Available to hire
I’m Asif Habib, a senior UI/UX designer with a proven track record across product design, user experience, and graphic design. I thrive on a user-centered approach and enjoy collaborating across disciplines to deliver solutions from discovery through testing and hand-off. I’ve designed for startups and enterprise teams alike, and I’m passionate about creating cohesive design systems and experiences that scale.
I have experience designing for web, mobile, progressive web apps, and desktop platforms. I focus on building design systems and style guides to improve efficiency and consistency, and I love mentoring teammates and aligning stakeholders around clear, elegant solutions. I’m a strong communicator who thrives in cross-functional environments and delivering high-quality products on time and within budget.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Hindi
Fluent
Urdu
Fluent
Work Experience
Senior UX/UI Designer at Fyxt
July 1, 2021 - PresentImplemented all visual design stages from concept to final hand-off to engineering. Led the team of designers ensuring design consistency throughout the process. Created and revised user flows, sitemaps, low and high-fidelity wireframes using Figma. Built and maintained design systems with atomic design methodology. Coordinated with product owners for timeline and scope alignment in Agile. Managed design stories, tasks allocation, and project status reporting via Jira. Presented designs and key deliverables to peers and executives. Collaborated closely with developers to ensure design consistency during development.
Senior UX/UX Designer at Coltene SciCan
June 30, 2021 - July 14, 2025Worked on multiple products including dentist, technician, and admin dashboards for web and responsive design. Headed design efforts ensuring consistency across departments. Created UI elements in low and high fidelity using Adobe XD and Photoshop. Coordinated with product managers for timelines and scope. Updated user flows and design deliverables in Jira. Developed standardized design processes to unify team efforts. Led full design process from requirements gathering to product owner presentations. Ensured designs were well developed and functional with development team collaboration.
UI/UX Designer & Data Visualization Designer at Air Canada
June 30, 2020 - July 14, 2025Worked on enterprise reporting dashboard and test data management application. Designed on-brand user interactions, visual elements, and data visualizations using Air Canada’s design system. Collaborated with product owners and business analysts in data visualization strategies and requirement gathering. Created user journeys, storyboards, wireframes, and interactive prototypes matching business requirements. Worked with development teams in Agile to ensure seamless implementation of designs.
UI/UX Designer at Silk & Snow
December 31, 2019 - July 14, 2025Designed fully responsive e-commerce website which significantly boosted business growth. Collaborated with stakeholders and CEO to understand vision and requirements. Developed user interaction design processes, visuals, user journeys, storyboards, UX flows, wireframes, mockups, prototypes, and final assets for cross-platform web applications. Created UI elements in both low and high fidelity using Adobe XD, Photoshop, and similar tools. Worked closely with developers for continuous improvement and maintenance. Developed brand guidelines, mood boards, style guides, and company branding including print materials.
Creative Lead Designer at eRational Marketing
March 31, 2018 - July 14, 2025Led and executed all web design projects including company website, landing pages, marketing pages, and microsites. Developed responsive layouts on WordPress using Divi theme builder. Created visually engaging marketing materials including infographics, social media content, white papers, newsletters, email templates, advertisements, and brochures. Liaised with clients to analyze requirements and project scope. Supported internal sales teams with collateral. Worked closely with CEO to produce dynamic pitch deck presentations.
Creative Lead Designer at Ziwira
November 30, 2016 - July 14, 2025Managed monthly 100-page magazine layout design, typography, photography, artwork selection, pre-press, proofing, and print production. Participated in creative briefing discussions and managed design process from start to finish. Designed company website, daily marketing materials for social and digital marketing. Led design and development of product brochures, advertisements, web content, press releases, newsletters, posters, catalogues, and all collateral material.
Senior Graphic Designer at Citra Style, Desado L.L.C
January 31, 2015 - July 14, 2025Collaborated with e-commerce and marketing teams to develop advertising concepts achieving company goals and brand standards. Produced designs and layouts for homepage, banners, landing pages, social media, digital ads, print publications, and marketing collateral. Directed creative direction for online and offline marketing activities. Worked closely with managers for successful KPI-driven campaigns. Supported design needs across departments.
Freelance Graphic Designer
February 28, 2012 - July 14, 2025Created visually appealing, contemporary, high quality web and graphic designs. Managed multiple projects using various design programs. Maintained effective communication with clients to meet deadlines and satisfaction. Stayed updated with latest design standards and practices.
Senior UI/UX Designer at Fyxt
July 1, 2021 - PresentLed visual design stages from concept to final handoff for a SaaS cloud-based property management platform in the commercial real estate industry. Led a team of designers ensuring design consistency throughout the process. Created and revised user flows, site maps, and wireframes using Figma. Built and maintained a new atomic design system to ensure consistency across projects. Collaborated with product owners to accommodate project timelines and technical constraints in an Agile environment. Managed design stories, distributed design tasks, and provided status reports via Jira weekly. Presented and defended designs and key deliverables to peers and executive partners. Worked closely with the development team to avoid inconsistencies and ensure design requirements and assets were maintained throughout the development process.
Senior UI/UX Designer at Coltene SciCan
June 30, 2021 - August 8, 2025Worked on multiple products including dentist, technician, and admin accounts dashboards' web and responsive designs. Served as head of design, ensuring design consistency within all company departments. Created user interface elements in low and high fidelity using Adobe XD, Adobe Photoshop, and similar tools. Collaborated with the product manager to ensure deliverables fit project timelines and constraints. Updated user flows and project timelines within Jira, maintaining a single source of design truth for different versions. Developed design processes and procedures to standardize team output. Managed full design process from requirements gathering to presenting final application demos to stakeholders. Coordinated with development team to ensure design was fully implemented without issues.
UI/UX Designer & Data Visualization Designer at Air Canada
June 30, 2020 - August 8, 2025Worked on Enterprise Reporting Dashboard and Test Data Management application. Designed new on-brand user interactions, visual elements, and data visualizations of large structured data using Air Canada design system in browser-friendly formats. Collaborated with product owners and business analysts participating in data visualization strategies, requirement meetings, and data mapping sessions. Created user journeys, storyboards, wireframes, and interactive prototypes matching business and functional requirements. Worked closely with the development team in an Agile process to ensure full development and functionality of the design without issues.
UI/UX Designer at Silk & Snow
December 31, 2019 - August 8, 2025Designed fully responsive e-commerce website selling sleep products online, significantly increasing business growth. Collaborated closely with stakeholders, including CEO, to understand vision and finalize requirements. Developed full user interaction design process and visuals, user journeys, and storyboarding. Created UX flows, wireframes, mockups, interactive prototypes, design specs, and final assets for cross-platform responsive web applications across mobile, tablet, and desktop. Developed user interface elements in low and high fidelity using Adobe XD, Adobe Photoshop, and similar tools. Worked closely with developers contributing to development, maintenance, and continuous improvement of efficient and effective user interfaces. Created and developed brand guidelines, mood boards, presentations, style guides, and storyboards. Led development and communication of clear design guidelines, patterns, libraries, and assets. Built company branding including all print materials.
Creative Lead Designer at eRational Marketing
March 31, 2018 - August 8, 2025Led and executed all web design projects including company website, landing pages, marketing pages, and microsites. Developed responsive layouts on WordPress platform using Divi theme builder. Created a wide range of visually engaging and branded marketing materials including infographics, social media content, white papers, newsletters, advertisements, and brochures. Interacted directly with clients to analyze requirements and determine project scope. Worked closely with internal sales team to provide support and collateral for customers. Collaborated with CEO to produce dynamic and engaging pitch decks and PowerPoint presentations.
Creative Lead Designer at Ziwira
November 30, 2016 - August 8, 2025Responsible for monthly launch of 100-page magazine layout design and structure. Performed final typography, photography checks, artwork selection, pre-press, proofing, and print production. Participated in internal creative briefing discussions and managed design process from inception to completion. Managed company website design and daily marketing materials for social media and digital marketing. Served as creative art driver in design and development of product brochures, advertisements, web content, press releases, technical articles, direct mail, newsletters, posters, catalogues, and all collateral materials.
Senior Graphic Designer at Citra Style, Desado L.L.C
January 31, 2015 - August 8, 2025Collaborated and consulted with e-commerce and marketing teams to develop compelling advertising concepts that achieved company goals and met brand standards. Produced effective and accurate designs and layouts for home page, website banners, landing pages, e-blasts, social media, digital static and video ads, marketing collateral, print publications, and more. Took charge of the creative direction of the company’s online & offline marketing activities and worked closely with other managers to launch successful KPI-defined campaigns aligned with market needs. Participated in new idea sessions and possible development and execution of product launches, shopping experiences, marketing campaigns, etc. Worked with other departments to support design of any assets.
Freelance Graphic Designer
February 29, 2012 - August 8, 2025Created visually appealing, contemporary, high-quality web and graphic designs. Multitasked on different computational design interfaces and programs. Met deadlines to maintain employer-worker relationships. Managed time effectively to avoid client disappointment. Performed persistent online and vocal communication to gain client satisfaction. Stayed up to date with the freshest standards and design practices.
Senior UI/UX Designer at Fyxt
July 1, 2021 - PresentLed the design team, managing all visual design stages from concept to final handoff for a SaaS cloud-based property management platform in commercial real estate. Created and revised user flows, site maps, and wireframes using Figma, and built and maintained a design system with atomic design methodology. Collaborated closely with product owners and development teams to ensure timely delivery and technical feasibility in an Agile environment. Managed multiple design projects and provided regular status reports to stakeholders using Jira.
Senior UI/UX Designer at Coltene SciCan
June 30, 2021 - August 22, 2025Worked on multiple products such as dentist, technician, and admin accounts dashboards with responsive web designs. Ensured design consistency across all company departments and created UI elements in low and high fidelity using Adobe XD and Adobe Photoshop. Coordinated with product managers to meet project timelines and constraints, updated user flows and deliverables in Jira. Developed and enforced design processes and procedures. Delivered final application demos to product owners and worked closely with development teams to ensure flawless implementation.
UI/UX Designer & Data Visualization Designer at Air Canada
June 30, 2020 - August 22, 2025Designed enterprise reporting dashboard and test data management applications. Created on-brand user interactions, visual elements, and data visualizations of large structured data using Air Canada design system in browser-friendly formats. Collaborated with product owner and business analysts to understand business needs and participated in data visualization strategies, requirement meetings, and data mapping sessions. Created user journeys, storyboards, wireframes, and interactive prototypes. Worked closely with development teams in Agile processes to ensure designs were implemented correctly.
UI/UX Designer at Silk & Snow
December 31, 2019 - August 22, 2025Designed a fully responsive e-commerce website selling sleep products, contributing to a 10x business growth. Worked closely with CEO and stakeholders to understand vision and project requirements. Developed complete user interaction design process, visuals, user journeys, and storyboarding. Created UX flows, wireframes, mockups, interactive prototypes, design specs, and assets for cross-platform responsive web applications for mobile, tablet, and desktop. Maintained close collaboration with developers, contributing to development, maintenance, and continuous improvement of effective user experiences. Designed and developed brand guidelines, mood boards, presentation decks, style guides, and storyboards. Managed company branding including all print materials.
Creative Lead Designer at eRational Marketing
March 31, 2018 - August 22, 2025Led all web design projects including company website, landing pages, marketing pages, and microsites. Developed responsive layouts on WordPress using Divi theme builder. Created a wide range of visually engaging and branded marketing materials such as infographics, social media content, whitepapers, newsletters, email templates, advertisements, and brochures. Interacted with clients to analyze requirements and determine project scope. Supported internal sales teams with collateral. Worked closely with CEO to produce dynamic pitch decks and PowerPoint presentations.
Creative Lead Designer at Ziwira
November 30, 2016 - August 22, 2025Responsible for monthly launch of 100-page magazine layout design and structure. Managed final typography, photography, artwork selection, pre-press, final proofing, and print production. Participated in internal creative briefing discussions, managing design process from inception to completion. Designed company website and daily marketing materials for social media and digital marketing. Led creative art direction in design and development of product brochures, advertisements, web content, press releases, technical articles, direct mail, newsletters, posters, catalogues, and other collateral.
Senior Graphic Designer at Citra Style, Desado L.L.C
January 31, 2015 - August 22, 2025Collaborated and consulted with e-commerce and marketing teams to develop compelling advertising concepts that met company goals and brand standards. Produced effective and accurate designs and layouts for homepage, website banners, landing pages, e-blasts, social media, digital static and video ads, marketing collateral, print publications, and more. Took charge of creative direction for online and offline marketing activities and worked closely with other managers to launch successful KPI-defined campaigns aligned with market needs. Participated in ideation sessions and execution of product launches and marketing campaigns. Supported design of assets across departments.
Freelance Graphic Designer
February 29, 2012 - August 22, 2025Created visually appealing, contemporary, high-quality web and graphic designs. Multitasked on different computational design interfaces and programs. Managed time to meet deadlines ensuring client satisfaction. Maintained persistent online and vocal communication to achieve client satisfaction. Stayed up to date with latest standards and design practices.
Product UI/UX Designer at Fyxt
July 1, 2021 - PresentImplemented all visual design stages from concept to final hand-off to engineering; led a team of designers; created and revised user flows, site maps, and low/high-fidelity wireframes; built and maintained a new design system using atomic design methodology; collaborated with product owners to align solutions with project timelines and Agile constraints; tracked progress via Jira and reported to product owners weekly; presented designs and key turning points to peers and executives; worked closely with development to ensure consistency and feasibility.
Senior UI/UX Designer at SciCan
June 1, 2021 - September 24, 2025Led UI/UX design for multiple products including dentist, technician, and admin accounts dashboards; ensured design system consistency across departments; created low/high-fidelity UI elements using industry-standard tools (Adobe XD, Photoshop); collaborated with product manager to meet timelines; updated user flows and Jira tasks; established design processes to keep team aligned; managed full design process from requirements through to demo.
UI/UX Designer & Data Visualization Designer at Air Canada
June 1, 2020 - September 24, 2025Designed enterprise reporting dashboards and test data management apps; created on-brand UI interactions and data visualizations for large structured datasets; defined user journeys, wireframes, and prototypes; collaborated with product owner to ensure deliverables aligned with timelines; worked with development to implement full design; participated in data visualization strategies.
Creative Lead Designer at e Rational Marketing
March 1, 2018 - September 24, 2025Led and executed all web design projects including company website, landing pages, marketing pages, and micro-sites; developed responsive WordPress layouts using Divi theme builder; produced marketing materials including infographics, social media content, white papers, newsletters, brochures; interfaced with clients to analyze requirements and determine scope; collaborated with internal sales to provide collateral; created dynamic pitch decks with CEO.
Creative Lead Designer at Ziwira
November 1, 2016 - September 24, 2025Monthly launch of 100-page magazines; typography checks; pre-press; final proofing and print production; managed creative briefs and design process from inception to completion; produced company websites, social content, and digital marketing assets; drove branding and design direction for brochures, ads, and marketing materials; interacted with clients to analyze requirements and determine project scopes.
Senior Graphic Designer at Citra Style, Desado LLC
January 1, 2015 - September 24, 2025Collaborated with e-commerce and marketing teams to develop compelling advertising concepts; produced effective designs and layouts for homepage, banners, landing pages, and digital ads; led creative direction for online and offline marketing; planned KPI-driven campaigns; participated in idea sessions and cross-department collaboration to support asset creation.
Freelance Graphic Designer at Freelance
February 1, 2012 - September 24, 2025Created visually appealing contemporary, high-quality web and graphic designs; multitasked on various design interfaces; met deadlines to secure client relationships; maintained proactive online and verbal communication to gain client satisfaction; stayed up to date with fresh design standards and practices.
Senior UI/UX Designer at Fyxt
July 1, 2021 - PresentRemote SaaS cloud-based property management platform. Implemented all visual design stages from concept to final hand-off to engineering. Led a design team to ensure consistency across projects. Created and revised user flows, site maps, and low-/high-fidelity wireframes using Figma. Built and maintained a design system using atomic design methodology. Collaborated with product owners to align solutions with timelines, and worked with development teams to prevent inconsistencies. Managed multiple design projects, provided regular status updates via Jira, and presented designs to peers and executives.
Senior UI/UX Designer at Coltene SciCan
June 1, 2021 - September 26, 2025Led design across dental, technician, and admin dashboards with a focus on consistency across departments. Created low- and high-fidelity UI elements using industry-standard tools (Adobe XD, Photoshop, Illustrator). Worked with product managers to ensure deliverables met timelines and constraints. Updated user flows and design versions in Jira, and established design processes to standardize practices across the team. Guided the full design process from requirements through presenting final developed apps to stakeholders.
UI/UX Designer & Data Visualization Designer at Air Canada
June 1, 2020 - September 26, 2025Worked on Enterprise Reporting Dashboards and Test Data Management applications. Designed on-brand interactions and data visualizations for large structured data using Air Canada design system. Collaborated with product owners and business analysts; participated in data visualization strategies, requirement meetings, and data mapping sessions. Created user journeys, storyboards, wireframes, and interactive prototypes aligned with business and functional requirements. Coordinated with the development team in an Agile process to ensure designs were fully developed and error-free.
Creative Lead Designer at e Rational Marketing
March 1, 2018 - September 26, 2025Led and executed web design projects including company website, landing pages, marketing pages, and micro-sites. Developed responsive layouts on WordPress using Divi theme builder. Produced a wide range of marketing materials (infographics, social content, white papers, newsletters, email templates, ads, and brochures). Directly interfaced with clients to define requirements and scope, and provided sales collateral support. Collaborated with the CEO on dynamic pitch decks.
Creative Lead Designer at ZiWira
November 1, 2016 - September 26, 2025Led creative design across Dubai and Toronto. Managed monthly launch magazine (≈100 pages) layout and structure, typography, artwork selection, pre-press, final proofing, and printing. Guided design process from inception to completion and developed marketing materials, including web content, social posts, and collateral. Created product brochures, advertisements, press releases, newsletters, posters, catalogs, and other collateral; collaborated with clients to determine project scope.
Senior Graphic Designer at Citra Style, Desa do LLC
January 1, 2015 - September 26, 2025Produced visually appealing, contemporary web and graphic designs. Managed multi-skinning across different interfaces and projects. Met deadlines and maintained client relationships; stayed up to date with latest design standards and practices; ensured client satisfaction through proactive communication.
Freelance Graphic Designer at Freelance
February 1, 2012 - September 26, 2025Created visually appealing web and graphic designs; managed deadlines; maintained client communication; stayed current with design standards and practices.
Education
Bcs Hons In Computer Science at University of Central Punjab (UCP)
January 1, 0000 - December 31, 0000Bcs Hons In Computer Science at University of Central Punjab (UCP), Lahore, Pakistan
January 11, 2030 - August 8, 2025Bcs Hons In Computer Science at University of Central Punjab (UCP) Lahore, Pakistan
January 11, 2030 - August 22, 2025Bachelors of Computer Science (Hons) at University of Central Punjab (UCP)
January 11, 2030 - September 24, 2025BCS Hons in Computer Science at University of Central Punjab
January 11, 2030 - September 26, 2025Qualifications
Industry Experience
Software & Internet, Real Estate & Construction, Healthcare, Retail, Transportation & Logistics, Media & Entertainment, Professional Services, Travel & Hospitality
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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