Available to hire
Hi! I’m Sonal Chavan, a passionate Full-Funnel Performance Marketer with over 8 years of experience driving scalable growth across multiple platforms and verticals. I specialize in managing substantial ad spends and optimizing campaigns to boost ROAS and reduce acquisition costs through data-driven strategies and creative testing.
I thrive on collaborating cross-functionally to build efficient performance loops and implement innovative solutions. When I’m not optimizing digital campaigns, I enjoy uncovering insights that help businesses grow sustainably and achieve their marketing goals.
Experience Level
Language
English
Advanced
Hindi
Advanced
Work Experience
Digital Media Specialist at Best Buy, Canada
June 1, 2021 - PresentSpearheaded category specific breakeven ROAS strategy, driving a 56% lift in 90 days and sustaining 43% YoY growth through data-driven optimization. Executed optimization-focused strategies across Sponsored Products, boosting CTR by 50% and decreasing CPC by 41% through bid refinement and strategic segmentation. Managed $600K–$1M monthly Sponsored Products spend with strategic pacing and breakeven ROAS thresholds. Designed and conducted multiple A/B tests revealing a 28% conversion lift and 18% ROAS improvement. Partnered with cross-functional teams to integrate Sponsored Products into new placements, expanding inventory. Implemented real-time dashboards with Analytics team, automating bids and reducing optimization time by 50%.
Digital Media Specialist at Best Buy, Canada
June 1, 2021 - PresentSpearheaded category-specific breakeven ROAS strategy, driving a 56% lift in 90 days and sustaining 43% YoY growth through data-driven optimization. Executed optimization-focused strategies across Sponsored Products, boosting CTR by 50% and decreasing CPC by 41% using bid refinement and strategic segmentation. Managed $600K–$1M monthly Sponsored Products spend, optimizing efficiency through strategic pacing and breakeven ROAS thresholds. Conducted multiple A/B tests uncovering a 28% conversion lift and 18% ROAS improvement. Collaborated with cross-functional teams to integrate Sponsored Products into new placements, expanding inventory. Implemented real-time dashboards with Analytics team, automating bids and reducing optimization time by 50%.
Freelance Digital Marketer at Self-Employed, India & Canada
November 30, 2020 - July 14, 2025Restructured Google campaigns for a bath kit brand with targeted segmentation, reducing acquisition costs by 25%. Optimized budget allocation for a real estate client, lowering CPL from $20 to $13 and boosting conversion rates by 30%. Implemented data-driven forecasting and optimized budget allocation across client portfolio.
Freelance Digital Marketer at Self-Employed, India & Canada
November 30, 2020 - July 14, 2025Restructured Google campaigns for a bath kit brand using targeted segmentation, reducing acquisition costs by 25%. Optimized budget allocation for a real estate client, lowering CPL from $20 to $13 and increasing conversion rates by 30% by reallocating budgets efficiently. Implemented data-driven forecasting across client portfolio and optimized budget allocation based on market trends.
Senior Digital Media Executive at FCB Ulka, India
January 31, 2019 - July 14, 2025Led segmentation and regional budget reallocation strategies, backed with CRM based retargeting, lifting ROAS by 48% and reducing CPA by 32%. Executed Dynamic Product Ads on Meta and RLSA campaigns on Google tailored to buying frequency and historical behaviour, boosting repeat purchases by 26% through loyalty-driven targeting strategies. Managed $40K–$45K monthly budgets across Google and Meta, driving 1,458 leads at an average CPL of $32. Delivered client-facing strategy presentations interpreting platform analytics and test insights to improve performance across Search, Display, and Paid Social. Led Google Ads 2018 UI training, creating onboarding guides and walkthroughs.
Senior Digital Media Executive at FCB Ulka, India
January 31, 2019 - July 14, 2025Led segmentation and regional budget reallocation strategies supported by CRM-based retargeting, resulting in a 48% ROAS lift and 32% CPA reduction. Executed Dynamic Product Ads on Meta and RLSA campaigns on Google tailored to buying frequency and historical behaviour, boosting repeat purchases by 26% through loyalty-driven targeting strategies. Managed $40K–$45K monthly budgets across Google and Meta, driving 1,458 leads at an average CPL of $32 by allocating spend based on historical ROAS and platform strengths. Delivered client-facing strategy presentations interpreting platform analytics and test insights into actionable plans. Led Google Ads 2018 UI training, creating walkthroughs and onboarding guides.
Account Manager - Digital Media Planning & Buying at Gozoop, UAE
March 31, 2018 - July 14, 2025Drove a 40% uplift in leads and 30% drop in CAC by leading full-funnel, multi-platform paid campaigns. Managed $25K/month across Google and Meta Ads, generating 1,620 leads at a $15 average CPL via granular targeting, seasonal promotions, and optimizations. Ran A/B tests improving conversion rates by 40%. Executed campaigns across multiple platforms, driving a 40% lift in conversions and 30% CAC reduction. Established feedback loops with creative and web teams that improved landing page UX and lifted CTR by 35%.
Account Manager - Digital Media Planning & Buying at Gozoop, UAE
March 31, 2018 - July 14, 2025Drove a 40% uplift in leads and 30% drop in CAC by leading full-funnel, multi-platform paid campaigns. Managed $25K/month across Google and Meta Ads, generating 1,620 leads at a $15 average CPL via granular targeting, seasonal promotions, and performance-focused optimizations. Ran A/B tests for perfumer brand comparing collection vs. product landing pages, improving conversion rates by 40%. Executed campaigns across multiple platforms including Google, Meta, YouTube, Twitter, and LinkedIn, achieving a 40% lift in conversions and 30% CAC reduction. Established feedback loops with creative and web teams, sharing insights that improved landing page UX and lifted CTR by 35%.
Assistant Manager - Enterprise Search at LIQVD ASIA, India
January 31, 2016 - July 14, 2025Improved lead quality and reduced CPL by 25% through campaign restructuring, segmentation, and landing page testing for the education sector. Managed $10K/month across Google, Facebook, and LinkedIn generating 555 qualified leads at $18 CPL by tailoring channel mix and targeting. Ran A/B tests boosting CTR and qualified leads by 15%. Conducted competitor analysis using SEMrush and Auction Insights. Led Meta Ads training accelerating intern onboarding.
Assistant Manager - Enterprise Search at LIQVD ASIA, India
January 31, 2016 - July 14, 2025Improved lead quality and reduced CPL by 25% through campaign restructuring, targeted segmentation, and landing page testing for education sector client. Managed $10K/month across Google, Facebook, and LinkedIn, generating 555 qualified leads at $18 CPL by tailoring channel mix to audience behaviour. Ran A/B tests on high-intent keywords, boosting CTR and increasing qualified leads by 15%. Conducted competitor analysis via SEMrush and Auction Insights to identify keyword gaps and boost ROI. Led Meta Ads training on structure and retargeting, accelerating intern onboarding and campaign adoption.
Education
Bachelor of Management Studies at University of Mumbai
January 1, 2008 - December 31, 2011Bachelor of Management Studies at University of Mumbai
January 1, 2010 - December 31, 2013Qualifications
Industry Experience
Retail, Professional Services, Consumer Goods, Education, Software & Internet
Experience Level
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