Multidisciplinary graphic designer and art director with 4+ years of experience crafting end-to-end brand identity systems, motion packaging, and editorial design across education, media, and tech. I translate abstract ideas into clear visuals, bridging strategy and creativity, and delivering scalable assets that stay consistent across platforms.

Fatma Harrathi

Multidisciplinary graphic designer and art director with 4+ years of experience crafting end-to-end brand identity systems, motion packaging, and editorial design across education, media, and tech. I translate abstract ideas into clear visuals, bridging strategy and creativity, and delivering scalable assets that stay consistent across platforms.

Available to hire

Multidisciplinary graphic designer and art director with 4+ years of experience crafting end-to-end brand identity systems, motion packaging, and editorial design across education, media, and tech. I translate abstract ideas into clear visuals, bridging strategy and creativity, and delivering scalable assets that stay consistent across platforms.

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Language

English
Advanced
French
Intermediate
Arabic
Advanced

Work Experience

Multidisciplinary Graphic Designer at Roots
February 1, 2025 - August 1, 2025
Created a logo and full visual identity including color palette, typography, iconography, logo grid, and usage guidelines. Built a full social media toolkit and delivered a motion package (logo + typography animations) and episode finishing frames with retouched photos.
Lead Graphic Designer at MineBeat
January 1, 2025 - Present
Lead graphic design and art direction from set/production needs for MineBeat. (Role and scope inferred from resume; specific deliverables/dates for this employer were provided only as a time window.)
Multidisciplinary Graphic Designer at Brandwood
December 31, 2024 - July 15, 2025
Led brand identity development for events and primary schools, including logo and visual chart design. Collaborated on rebranding projects, created illustrations for events, and produced content such as posts, reels, and GIFs for social media platforms to drive engagement and brand visibility.
Graphic Design Instructor at Go my code
June 30, 2024 - July 15, 2025
Conducted interactive classes on graphic design fundamentals, offering personalized guidance to students in areas such as visual storytelling, software proficiency, branding strategies, and illustration art.
Design Instructor (Part-time) at GoMyCode
June 1, 2024 - June 1, 2026
Designed and delivered lessons on graphic design fundamentals including visual storytelling, branding, and core software skills. Led online and in-person sessions, provided critiques and mentoring to help students build professional portfolios.
Brandwood | Graphic Designer / Visual Identity Designer at Brandwood
May 1, 2024 - December 1, 2024
Built a concept reflecting the show’s heritage using Arabic typography. Designed logo + logomark, color/type systems, an icon set, and an animated toolkit. Produced illustration and collage assets for episode intros.
Content Strategy & Production at Brandwood and clients (freelance/contract)
January 1, 2024 - December 31, 2024
Led end-to-end content creation and strategy including posts, carousels, reels, GIFs, and article covers. Translated client objectives into cohesive, high-impact materials that boosted engagement and strengthened brand identity.
Brand Identity Designer at NextGen School
January 1, 2024 - January 1, 2024
Developed naming and full brand identity for a primary school focused on innovation and AI. Delivered logo, graphic chart, visual identity, and custom illustrations for a coherent, future-oriented brand system.
Brand Identity Lead (Event Identity) at Grinta Festival
January 1, 2024 - January 1, 2024
Led event brand identity development including naming, graphic style, logo, and overall visual character. Designed custom illustrations for each game featured in the event, building a playful yet consistent visual system.
Editorial Designer (Covers & PDF Layout) at Roots (Social & Web)
January 1, 2024 - January 1, 2024
Designed bilingual/trilingual PDFs (AR/EN/FR) with modular grids and clear hierarchy, focusing on typography and readability. Developed a cover system adaptable to varied content.
Brand Identity Designer at Roots Rebranding (Internal initiative)
January 1, 2024 - January 1, 2024
Designed article covers using photo manipulation, illustrations, and collages. Established a consistent editorial style across channels.
Brand Identity Designer at Roots
January 1, 2024 - January 1, 2024
Proposed and executed a refreshed brand identity for Roots: designed a minimal monogram logo with clear messaging, selected a high-contrast color palette for stronger visibility, created a playful icon set to support brand personality, and developed reusable social media templates for efficient content production.
Multidisciplinary Graphic Designer (Brand System & Motion) at Khat Theleth (Arabic podcast)
January 1, 2024 - January 1, 2024
Designed a brand system with motion for an Arabic podcast, including logo/typography approach, brand toolkit, and animated elements for episode intros.
Design Mentor & Creative Supervisor
January 1, 2024 - December 31, 2024
Mentored two association students and one final-year (PFE) graphic design student during internship. Provided creative direction, design feedback, and guidance from concept development to final execution, reviewed progress, and ensured projects met creative and quality standards.
Graphic & Art Director at SUBIMENO label (Babel)
January 1, 2024 - December 31, 2024
Directed label visual identity and creative direction across digital platforms. Developed brand storytelling and contributed to the overall digital marketing strategy. Designed the complete visual identity system, created illustrated/animated artwork for music releases and track covers, and produced social media content aligned with the label’s artistic vision.
Brand Identity Designer at The Full Room Studio
December 31, 2023 - July 15, 2025
Developed brand identity for a digital school, designing a lettermark logo using negative space to reflect brand values. Created cohesive visual identity materials including templates, letterheads, billboards, and email marketing assets, enhanced by animated logos and graphic charts. Designed user-centered interfaces embodying brand identity.
High School Art Teacher at Al Najeh Private School, Naassen
June 30, 2023 - July 15, 2025
Developed and delivered engaging art curriculum exploring diverse art movements including Pop Art, Cubism, Suprematist, De Stijl, Impressionism, and Abstract Art. Fostered a dynamic learning environment encouraging students to critically analyze artwork, develop artistic skills, and creatively express themselves.
Brand Identity Designer (Project-Based / Consulting) at The Full Room Studio
June 1, 2023 - December 1, 2023
Led end-to-end brand identity projects, designing user-centered interfaces, visual assets, and motion graphics while creating cohesive logos and graphic charts that translate client values into consistent brand experiences.
Graphic & Art Director at Neo Club
January 1, 2023 - January 1, 2024
Led complete brand identity development from logo design to comprehensive brand guidelines. Designed print collateral (menus, placemats, posters, branded materials) and created a social media visual identity with custom artist-led illustrations. Produced branded merchandise (T-shirt graphics), kinetic typography and animated typography for promotions, and visual assets and event posters for marketing campaigns.
Freelance Packaging Visual Designer at Bariolo
November 30, 2022 - July 15, 2025
Created innovative packaging solutions in collaboration with clients to align with brand identity, target audience, and product positioning.
Brand Identity Designer & Social Media Strategist at AstroCrea
August 31, 2022 - July 15, 2025
Developed brand identity through logo and graphic chart design; created social media posts and other brand materials to establish consistent brand visuals.
Brand Identity Designer at AstroCrea
March 1, 2022 - August 1, 2022
Developed end-to-end brand identities, designing logos and graphic charts and producing comprehensive visual assets including social media posts and marketing materials to ensure cohesive, high-impact brand representation.

Education

Fundamental License at ESSTED
January 1, 2021 - December 31, 2021
Tunisian Baccalaureate at Science
January 1, 2018 - December 31, 2018
Fundamental License, ESSTED at ESSTED
January 1, 2021 - August 7, 2026

Qualifications

Tunisian Baccalaureate in Science
January 1, 2018 - August 7, 2026
Fundamental License (ESSTED)
January 1, 2021 - August 7, 2026
Tunisian Baccalaureate in Science
January 1, 2018 - August 7, 2026

Industry Experience

Education, Media & Entertainment, Consumer Goods, Professional Services, Software & Internet, Other