Hi there! I'm a multidisciplinary creative with over 7 years of experience in graphic, branding, and digital design. I have a passion for creating high-conversion visual solutions, working mainly within the Australian market but serving a global client base. My focus is on performance marketing, developing everything from funnels and lead magnets to branded assets and UI/UX layouts that really deliver results. I’m driven by the challenge of translating strategic goals into designs that truly resonate. I love collaborating with marketing teams and influencers, managing projects end to end, and pushing the boundaries of design to keep brands fresh and impactful. Whether it’s packaging, digital campaigns, or social content, I strive to craft work that’s not just visually appealing but also performance-driven and user-centric.…

Camila Pena

Hi there! I'm a multidisciplinary creative with over 7 years of experience in graphic, branding, and digital design. I have a passion for creating high-conversion visual solutions, working mainly within the Australian market but serving a global client base. My focus is on performance marketing, developing everything from funnels and lead magnets to branded assets and UI/UX layouts that really deliver results. I’m driven by the challenge of translating strategic goals into designs that truly resonate. I love collaborating with marketing teams and influencers, managing projects end to end, and pushing the boundaries of design to keep brands fresh and impactful. Whether it’s packaging, digital campaigns, or social content, I strive to craft work that’s not just visually appealing but also performance-driven and user-centric.…

Available to hire

Hi there! I’m a multidisciplinary creative with over 7 years of experience in graphic, branding, and digital design. I have a passion for creating high-conversion visual solutions, working mainly within the Australian market but serving a global client base. My focus is on performance marketing, developing everything from funnels and lead magnets to branded assets and UI/UX layouts that really deliver results. I’m driven by the challenge of translating strategic goals into designs that truly resonate.

I love collaborating with marketing teams and influencers, managing projects end to end, and pushing the boundaries of design to keep brands fresh and impactful. Whether it’s packaging, digital campaigns, or social content, I strive to craft work that’s not just visually appealing but also performance-driven and user-centric.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Spanish; Castilian
Fluent
French
Advanced

Work Experience

Senior Designer - Digital, Social & Packaging at Brick Me
October 1, 2024 - Present
Led the concept and design of packaging for new product lines, managing complex dielines and collaborating with overseas printers to ensure premium production quality. Developed ad campaigns and social content in partnership with marketing teams and influencers, delivering on-brand, high-performing creatives. Designed key brand assets, including product manuals, web banners, and social visuals, while working cross-functionally to ensure visual consistency and strong UX & UI.
Lead Designer - Brand & Packaging at Lovisa
September 30, 2024 - July 14, 2025
Led the design and development of all graphical elements including product packaging, branding, labels, signage and POS. Managed conceptual ideas through to approved sampling for all carding, gift boxes and graphic elements for stores. Generated new and innovative design ideas while maintaining brand consistency. Managed all packaging quotes/negotiations, supply of finished artwork files and coordinating with suppliers.
Senior Graphic & Digital Designer at Frog Online Agency
September 30, 2023 - July 14, 2025
Created high-converting funnels, and ad campaigns for Australian brands in health, retail, and service sectors. Collaborated closely with media buyers and marketing strategists to ensure visual alignment with campaign goals. Developed UI components and layouts that combined aesthetic impact with performance-driven structure.
Graphic Designer & Social Media Manager at The Walk Agency
October 31, 2022 - July 14, 2025
Designed multi-channel creative assets including HTML5 ads, social media visuals, and landing pages. Produced conversion-driven content in line with brand identity and campaign strategy. Managed content revisions based on A/B testing, team feedback, and campaign performance.

Education

Bachelor of Graphic Design at ITESM, Mexico
January 1, 2013 - December 31, 2018
Bachelor of Graphic Design at RMIT, Australia
January 1, 2017 - December 31, 2018
Foundation Diploma in Art & Design at Oxford Brookes, UK
January 1, 2012 - December 31, 2013

Qualifications

Diploma in Japanese Design & Aesthetics
January 11, 2030 - July 14, 2025
Creative Direction: Use Storytelling to Sell Ideas
January 11, 2030 - July 14, 2025
Art Direction for Creative Visual Branding
January 11, 2030 - July 14, 2025
Certification in Neurolinguistic Programming
January 11, 2030 - July 14, 2025
Diploma in Oil Painting & Artistic Drawing
January 11, 2030 - July 14, 2025

Industry Experience

Retail, Consumer Goods, Media & Entertainment, Professional Services, Healthcare