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I am Luisa Fernanda Arenas García, a multilingual marketing and corporate communication specialist with a passion for digital marketing, branding, and event management. I co-founded Arenas.Makeup, where I honed my skills in communication strategies, social media, and team leadership, successfully increasing bookings and managing a personalized beauty service. With extensive experience working in corporate settings like Grupo Aldakin and the University of Navarra, I excel in creating impactful communication campaigns, managing events, and optimizing digital presence. I love collaborating with brands, securing sponsorships, and driving engagement through creative content and strategic planning.…I am Luisa Fernanda Arenas García, a multilingual marketing and corporate communication specialist with a passion for digital marketing, branding, and event management. I co-founded Arenas.Makeup, where I honed my skills in communication strategies, social media, and team leadership, successfully increasing bookings and managing a personalized beauty service. With extensive experience working in corporate settings like Grupo Aldakin and the University of Navarra, I excel in creating impactful communication campaigns, managing events, and optimizing digital presence. I love collaborating with brands, securing sponsorships, and driving engagement through creative content and strategic planning.

Luisa Fernanda Arenas García

Digital Marketer, Community Manager, Event Visualizer, +2

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I am Luisa Fernanda Arenas García, a multilingual marketing and corporate communication specialist with a passion for digital marketing, branding, and event management. I co-founded Arenas.Makeup, where I honed my skills in communication strategies, social media, and team leadership, successfully increasing bookings and managing a personalized beauty service. With extensive experience working in corporate settings like Grupo Aldakin and the University of Navarra, I excel in creating impactful communication campaigns, managing events, and optimizing digital presence. I love collaborating with brands, securing sponsorships, and driving engagement through creative content and strategic planning.…I am Luisa Fernanda Arenas García, a multilingual marketing and corporate communication specialist with a passion for digital marketing, branding, and event management. I co-founded Arenas.Makeup, where I honed my skills in communication strategies, social media, and team leadership, successfully increasing bookings and managing a personalized beauty service. With extensive experience working in corporate settings like Grupo Aldakin and the University of Navarra, I excel in creating impactful communication campaigns, managing events, and optimizing digital presence. I love collaborating with brands, securing sponsorships, and driving engagement through creative content and strategic planning.

Available to hire

I am Luisa Fernanda Arenas García, a multilingual marketing and corporate communication specialist with a passion for digital marketing, branding, and event management. I co-founded Arenas.Makeup, where I honed my skills in communication strategies, social media, and team leadership, successfully increasing bookings and managing a personalized beauty service.

With extensive experience working in corporate settings like Grupo Aldakin and the University of Navarra, I excel in creating impactful communication campaigns, managing events, and optimizing digital presence. I love collaborating with brands, securing sponsorships, and driving engagement through creative content and strategic planning.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

French

Advanced

Work Experience

DIGITAL MARKETING & PUBLIC RELATIONS SPECIALIST at Grupo Aldakin

June 30, 2025 - July 14, 2025

Developed 360° communication strategies across business units, enhancing brand image and digital presence. Created targeted content for LinkedIn, Instagram, and newsletters, increasing online engagement by 30%. Conducted competitor analysis and KPI monitoring to optimize brand positioning. Managed press releases and media outreach to enhance public visibility. Strengthened corporate identity and supported business line diversification.

CO-FOUNDER at Arenas.Makeup

January 1, 2016 - Present

Co-founded and scaled a beauty & waxing home-service business, offering high-quality and personalized services. Designed and executed marketing strategies that led to a 40% increase in bookings over six months. Led team coordination, entrepreneurial spirit, customer service management, and client retention, ensuring an optimal user experience.

EVENT MANAGEMENT & ORGANIZATION at University of Navarra

December 31, 2024 - July 14, 2025

Coordinated corporate and large-scale brand events, including Fashion Day III, UNAV United Week, and Lead Creative 2024, with 400+ attendees on-site and 9,000+ virtual participants. Managed sponsorships and brand scouting for activations and stands, collaborating with Estée Lauder, Desigual, and Scotta 1985. Supervised logistics and event planning, ensuring efficient execution. Developed social media communication and promotion strategies to increase awareness and attendance. Networking & Partnership Development.

DIGITAL STRATEGY & COMMUNICATION LEAD at University of Navarra

December 31, 2024 - July 14, 2025

Managed social media and digital strategy for the Marketing & Sales Club, boosting engagement and visibility on Instagram (@cmvunav) and LinkedIn. Led the communications team, crafting content campaigns and branding strategies to strengthen the club’s identity and position it within the academic and professional community. Conducted market research and trend analysis as a Research Assistant in the Marketing & Communication Business Department. Provided leadership and representation in strategic committees, including the Course Council (2022-2023) and the International Committee (2021-2024), developing initiatives in integration, networking, and student representation.

COMMUNITY MANAGER & SALES ASSISTANT at Kímbara, Colombia

December 31, 2024 - July 14, 2025

Managed and created visual content to boost online sales and increase engagement by 40% during the pandemic. Organized promotional campaigns and giveaways to enhance brand visibility. Handled the sales process, customer service, inventory control, product/stock management, and cash register operations.

Digital Marketing & Public Relations Specialist at Grupo Aldakin

June 30, 2025 - July 14, 2025

Co-founder @arenas.makeup at Arenas.Makeup, Colombia, Spain

January 1, 2016 - Present

Event Management & Organization at University of Navarra

December 31, 2024 - July 14, 2025

Digital Strategy & Communication Lead at University of Navarra

December 31, 2024 - July 14, 2025

Community Manager & Sales Assistant at Kímbara, Colombia

December 31, 2024 - July 14, 2025

Digital Marketing & Public Relations Specialist at Grupo Aldakin

June 30, 2025 - July 14, 2025

Developed 360° communication strategies across business units to enhance brand image and digital presence. Created targeted content for LinkedIn, Instagram, and newsletters, increasing online engagement by 30%. Conducted competitor analysis and KPI monitoring to optimize brand positioning. Managed press releases and media outreach to improve public visibility. Strengthened corporate identity and supported business line diversification.

Co-founder at Arenas.Makeup

January 1, 2016 - Present

Co-founded and scaled a beauty and waxing home-service business offering high-quality personalized services. Designed and executed marketing strategies that increased bookings by 40% within six months. Led team coordination, customer service, and client retention to ensure optimal user experience. Managed social media presence including Instagram @arenas.makeup.

Event Management & Organization at University of Navarra

December 31, 2024 - July 14, 2025

Coordinated corporate and large-scale brand events such as Fashion Day III, UNAV United Week, and Lead Creative 2024 with 400+ onsite and 9,000+ virtual participants. Managed sponsorships and brand scouting collaborating with Estée Lauder, Desigual, and Scotta 1985. Supervised logistics, event planning, and developed social media communication and promotional strategies. Excelled in networking and partnership development.

Digital Strategy & Communication Lead at University of Navarra

December 31, 2024 - July 14, 2025

Managed social media and digital strategy for the Marketing & Sales Club, increasing engagement and visibility on Instagram and LinkedIn. Led communications team in content campaigns and branding strategies to strengthen club identity and positioning. Conducted market research and trend analysis as a research assistant. Provided leadership in strategic committees fostering integration and networking.

Community Manager & Sales Assistant at Kímbara, Colombia

December 31, 2024 - July 14, 2025

Managed and created visual content that boosted online sales and engagement by 40% during the pandemic. Organized promotional campaigns and giveaways to enhance brand visibility. Handled sales process, customer service, inventory control, and cash register operations.