Available to hire
I am a dedicated Social Media Marketing Manager with strong organizational skills and an educational background in business administration. I enjoy working collaboratively with teams and thrive on creating innovative growth strategies, managing social media platforms, and executing seasonal marketing campaigns. With hands-on experience in content creation, social media handling, and client supervision, I bring creative and analytical expertise to help businesses achieve their marketing goals.
I am also experienced in freelance content writing and social media marketing across global markets including Dubai, Saudi Arabia, India, Africa, and Europe. My journey has equipped me with the ability to adapt and learn continuously, enabling me to handle diverse projects and deliver quality results.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Urdu
Advanced
Work Experience
Digital Marketing Manager at Kretivz Agency, Lahore
September 1, 2018 - PresentManaged social media content creation including posts, stories, and reels. Executed seasonal campaigns and content calendar creation for weekly and monthly roadmaps. Handled social media management for clients across UK, US, and Pakistan. Supervised photoshoots and coordinated with advertising and media experts to improve marketing outcomes. Brainstormed innovative growth strategies with the team and oversaw contests, giveaways, and digital projects.
Freelance Worker at Global Clientele
January 1, 2013 - PresentHandled content writing projects across multiple countries including Dubai, Saudi Arabia, India, Africa, and Germany. Provided image editing services for clients in New Zealand and UAE. Delivered social media marketing services for companies in Dubai, London, and Toronto. Created sales and ad creatives for US clients.
Intern at National Bank of Pakistan, Lahore
June 30, 2016 - July 15, 2025Worked in the cash department focusing on cheque clearance. Maintained customer records and updated account information. Managed Challan scroll processes.
Freelance Writer at Lhe.io
March 31, 2016 - July 15, 2025Worked as a freelance content writer for the website.
Brand Ambassador at Tripda (Carpooling Company)
August 31, 2015 - July 15, 2025Served as the brand ambassador of Tripda at Kinnaird College.
Digital Marketing Manager at Kretivz Agency, Lahore
September 1, 2018 - PresentResponsible for social media content creation including posts, stories, and reels, and executing seasonal campaigns. Created content calendars for weekly and monthly roadmaps and identified latest industry trends. Managed social media accounts for clients such as Caralux Creations (UK), Kelly Colman (US), and Daawat (Multan Pakistan). Supervised clients’ photoshoots and handled content generation and uploading across platforms like Facebook, Instagram, Pinterest, Twitter, YouTube, TikTok, Threads, and Behance. Coordinated with advertising and media experts to enhance marketing results, brainstormed new growth strategies with the team, and managed contests, giveaways, and other digital projects.
Freelance Content Writer and Social Media Marketer at Global Clientele
January 1, 2013 - PresentHandled content writing projects for clients in Dubai, Saudi Arabia, India, Africa, and Germany. Performed image editing tasks for I Love Ugly (New Zealand) and The Deals Outlet (UAE). Managed social media marketing for Commercle (Dubai), WitzTech (Dubai), IGW Ltd. (London), Bushra’s Kitchen (Toronto), and sales ad creatives for Jumo Media (US).
Internship - Cash Department at National Bank of Pakistan, Lahore
June 30, 2016 - July 15, 2025Worked in the cash department handling cheque clearance, maintained customer records by updating account information, and managed challan scrolls.
Freelance Writer at Lhe.io
March 31, 2016 - July 15, 2025Worked as a freelance writer for the website.
Brand Ambassador at Tripda (Carpooling Company)
August 31, 2015 - July 15, 2025Represented and promoted the Tripda brand at Kinnaird College.
Digital Marketing Manager at Kretivz Agency, Lahore
September 1, 2018 - PresentManaged social media content creation including posts, stories, reels, and seasonal campaigns. Created content calendars for weekly/monthly roadmaps and identified latest industry trends. Handled social media accounts for clients such as Caralux Creations (UK), Kelly Colman (US), and Daawat (Pakistan). Supervised client photoshoots and coordinated advertising and media efforts to improve marketing results. Led brainstorming sessions for innovative growth strategies and managed contests, giveaways, and digital projects.
Freelance Worker at Global Clientele
January 1, 2013 - PresentExecuted content writing projects for clients across Dubai, Saudi Arabia, India, Africa, and Germany. Performed image editing for clients in New Zealand and UAE. Managed social media marketing for brands in Dubai, London, and Toronto. Created sales ad creatives for Jumo Media in the US.
Internship at National Bank of Pakistan, Lahore
June 30, 2016 - July 15, 2025Worked in the cash department handling cheque clearance and maintained customer records by updating account information. Managed Challan scroll.
Freelance Writer at Lhe.io
March 31, 2016 - July 15, 2025Worked as a freelance writer providing content for the website.
Brand Ambassador at Tripda (Carpooling Company)
August 31, 2015 - July 15, 2025Represented Kinnaird College as brand ambassador for Tripda.
Education
BBA (Hons) at Kinnaird College for Women, Lahore
January 1, 2013 - December 31, 2018Intermediate, ICS at DPS, Bhakkar
January 1, 2011 - December 31, 2013BBA (Hons) at Kinnaird College for Women, Lahore
January 1, 2013 - December 31, 2018Intermediate, ICS at DPS, Bhakkar
January 1, 2011 - December 31, 2013BBA (Hons) at Kinnaird College for Women, Lahore
January 1, 2013 - December 31, 2018Intermediate, ICS at DPS, Bhakkar
January 1, 2011 - December 31, 2013Qualifications
Scholarship from Kinnaird College for Women
January 11, 2030 - July 15, 2025Participation Certificate - Youth Summit of Entrepreneurs
January 11, 2030 - July 15, 2025Participation Certificate - Sessions of Bharat Avalani (Consultant at Unilever)
January 11, 2030 - July 15, 2025Participation Certificate - Conference at The Federation Of Pakistan Chambers Of Commerce & Industry (FPCCI)
January 11, 2030 - July 15, 2025PM's Laptop Scheme Award
January 11, 2030 - July 15, 2025Certified for participation in Youth Summit of Entrepreneurs
January 1, 2018 - December 31, 2018Certified for participation in Sessions of Bharat Avalani (Consultant at Unilever)
January 1, 2018 - December 31, 2018Certified for participation in conference at The Federation Of Pakistan Chambers Of Commerce & Industry (FPCCI)
January 1, 2018 - December 31, 2018Participation in Youth Summit of Entrepreneurs
January 11, 2030 - July 15, 2025Participation in Sessions of Bharat Avalani (Consultant at Unilever)
January 11, 2030 - July 15, 2025Participation in conference at The Federation Of Pakistan Chambers Of Commerce & Industry (FPCCI)
January 11, 2030 - July 15, 2025PM’s laptop scheme award
January 11, 2030 - July 15, 2025Industry Experience
Media & Entertainment, Professional Services, Retail, Financial Services, Non-Profit Organization, Education, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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