger that led to a public listing on the London Stock Exchange.

Education

PhD at USC
January 11, 2030 - July 14, 2025
MS at USC
January 11, 2030 - July 14, 2025
BA at Occidental College
January 11, 2030 - July 14, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Healthcare, Education, Retail, Professional Services