Available to hire
I am Ayodamola Peter Olufolaji, a passionate Product Manager, Digital Marketer, and Brand Strategist based in Ibadan, Nigeria. With expertise in product strategy, content marketing, and digital campaign execution, I focus on creating impactful solutions that grow brand presence and user engagement in diverse sectors like music, tech, healthcare, and travel. I bring a unique blend of creative and analytical skills, combining music and talent management experience with digital marketing strategy.
Over the years, I have managed projects remotely and on-site across various organizations, driving innovative digital marketing campaigns and product developments like the GoOneGospel gospel music streaming app. I enjoy collaborating with creative teams and clients to deliver tailored brand growth strategies while overseeing artist development, content creation, and marketing analytics to maximize results and foster lasting audience connections.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Work Experience
Digital Marketing Manager at OD7Digital Limited - Nigeria
March 1, 2015 - PresentCrafting compelling digital marketing campaigns that seamlessly integrate innovative web design, captivating graphics, and intuitive UI/UX elements, driving increased user engagement and conversions. Spearheading the development of visually stunning websites with user-centric design principles, optimizing the digital customer journey and enhancing brand perception. Leveraging graphic design expertise to create visually appealing content across digital marketing channels, ensuring consistent branding and impactful communication. Enhancing user experience through strategic UI/UX design enhancements, optimizing website performance and facilitating intuitive navigation for enhanced customer satisfaction. Implementing data-driven strategies to refine digital marketing efforts, analyzing website and design performance metrics to continually improve user engagement and conversion rates.
Digital Marketing Specialist {Remote} at Worthyraph - Germany
April 1, 2020 - PresentUtilizing integrated multi-channel marketing techniques to build and deliver successful campaigns, reaching diverse audiences and maximizing brand exposure. Building product visibility through search engine optimization and paid marketing campaigns, ensuring top-ranking search results and targeted advertising placements. Devising a comprehensive social media strategy to embody key brand characteristics across multiple platforms, fostering consistent brand messaging and increasing audience engagement. Communicating effectively with customers, stakeholders, and target audiences to drive engagement and cultivate meaningful relationships. Managing organic social media growth and activity across all platforms, leveraging analytics and insights to optimize content performance and enhance audience reach.
Social Media Manager at The Annual Gospel Music Awards - Nigeria
May 1, 2018 - PresentManaging Award body's Instagram account, optimizing bios to reflect brand identity, and curating engaging content for increased audience interaction. Monitoring, moderating, and promptly responding to audience comments on social channels to maintain a positive brand image and foster community engagement. Cultivating strategic partnerships with other brands on social media platforms to expand reach and drive collaborative marketing efforts. Creating and sharing compelling videos and images across social media channels to enhance brand visibility and promote audience interaction. Continuously analyzing social media metrics and insights to refine content strategies and optimize performance for maximum impact.
Social Media Manager at Poem - Nigeria
December 31, 2023 - July 15, 2025Elevated company's social media presence by effectively managing multiple platforms, including strategic content creation, curation, and promotion, resulting in significant audience growth and engagement. Spearheaded successful management of the company's YouTube account, implementing tailored strategies to increase subscribers, enhance visibility, and drive traffic to the brand's website. Implemented data-driven approaches to analyze audience demographics, preferences, and behaviors, optimizing content strategies and boosting overall engagement metrics. Collaborated cross-functionally with marketing and creative teams to develop captivating multimedia content, including videos, graphics, and copywriting, aligning with brand objectives and resonating with target audiences. Orchestrated influencer partnerships and collaborations to expand brand reach and credibility, negotiating contracts, and overseeing campaign execution to achieve mutually beneficial outcomes.
Product Manager at OD7Digitals
January 1, 2019 - PresentManaged the end-to-end development of the GoOneGospel mobile application, a gospel music streaming and artist monetization platform. Defined product vision and roadmap, collaborated with developers and designers to shape user-friendly features and flows. Conducted user research, gathered feedback, and led feature prioritization based on user behavior and engagement metrics. Designed and implemented payout structures and content promotion pricing models to support artist revenue. Oversaw app testing, bug tracking, and user onboarding experience, ensuring a smooth launch and post-launch updates. Coordinated with the marketing team to integrate digital campaigns that drove app visibility and user acquisition.
Social Media Manager at OD7Music
January 1, 2019 - PresentDeveloped and executed strategic social media plans to grow the brand presence of OD7Music across Instagram, Facebook, and YouTube. Managed daily content creation and scheduling, including music releases, behind-the-scenes content, and engagement-driven posts. Produced branded visual content such as short educational reels, quote graphics, and video snippets to increase audience engagement. Aligned social media campaigns with ongoing projects like GoOneGospel development, AGMA promotions, and artist initiatives. Responded to audience interactions and messages promptly, maintaining a consistent and relatable brand voice. Tracked performance analytics and used insights to optimize content types, posting times, and platform strategies.
Music & Talent Manager at OD7Music
January 1, 2019 - PresentOversaw the career development of gospel artist Sesan Oyesiji, including branding, content planning, social media strategy, music release timelines, and live event coordination. Acted as a music producer and creative consultant on multiple projects, including the live recording and production of AIKU, supporting arrangement decisions, vocal direction, and studio coordination. Managed talent branding, ensuring all visual, audio, and promotional materials aligned with artist identity and target audience. Developed and executed music marketing campaigns for digital platforms including Audiomack, Boomplay, YouTube, and GoOneGospel, resulting in increased visibility and fan engagement. Promoted artist content across online platforms, coordinated influencer outreach, and secured media features. Collaborated with technical teams and creatives to deliver high-quality music assets and promotional materials. Provided strategic career guidance and coaching for emerging talents under OD7Music init
Social Media Manager at Go1Gospel (under OD7Digitals)
April 30, 2025 - July 17, 2025Developed and executed social media strategies to build GoOneGospel’s digital presence on Instagram. Created and scheduled engaging content to promote gospel artists, music releases, app features, and events. Designed visual assets aligned with the app’s brand identity and gospel culture. Managed audience engagement, responded to DMs/comments, and cultivated a loyal online community. Collaborated with product and content teams to align promotional efforts with new app updates and platform milestones. Monitored social media insights and analytics to refine content types, posting schedules, and growth strategies.
Digital Marketing Specialist at Worthyraph TV
January 1, 2023 - August 28, 2025Planned and executed integrated digital marketing campaigns to enhance Worthyraph TV’s online presence and audience engagement focusing on Christian entertainment and gospel content. Developed SEO and paid ad strategies to drive traffic and improve video visibility. Built brand presence on multiple social media platforms aligned with organizational goals. Managed remote team communications and used analytics to measure and optimize campaigns.
Social Media & Digital Marketing Specialist at Odichi Solutions
August 1, 2025 - PresentDeveloped and executed monthly content calendars and multi-platform campaigns for various brands, maintaining brand voice and driving audience engagement. Collaborated with creatives to produce relatable campaigns, managed paid ad campaigns, and tailored growth strategies for diverse industries such as tech, healthcare, travel, hospitality, and skincare. Acted as client growth strategist and managed long-term relationships.
Digital Marketing Specialist at Samic Telecoms
August 1, 2022 - August 28, 2025Created and implemented digital marketing strategies for Samic Telecoms across online platforms. Managed social media accounts, developed content calendars, and designed promotional materials. Led targeted advertising campaigns to drive customer acquisition and collaborated with sales/support teams to align marketing efforts. Monitored and optimized campaign ROI using data analysis.
Product Manager at OD7Digitals
January 1, 2023 - PresentManaged the end-to-end development of the GoOneGospel mobile app, a gospel music streaming and artist monetization platform. Defined product vision and roadmap, collaborated with developers and designers, conducted user research, and led feature prioritization. Designed payout and content promotion models, oversaw testing and user onboarding, and coordinated marketing integration for user acquisition.
Social Media Manager at OD7Music
January 1, 2019 - PresentDeveloped and executed social media strategies to grow OD7Music’s brand presence across Instagram, Facebook, and YouTube. Managed daily content creation, produced branded visuals, aligned campaigns with ongoing projects, responded to audience interactions, and optimized performance using analytics.
Music & Talent Manager at OD7Music
January 1, 2019 - PresentManaged career development of gospel artists including branding, content planning, social media strategy, and live event coordination. Acted as music producer and creative consultant on multiple projects including live recordings, vocal direction, and studio coordination. Executed music marketing and promotional campaigns leading to increased visibility and engagement, and provided strategic career guidance to emerging talents.
Social Media Manager at GoOneGospel (under OD7Digitals)
April 1, 2025 - August 28, 2025Developed and executed social media strategies to build GoOneGospel’s digital presence promoting gospel artists, music releases, app features, and events. Created visual assets aligned with brand identity, managed audience engagement, collaborated with product/content teams, and used analytics to refine growth strategies.
Education
Bachelor of Science at Joseph Ayo Babalola University - Nigeria
January 1, 2012 - December 31, 2018Diploma In Science at Federal University of Technology - Nigeria
January 1, 2012 - December 31, 2018Bachelor of Science at Joseph Ayo Babalola University
January 1, 2018 - December 31, 2018Diploma in Science at Federal University of Technology Akure
January 1, 2012 - December 31, 2012Bachelor of Science at Joseph Ayo Babalola University
January 1, 2014 - January 1, 2018Diploma in Science at Federal University of Technology Akure
January 1, 2010 - January 1, 2012Qualifications
Online Marketing Foundations | LinkedIn
January 1, 2020 - December 31, 2020Digital Marketing | Digital Ad Expert by Aleph
January 1, 2023 - December 31, 2023Music Business Foundation | Berklee School of Music
January 1, 2023 - December 31, 2023Creativity and Entrepreneurship | Berklee School of Music
January 1, 2023 - December 31, 2023Building Your career in music:Developing a brand and funding your music | Berklee School of Music
January 1, 2023 - December 31, 2023Copyright Law in the Music Business | Berklee School of Music
January 1, 2023 - December 31, 2023Digital Marketing | Digital Ad Expert by Aleph
January 1, 2023 - December 31, 2023Online Marketing Foundations | LinkedIn
January 1, 2020 - December 31, 2020Building Your Career in Music Developing A Brand and Funding Your Music | Coursera
January 1, 2023 - December 31, 2023Copyright Law in the Music Business | Coursera
January 1, 2023 - December 31, 2023Creativity And Entrepreneurship | Coursera
January 1, 2023 - December 31, 2023Music Business Foundations | Coursera
January 1, 2023 - December 31, 2023Digital Marketing | Digital Ad Expert by Aleph
January 1, 2023 - August 28, 2025Online Marketing Foundations | LinkedIn
January 1, 2020 - August 28, 2025Building Your Career in Music Developing A Brand and Funding Your Music | Coursera
January 1, 2023 - August 28, 2025Copyright Law in the Music Business | Coursera
January 1, 2023 - August 28, 2025Creativity And Entrepreneurship | Coursera
January 1, 2023 - August 28, 2025Music Business Foundations | Coursera
January 1, 2023 - August 28, 2025Industry Experience
Media & Entertainment, Consumer Goods, Professional Services, Software & Internet, Non-Profit Organization, Healthcare, Travel & Hospitality
Role: Product Manager & Strategic Lead – go1gospel App
As the Product Manager and Strategic Lead for go1gospel, I oversee the end-to-end development and growth of the gospel-focused music streaming platform. My role involves:
Defining the product vision and roadmap in alignment with the company’s mission to promote gospel music and empower creators.
Leading cross-functional teams (design, development, content, marketing) to deliver a seamless user experience for both artists and listeners.
Managing feature development, from ideation and wireframing to testing and iteration, ensuring user needs and market demands are met.
Driving user acquisition and engagement through strategic marketing campaigns, partnerships, and data-informed decisions.
Working directly with gospel artists and creators to onboard content, gather feedback, and support monetization features like fan support and content promotion tools.
Ensuring scalability and sustainability of the app through revenue model development, including subscription plans, ads integration, and performance tracking.
At go1gospel, I combine my background in product management, digital marketing, and music industry experience to build a platform that not only serves the gospel music community but also fosters spiritual and creative growth.
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