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Hi, I'm Tiana Kayla Montaque, a Digital Marketing Specialist with 5 years of experience in performance marketing and user acquisition, predominantly within financial services. I specialize in multi-channel growth across paid social, display, and content marketing, with a strong focus on data-driven campaigns that optimize ROI and generate high-quality leads. I have hands-on expertise in email marketing, social media, content strategy, and paid media to drive brand awareness and new business. I’m passionate about using creative experimentation and performance marketing strategies to make a real impact, especially within mission-driven brands like wellness. Currently, I am open to new opportunities in Birmingham and excited to leverage my skills to help businesses grow.…Hi, I'm Tiana Kayla Montaque, a Digital Marketing Specialist with 5 years of experience in performance marketing and user acquisition, predominantly within financial services. I specialize in multi-channel growth across paid social, display, and content marketing, with a strong focus on data-driven campaigns that optimize ROI and generate high-quality leads. I have hands-on expertise in email marketing, social media, content strategy, and paid media to drive brand awareness and new business. I’m passionate about using creative experimentation and performance marketing strategies to make a real impact, especially within mission-driven brands like wellness. Currently, I am open to new opportunities in Birmingham and excited to leverage my skills to help businesses grow.

TIANA KAYLA MONTAQUE

Digital Marketer, Marketing Analyst, Performance Marketer, +2

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Hi, I'm Tiana Kayla Montaque, a Digital Marketing Specialist with 5 years of experience in performance marketing and user acquisition, predominantly within financial services. I specialize in multi-channel growth across paid social, display, and content marketing, with a strong focus on data-driven campaigns that optimize ROI and generate high-quality leads. I have hands-on expertise in email marketing, social media, content strategy, and paid media to drive brand awareness and new business. I’m passionate about using creative experimentation and performance marketing strategies to make a real impact, especially within mission-driven brands like wellness. Currently, I am open to new opportunities in Birmingham and excited to leverage my skills to help businesses grow.…Hi, I'm Tiana Kayla Montaque, a Digital Marketing Specialist with 5 years of experience in performance marketing and user acquisition, predominantly within financial services. I specialize in multi-channel growth across paid social, display, and content marketing, with a strong focus on data-driven campaigns that optimize ROI and generate high-quality leads. I have hands-on expertise in email marketing, social media, content strategy, and paid media to drive brand awareness and new business. I’m passionate about using creative experimentation and performance marketing strategies to make a real impact, especially within mission-driven brands like wellness. Currently, I am open to new opportunities in Birmingham and excited to leverage my skills to help businesses grow.

Available to hire

Hi, I’m Tiana Kayla Montaque, a Digital Marketing Specialist with 5 years of experience in performance marketing and user acquisition, predominantly within financial services. I specialize in multi-channel growth across paid social, display, and content marketing, with a strong focus on data-driven campaigns that optimize ROI and generate high-quality leads.

I have hands-on expertise in email marketing, social media, content strategy, and paid media to drive brand awareness and new business. I’m passionate about using creative experimentation and performance marketing strategies to make a real impact, especially within mission-driven brands like wellness. Currently, I am open to new opportunities in Birmingham and excited to leverage my skills to help businesses grow.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

B2B Marketing Specialist at OANDA

March 1, 2025 - Present

As a B2B Marketing Specialist in crypto trading, I spearhead initiatives to attract and retain clients in the cryptocurrency trading sector. My responsibilities include managing paid media campaigns, overseeing content strategies, analyzing performance metrics, and organizing events to drive lead generation and customer engagement. Achievements include developing performance-driven strategies for user acquisition, optimising creatives and audience to improve ROI, and implementing conversion rate optimization efforts through A/B testing and user behavior analysis.

Content Marketing Executive at Premier Paper Group

February 28, 2025 - July 14, 2025

Developed and executed B2C and B2B multichannel marketing campaigns across email, social media, content marketing, and paid media. Managed lead generation programs optimizing sales funnel conversions using HubSpot and Salesforce. Collaborated with SEO, CRO, and sales teams to enhance website UX/UI resulting in a 20% increase in lead conversion rates. Implemented demand generation initiatives including webinars and industry sponsorships, monitored campaign performance, and presented actionable insights to stakeholders.

Digital Marketing Analyst Apprentice at Jupiter Asset Management

May 31, 2024 - July 14, 2025

Assisted in executing multi-channel B2B and B2C marketing campaigns targeting financial services and investment firms. Managed email marketing and CRM workflows using HubSpot and Salesforce, improving lead segmentation and engagement rates. Conducted market research on trading and market trends to inform content marketing and audience segmentation. Tracked key performance metrics such as CTR, conversion rates, and CPL, providing insights to optimize campaign effectiveness.

Sustainability and Environment Management Intern at Thames Water Works

July 31, 2022 - July 14, 2025

Participated in a virtual work experience focused on sustainability and environmental management, gaining exposure to engineering, environmental policy, and project planning. Researched sustainability principles and assisted in cost estimation and project scheduling for sustainable infrastructure projects.

Product Developer Intern at Microsoft I Accelerator

June 30, 2021 - July 14, 2025

Contributed to data integration projects ensuring smooth data flow between marketing and CRM platforms. Developed dashboards to track KPIs and enhance data visibility for stakeholders. Created a marketing performance dashboard to provide insights for better decision-making.

B2B Marketing Specialist at OANDA

March 1, 2025 - Present

Spearheaded initiatives to attract and retain clients in cryptocurrency trading. Managed paid media campaigns on Meta and LinkedIn, developed user acquisition strategies, optimized creatives and audience targeting to improve ROI. Oversaw content strategy across blogs, newsletters, and social media ensuring alignment with brand messaging. Tracked KPIs and provided regular performance reports with insights for improvement. Implemented conversion rate optimization through A/B testing, improved user experience, and organized client-attracting events like webinars and conferences. Managed website content updates and coordinated digital asset integration across campaigns.

Content Marketing Executive at Premier Paper Group

February 28, 2025 - August 1, 2025

Developed and executed multi-channel B2C and B2B marketing campaigns including email, social media, content marketing, and paid media. Managed lead generation programs and optimized sales funnels using HubSpot and Salesforce. Collaborated with SEO, CRO, and sales teams to improve website UX/UI leading to a 20% increase in lead conversions. Implemented demand generation initiatives such as webinars and sponsorships to drive qualified leads. Monitored and reported campaign performance and lead quality to stakeholders offering actionable insights.

Digital Marketing Analyst Apprentice at Jupiter Asset Management

May 31, 2024 - August 1, 2025

Assisted with multi-channel B2B and B2C marketing campaigns aimed at financial services and investment firms. Managed email marketing and CRM workflows using HubSpot and Salesforce, enhancing lead segmentation and engagement rates. Conducted market research on trading trends, informed content marketing and audience strategies. Tracked key performance metrics such as CTR and conversion rates, providing insights for campaign optimization.

Sustainability and Environment Management Intern at Thames Water Works

July 31, 2022 - August 1, 2025

Participated in a virtual work experience program focusing on sustainability and environmental management. Gained exposure to engineering, environmental policy, and project planning. Assisted with cost estimation and project scheduling for sustainable infrastructure projects. Conducted product development research and design enhancements using Adobe Photoshop.

Product Developer Intern at Microsoft I Accelerator

June 30, 2021 - August 1, 2025

Contributed to data integration projects ensuring smooth data flow between marketing and CRM platforms. Developed dashboards to track KPIs and improve data visibility for stakeholders. Key achievement included creating a marketing performance dashboard that enhanced decision-making visibility.