I am a product designer with over 3 years of experience creating human-centered solutions for both enterprise and startup environments. I specialize in research, design systems compliant with WCAG accessibility standards, and leveraging GenAI to craft scalable and inclusive user experiences. With a strong background in aligning user insights with business strategy, I empower cross-functional teams to build accessible, usable products that serve diverse user needs. I enjoy collaborating on innovative projects that drive impact and improve lives.

Jefferson Ortiz

I am a product designer with over 3 years of experience creating human-centered solutions for both enterprise and startup environments. I specialize in research, design systems compliant with WCAG accessibility standards, and leveraging GenAI to craft scalable and inclusive user experiences. With a strong background in aligning user insights with business strategy, I empower cross-functional teams to build accessible, usable products that serve diverse user needs. I enjoy collaborating on innovative projects that drive impact and improve lives.

Available to hire

I am a product designer with over 3 years of experience creating human-centered solutions for both enterprise and startup environments. I specialize in research, design systems compliant with WCAG accessibility standards, and leveraging GenAI to craft scalable and inclusive user experiences.

With a strong background in aligning user insights with business strategy, I empower cross-functional teams to build accessible, usable products that serve diverse user needs. I enjoy collaborating on innovative projects that drive impact and improve lives.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Fluent

Work Experience

Experience Designer at Accenture
September 13, 2022 - December 4, 2024
Delivered design-led engagements with top ASX-listed companies and government agencies across aviation, utilities, enterprise software, and retail sectors—delivering transformative digital experiences and scalable service solutions. Spearheaded the design and integration of Generative AI into a web-based IT resolution engine, accelerating issue resolution by up to 80% and driving acquisition of 15 enterprise clients in 2024. Redesigned the employee onboarding experience for a federal government agency, eliminating ambiguity and improving satisfaction. Delivered an executive-facing data intelligence dashboard for an energy retailer in just 4 weeks, simplifying decision-making and recovering untracked revenue. Defined the digital product vision for a national airline through discovery research and service blueprints. Established a modular design system improving design-to-development handoff. Acted as Scrum Master to ensure on-time delivery and mentored designers to foster collaboratio
Digital Product Designer – Pro Bono at Leapfrog Studio
March 1, 2025 - Present
Supported early-stage startups and social enterprises by delivering end-to-end product design for an AI-powered speech therapy app. Conducted ethnographic research with health professionals to define requirements. Led heuristic evaluation and prototype development for parent and child interfaces. Mapped onboarding journeys and aligned stakeholder expectations. Built responsive Figma prototypes reducing design revisions by 25%. Ran usability tests and iterated flows to enhance at-home user experience.

Education

Bachelor's Degree at Macquarie University
January 1, 2011 - December 31, 2014
Diploma at Macquarie University
April 2, 2018 - November 22, 2018

Qualifications

Google UX Design Professional Certificate
March 1, 2024 - March 31, 2024

Industry Experience

Professional Services, Government, Energy & Utilities, Retail, Travel & Hospitality, Software & Internet, Healthcare, Education