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I am a creative strategist passionate about blending art and data-driven marketing to shape impactful brand narratives and develop dynamic communities. With experience in crafting meaningful experiences and aligning creative vision with business goals, I specialize in uniting teams and delivering culturally relevant and emotionally engaging work. Throughout my career, I've worked extensively in marketing, media production, and experiential campaign management, particularly with Anheuser-Busch InBev for the Corona brand. I thrive on creating unique brand stories and building communities that resonate across diverse markets.…I am a creative strategist passionate about blending art and data-driven marketing to shape impactful brand narratives and develop dynamic communities. With experience in crafting meaningful experiences and aligning creative vision with business goals, I specialize in uniting teams and delivering culturally relevant and emotionally engaging work. Throughout my career, I've worked extensively in marketing, media production, and experiential campaign management, particularly with Anheuser-Busch InBev for the Corona brand. I thrive on creating unique brand stories and building communities that resonate across diverse markets.

Benjamin Molina

Community Manager, Marketer, Brand Strategist, +2

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I am a creative strategist passionate about blending art and data-driven marketing to shape impactful brand narratives and develop dynamic communities. With experience in crafting meaningful experiences and aligning creative vision with business goals, I specialize in uniting teams and delivering culturally relevant and emotionally engaging work. Throughout my career, I've worked extensively in marketing, media production, and experiential campaign management, particularly with Anheuser-Busch InBev for the Corona brand. I thrive on creating unique brand stories and building communities that resonate across diverse markets.…I am a creative strategist passionate about blending art and data-driven marketing to shape impactful brand narratives and develop dynamic communities. With experience in crafting meaningful experiences and aligning creative vision with business goals, I specialize in uniting teams and delivering culturally relevant and emotionally engaging work. Throughout my career, I've worked extensively in marketing, media production, and experiential campaign management, particularly with Anheuser-Busch InBev for the Corona brand. I thrive on creating unique brand stories and building communities that resonate across diverse markets.

Available to hire

I am a creative strategist passionate about blending art and data-driven marketing to shape impactful brand narratives and develop dynamic communities. With experience in crafting meaningful experiences and aligning creative vision with business goals, I specialize in uniting teams and delivering culturally relevant and emotionally engaging work.

Throughout my career, I’ve worked extensively in marketing, media production, and experiential campaign management, particularly with Anheuser-Busch InBev for the Corona brand. I thrive on creating unique brand stories and building communities that resonate across diverse markets.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Global Experiential Manager at Anheuser-Busch InBev

January 31, 2025 - July 14, 2025

Led the strategic evolution and global rollout of the Corona Sunsets experiential platform across all markets. Enhanced the Sunsets concept and refined the end-to-end consumer journey, elevating the platform’s global positioning. Delivered full-funnel marketing campaigns integrating digital, traditional, influencer, and on-ground activations. Designed and executed a tiered event strategy, including 10+ large-scale festivals (3,000–6,500 attendees), hundreds of medium-scale Sunsets Sessions (400+ attendees), and POC activations. Achieved volume and brand power growth across all key markets during the campaign.

Head of Strategy - Corona Studios at Anheuser-Busch InBev

March 31, 2023 - July 14, 2025

Drove the strategic direction of Corona’s in-house content studio, developing a global network of 100+ content creators. Oversaw organic and branded content production, fulfilling brand needs across multiple formats (photo, video, long-form storytelling). Achieved record-breaking View-Through Rates (VTR) and historic Brand Awareness scores across key markets. Managed global paid media investments, optimizing reach and campaign performance. Delivered over 60 international awards and distinctions, positioning Corona Studios as a leading storytelling hub.

Latam Manager, Corona Studios at Anheuser-Busch InBev

May 31, 2022 - July 14, 2025

Built and scaled Corona Studios’ in-house content production across Latin America, starting in Chile and expanding into LatAm markets. Delivered steady content for major IMCs. Supported flagship campaigns like Corona Work In Paradise, Redescubre Chile, Apoya el Turismo, and the first post-pandemic Sunsets event. Oversaw content distribution and media investments, maximizing reach and impact across the region. Acted as Culture and Community Manager for Chile, strengthening local engagement and relevance. Provided brand operations assistance in Chile for seamless alignment between global strategy and local execution.

Brand Collaborator at La Montaña Brewery

December 31, 2019 - July 14, 2025

Collaborated with the CEO to develop and define the brand concept, visual identity, and core values. Produced the brand’s first content pieces aligned with its nature-inspired positioning. Designed and implemented initial B2B and B2C distribution channels.

Expedition Designer & Producer at Taitao Studios

December 31, 2020 - July 14, 2025

Designed and led high-end, tailor-made expeditions in remote, pristine locations. Produced high-quality visual content, including standout projects like the 'Taitao' and 'Yaktal' films. Developed authentic branded storytelling aligned with client values and local culture. Delivered advanced logistical services in remote environments.