Performance Creative Strategist with 7+ years across paid social, creative strategy, and AI-powered video production. I build the briefs, write the copy, design the concepts, and stay in the data long enough to know what actually needs to change. Delivered 153M+ views in 90 days at CEV with 91% non-follower reach, and achieved 3x ROAS for e-commerce brands through systematic hook and angle testing on Meta and TikTok. Native English and French speaker; comfortable presenting creative strategy remotely to clients and stakeholders.…

Kunle Akinwande

Performance Creative Strategist with 7+ years across paid social, creative strategy, and AI-powered video production. I build the briefs, write the copy, design the concepts, and stay in the data long enough to know what actually needs to change. Delivered 153M+ views in 90 days at CEV with 91% non-follower reach, and achieved 3x ROAS for e-commerce brands through systematic hook and angle testing on Meta and TikTok. Native English and French speaker; comfortable presenting creative strategy remotely to clients and stakeholders.…

Available to hire

Performance Creative Strategist with 7+ years across paid social, creative strategy, and AI-powered video production. I build the briefs, write the copy, design the concepts, and stay in the data long enough to know what actually needs to change.

Delivered 153M+ views in 90 days at CEV with 91% non-follower reach, and achieved 3x ROAS for e-commerce brands through systematic hook and angle testing on Meta and TikTok. Native English and French speaker; comfortable presenting creative strategy remotely to clients and stakeholders.

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Skills

Experience Level

Language

English
Fluent
French
Fluent

Work Experience

Social Media Specialist at CEV - Confédération Européenne de Volleyball
June 1, 2024 - Present
Designed high-fidelity craft assets, marketing visuals and digital brochures using Photoshop, InDesign, and related tools; strengthened product storytelling for investors and technical audiences. Improved corporate communications by producing press visuals, LinkedIn creatives, and video explainers. Delivered branded graphics and video coverage for internal and external events, supporting PR visibility and creating reusable media assets.
Social Media Manager at CEV Volleyball (Sport), Luxembourg
June 1, 2024 - Present
Created and scheduled dynamic pre-match, live, and post-match social media graphics using Azzuu, including match results, MVP players, and YouTube thumbnails to keep fans informed and engaged across platforms. Researched and sourced compelling match content and player highlights for articles and visual storytelling, boosting platform relevance and engagement. Drafted and published match recaps and player performance articles using Umbraco, enhancing fan engagement. Managed YouTube content uploads, automated highlight clips with WSC, and activated Content ID for content protection. Supported marketing by addressing upload and display issues, coordinated with support teams to resolve them quickly, and selected standout trend-worthy content to increase engagement.
Social Media Manager at CEV Volleyball (Sport) Luxembourg
June 1, 2024 - Present
Created and scheduled dynamic pre-match, live, and post-match social media graphics using Azzuu, including match result, MVP players, and YouTube thumbnails, to keep fans informed and engaged across platforms. Researched and sourced compelling match content and player highlights to inform social articles, performance features, and visual storytelling, increasing platform relevance and engagement. Drafted and published match recaps, competition overviews, and individual player performance articles using Umbraco, enhancing fan engagement and content depth. Managed YouTube uploads by manually posting content and automating highlight clips from WSC, while activating Content ID to protect CEV’s content and control video usage. Supported marketing team by flagging and following up on match picture uploads, blank screen errors, and display issues, coordinating with support teams to resolve quickly. Selected standout and trend-worthy content from matches to help boost engagement across platf
Social Media Manager at CEV, Confederation Europeenne de Volleyball
March 1, 2024 - Present
Generated 153M+ views and 24,000 new followers in 90 days by building a structured weekly testing engine across hook variants, visual formats, and content angles (91% non-follower reach). Developed and executed a rolling content production roadmap aligned to competition calendar KPIs across 6 channels, including angle strategy, platform USPs, and format planning. Wrote all ad copy and hooks in-house and iterated based on CTR and hold-rate data from Metricool and native analytics. Produced AI-generated short-form video using Runway ML and Pika Labs with detailed prompts for shot style, pacing, motion, and narrative arc, reducing production time by 40% while preserving brand quality. Directed 1,000+ Instagram collab posts with creator partners, managing briefs, QA, and performance alignment from concept to publish. Delivered live event content under tight deadlines while maintaining brand consistency.
Creative Marketer & Content Designer at Deutsche Aircraft (Aviation industry), Munich, Germany
December 31, 2023 - July 15, 2025
Designed high-fidelity 2D aircraft visuals using Photoshop, later adapted into 3D models and shared across social platforms for increased brand appeal and audience engagement. Created interactive brochures with Figma, InDesign, and Photoshop to simplify technical content for social sharing and sales, boosting client understanding and product interest. Produced branded graphics and templates for social media, email campaigns, and press releases, ensuring consistency across digital platforms. Developed eye-catching promotional graphics for events and airshows that drove higher reach and engagement on Instagram, LinkedIn, and Facebook.
Creative Marketer & Content Designer at Deutsche Aircraft (Aviation industry) Munich Germany
December 31, 2023 - July 15, 2025
Designed high-fidelity 2D aircraft visuals using Photoshop, later adapted into 3D models and shared across social platforms to boost brand appeal and audience engagement. Created an interactive brochure with Figma, InDesign, and Photoshop, simplifying technical content for social sharing and sales use, leading to improved client understanding and increased product interest. Produced branded content (graphics, templates, and visuals) using Illustrator and Photoshop for social media, email campaigns, and press releases, ensuring a consistent look and feel across all digital touchpoints. Developed eye-catching promotional graphics for events and airshows, driving higher reach and engagement on Instagram, LinkedIn, and Facebook.
Creative Marketer at Deutsche Aircraft
July 1, 2023 - January 31, 2024
Developed and pitched multi-channel creative strategies to internal stakeholders and senior leadership using Midjourney-generated storyboards and scripted concept decks to secure alignment before production. Built structured creative briefs for digital campaigns using ChatGPT, translating brand objectives into testable angles, hooks, and copy directions for social and digital channels. Managed concurrent creative projects across Marketing, PR, Comms, and Sustainability teams while maintaining quality control and meeting brief specifications and deadlines. Built 20+ reusable content templates per month, reducing revision cycles and turnaround time across cross-functional teams.
Creative Marketer & Content Designer at Deutsche Aircraft (Aviation Industry)
June 1, 2023 - December 31, 2023
Managed client social media accounts (Facebook, Instagram, Twitter) and implemented tailored content calendars that grew engagement by 60% YoY. Planned and executed paid ad campaigns with Facebook Ads Manager and Google Ads, achieving 3x ROAS. Built and optimized websites using WordPress + Yoast SEO, driving 40% organic traffic growth for e-commerce clients. Coordinated influencer collaborations and UGC integration, improving authenticity of campaigns and conversions. Produced branded graphics and video content using Adobe Premiere Pro, CapCut, and Canva, ensuring consistent messaging across channels.
Digital Content & Social Media Strategist at Sales Conversions Systems (Advertising agency), Lagos, Nigeria
August 31, 2021 - July 15, 2025
Edited and optimized video content using Adobe Premiere Pro and Inshot to create engaging reels, highlights, and short-form videos for social media and websites. Planned and managed paid ad campaigns using Facebook Ads Manager, leveraging audience insights and A/B testing to increase reach and conversions. Built and maintained client websites using WordPress, integrating visuals and messaging to support brand presence. Designed branded graphics and promotional visuals with Adobe Photoshop, Illustrator, and Canva to ensure consistency across digital channels. Developed and executed tailored social media strategies using Asana and Google Sheets, growing engagement across Instagram, Facebook, and Twitter. Monitored analytics via Meta Insights and Google Analytics to track content performance, adjust strategy, and report measurable outcomes.
Digital Content & Social Media Strategist at Sales Conversions Systems (Advertising agency) Lagos Nigeria
August 31, 2021 - July 15, 2025
Edited and optimized video content using Adobe Premiere Pro and Inshot to create engaging reels, highlights, and short-form videos for social media and websites. Planned and managed paid ad campaigns via Facebook Ads Manager, leveraging audience insights and A/B testing to increase reach and conversions. Built and maintained client websites using WordPress, integrating visuals and messaging to support brand presence and marketing campaigns. Designed branded graphics and promotional visuals with Adobe Photoshop, Illustrator, and Canva, ensuring consistency across digital channels. Developed and executed tailored social media strategies using Asana and Google Sheets, growing engagement across Instagram, Facebook, and Twitter. Monitored analytics through Meta Insights and Google Analytics to track content performance, adjust strategy, and report measurable outcomes.
Content Creator and Paid Ads Manager at Waving Eagle
January 1, 2017 - July 31, 2021
Managed Meta and Google Ads campaigns for multiple e-commerce clients simultaneously, achieving 3x ROAS for consumer electronics through systematic testing of ad angles, hooks, and audience segments. Scripted, designed, and produced video ads end to end using After Effects and Canva with a hook-first approach, consistently outperforming static image ads on Facebook and Instagram. Drove a 30% increase in product sales and a 35% engagement uplift through paid social and organic content strategy, and grew organic traffic by 40% via WordPress and Yoast SEO. Coordinated production timelines, brief cycles, and creative QA across 5 client accounts to ensure campaigns launched on schedule and on brief.
Content & Web Marketing Strategist at Sales Conversion System (Advertising Agency)
March 1, 2016 - August 31, 2021
Developed content strategy and produced branded graphics and video content for clients; supported online sales and marketing campaigns; created assets for websites and presentations to drive engagement and conversions.

Education

Master at IGR-IAE (University de rennes 1), Rennes
September 1, 2021 - October 31, 2022
Bachelor of Business Administration at University of ilorin, ilorin
November 1, 2012 - April 30, 2016
Master at IGR-IAE (University de rennes 1), Rennes
September 1, 2021 - October 31, 2022
Bachelor of Business Administration at University of ilorin, ilorin
November 1, 2012 - April 30, 2016
BSc | Economics at University of Ilorin, Ilorin, Nigeria
January 11, 2030 - January 1, 2015
MSc International Human Resource Management at IGR -IAE, Universite de Rennes 1
January 1, 2022 - January 1, 2022
BSc Economics at University of Ilorin
January 1, 2016 - January 1, 2016
MSc International Human Resource Management at IGR -IAE, Universite de Rennes 1
January 1, 2022 - January 1, 2022
BSc Economics at University of Ilorin
January 1, 2016 - January 1, 2016

Qualifications

Digital marketing
January 1, 0000 - December 31, 0000
Social media marketing
January 1, 0000 - December 31, 0000
Google UX design
January 1, 0000 - December 31, 0000
Content marketing
January 1, 0000 - December 31, 0000
SEO
January 1, 0000 - December 31, 0000
Digital marketing
January 11, 2030 - July 15, 2025
Social media marketing
January 11, 2030 - July 15, 2025
Google UX design
January 11, 2030 - July 15, 2025
Content marketing
January 11, 2030 - July 15, 2025
SEO
January 11, 2030 - July 15, 2025
MSc | International Human Resource Management
January 11, 2030 - January 1, 2022
Google UX Design
January 11, 2030 - January 20, 2026
Coursera Digital Marketing
January 11, 2030 - January 20, 2026
HubSpot Academy Certification
January 11, 2030 - January 20, 2026
Digital Marketing (Google / Hubspot)
January 11, 2030 - July 23, 2026
Social marketing (Hubspot)
January 11, 2030 - July 23, 2026
SEO (Hubspot)
January 11, 2030 - July 23, 2026
Content Marketing (Hubspot)
January 11, 2030 - July 23, 2026
User Experience (Google / Coursera)
January 11, 2030 - July 23, 2026
User Acquisition (UA) campaigns
January 11, 2030 - July 23, 2026
Digital Marketing (Google / Hubspot) - Social marketing (Hubspot)
January 11, 2030 - July 23, 2026
SEO (Hubspot) / Content Marketing (Hubspot) / User Experience (Google / Coursera)
January 11, 2030 - July 23, 2026
User Acquisition (UA) / UA campaigns / LTV optimization / CPC / Data-backed ideas / Brief-to-launch speed / Scalable briefing systems / Viral campaigns / Brand identity translation
January 11, 2030 - July 23, 2026

Industry Experience

Media & Entertainment, Professional Services, Manufacturing, Transportation & Logistics, Software & Internet, Retail, Computers & Electronics

Skills

Experience Level