Hi, I'm Paulina Rivero Fernández, a Digital Animation and Cinematography student at UNIAT University with over three years of experience in managing social media, creating audiovisual content, and photography. I'm passionate about helping brands grow their visibility and engagement through creative and tailored digital marketing strategies. As an entrepreneur and freelancer, I specialize in professional video production, photography, and content creation for various platforms. I love collaborating with different clients to produce engaging and effective visual content that tells compelling stories and drives results.

Paulina Rivero Fernández

Hi, I'm Paulina Rivero Fernández, a Digital Animation and Cinematography student at UNIAT University with over three years of experience in managing social media, creating audiovisual content, and photography. I'm passionate about helping brands grow their visibility and engagement through creative and tailored digital marketing strategies. As an entrepreneur and freelancer, I specialize in professional video production, photography, and content creation for various platforms. I love collaborating with different clients to produce engaging and effective visual content that tells compelling stories and drives results.

Available to hire

Hi, I’m Paulina Rivero Fernández, a Digital Animation and Cinematography student at UNIAT University with over three years of experience in managing social media, creating audiovisual content, and photography. I’m passionate about helping brands grow their visibility and engagement through creative and tailored digital marketing strategies.

As an entrepreneur and freelancer, I specialize in professional video production, photography, and content creation for various platforms. I love collaborating with different clients to produce engaging and effective visual content that tells compelling stories and drives results.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Freelance - Social Media Manager/Designer/Content Creator at Freelance
January 1, 2021 - Present
Specialized in photography and professional video production for social media platforms. Developed content briefs and crafted digital marketing strategies tailored to clients' needs. Created audiovisual content for notable clients including Gurú de Viaje, Terra Origen, Maha Accesorios, In.surance, and Dulces Yolis, producing promotional content, product photography, and social media assets.
Marketing & Sales Support Specialist at Play MKT
January 1, 2025 - Present
Assisted in campaign development in Meta Ads Manager, delivered digital marketing courses, handled outbound sales via phone, and provided creative direction for design teams. Managed multiple client accounts including copywriting, content design, and post scheduling. Produced engaging videos and designed visual assets while actively participating in client meetings to align strategies with business objectives.
Visual Merchandising and Customer Service at Zara Home, Punto Sur
December 31, 2021 - July 14, 2025
Responsible for visual merchandising of products, customer service, cash handling, and organization of inventory in the warehouse.
Customer Service Representative at Teleperformance National/Alamo/Enterprise
December 31, 2019 - July 14, 2025
Handled incoming calls for car rental quotes and reservations in full English, ensuring excellent customer service and attention to detail.
Freelance Social Media Manager/Designer/Content Creator at Freelance
January 1, 2021 - Present
Specialized in professional video production for social media platforms. Developed content briefs and crafted digital marketing strategies tailored to clients' needs. Worked with clients such as Gurú de Viaje, Terra Origen, Maha Accesorios, In.surance, and Dulces Yolis by creating audiovisual content, marketing materials, and product photography.
Marketing & Sales Support Specialist at PLAY MKT
January 1, 2025 - Present
Assisted in campaign development using Meta Ads Manager, delivered digital marketing courses, performed outbound sales via phone, and provided creative direction for design teams.
Content and Social Media Manager at BUMS AI
January 1, 2022 - Present
Managed multiple client accounts by handling copywriting, content design, and post scheduling. Produced engaging videos, designed visual assets, and actively participated in client meetings to align digital strategies with business objectives.
Visual Merchandising and Customer Service at Zara Home, Punto Sur
December 31, 2021 - July 18, 2025
Responsible for visual merchandising of products, customer service, cash handling, and the reception and organization of inventory in the warehouse.
Customer Service Representative at TELEPERFORMANCE NATIONAL/ALAMO/ENTERPRISE
December 31, 2019 - July 18, 2025
Handled incoming calls from US customers, assisting with car rental quotes and reservations. Communicated fully in English ensuring excellent customer service.

Education

Bachelor's Degree at UNIAT University, Guadalajara
January 1, 2021 - December 31, 2025
High School Diploma at Colegio del Sagrado Corazón, Guadalajara
January 1, 2016 - December 31, 2019
Bachelor's Degree at UNIAT University
January 1, 2021 - December 31, 2025
High School Diploma at Colegio del Sagrado Corazón, Guadalajara
January 1, 2016 - December 31, 2019

Qualifications

Google Ads from Scratch
January 11, 2030 - July 14, 2025
Data Analysis
January 11, 2030 - July 14, 2025
Branding and Digital Marketing Training
January 11, 2030 - July 14, 2025
Google Ads from Scratch (in progress)
January 11, 2030 - July 18, 2025
Data Analysis on Coursera
January 11, 2030 - July 18, 2025
Branding and Digital Marketing Training – Crehana
January 11, 2030 - July 18, 2025

Industry Experience

Media & Entertainment, Retail, Travel & Hospitality, Professional Services, Consumer Goods, Software & Internet