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Hello! I'm Yufei Chang, a marketing enthusiast with experience across digital marketing, traditional communication, and content creation. I've had the opportunity to work with leading companies, from automotive to global tech brands, developing campaigns that engage diverse audiences and drive growth. I am passionate about leveraging data and creativity to deliver impactful marketing solutions. With a background in business analytics and hands-on experience in various marketing roles, I enjoy collaborating across teams to bring ideas to life and make a measurable difference.…Hello! I'm Yufei Chang, a marketing enthusiast with experience across digital marketing, traditional communication, and content creation. I've had the opportunity to work with leading companies, from automotive to global tech brands, developing campaigns that engage diverse audiences and drive growth. I am passionate about leveraging data and creativity to deliver impactful marketing solutions. With a background in business analytics and hands-on experience in various marketing roles, I enjoy collaborating across teams to bring ideas to life and make a measurable difference.

Chang Yufei

Marketing Strategist, Digital Marketer, Content Creator, +2

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Hello! I'm Yufei Chang, a marketing enthusiast with experience across digital marketing, traditional communication, and content creation. I've had the opportunity to work with leading companies, from automotive to global tech brands, developing campaigns that engage diverse audiences and drive growth. I am passionate about leveraging data and creativity to deliver impactful marketing solutions. With a background in business analytics and hands-on experience in various marketing roles, I enjoy collaborating across teams to bring ideas to life and make a measurable difference.…Hello! I'm Yufei Chang, a marketing enthusiast with experience across digital marketing, traditional communication, and content creation. I've had the opportunity to work with leading companies, from automotive to global tech brands, developing campaigns that engage diverse audiences and drive growth. I am passionate about leveraging data and creativity to deliver impactful marketing solutions. With a background in business analytics and hands-on experience in various marketing roles, I enjoy collaborating across teams to bring ideas to life and make a measurable difference.

Available to hire

Hello! I’m Yufei Chang, a marketing enthusiast with experience across digital marketing, traditional communication, and content creation. I’ve had the opportunity to work with leading companies, from automotive to global tech brands, developing campaigns that engage diverse audiences and drive growth.

I am passionate about leveraging data and creativity to deliver impactful marketing solutions. With a background in business analytics and hands-on experience in various marketing roles, I enjoy collaborating across teams to bring ideas to life and make a measurable difference.

Skills

Experience Level

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

French

Advanced

Spanish; Castilian

Beginner

Chinese

Fluent

Work Experience

Marketing Intern at Trust Wallet

May 31, 2025 - July 15, 2025

Spearheaded end-to-end regional campaigns targeting the Chinese market, resulting in an 8k+ new follower growth and substantial increase in App downloads within six months. Supported global campaigns through proposal drafting, copywriting, and cross-functional coordination. Drafted and published push notifications to maximize campaign engagement and active users. Managed content creation and publishing for the global Twitter account, aligning posts with trending topics, product updates, and brand voice, achieving a top-performing post with 1.1M+ impressions. Compiled the first user survey report to provide actionable insights for UI/UX and feature improvement. Analyzed global campaign data to identify winners per campaign rules and delivered weekly global Twitter performance reports with visualized metrics.

Marketing Traditional Communication Assistant Intern at Porsche (China) Motors Limited

December 31, 2022 - July 15, 2025

Led two nationwide dealer engagement campaigns via WeChat photo contests, managing the entire process from concept to post-campaign analysis with over 21,000 views. Monitored and reported on the Douyin presence of 138 dealers, providing insights to inform digital and live streaming strategy. Collaborated with cross-functional teams and agencies on Porsche’s Advent Calendar initiative, contributing to ideation, briefing, and performance evaluation.

Account Executive Intern - Huawei Global Social Honor Team at Publicis Groupe

June 30, 2022 - July 15, 2025

Supported the overseas launch of Honor Magic4 Pro by developing viral content that amassed over 41.6 million views on Instagram and TikTok. Acted as the key contact between clients and internal teams, ensuring smooth communication and timely, high-quality delivery of creative assets. Crafted cross-platform social ads, including copy, design coordination, and short-form videos tailored for global audiences.

Marketing & PR Assistant Intern at Capgemini

August 31, 2020 - July 15, 2025

Co-wrote and storyboarded Capgemini China’s 50th anniversary brand video, highlighting legacy and corporate values. Drafted bilingual press releases and newsletters to enhance external communications and media engagement. Curated and managed WeChat content, including expert interview features to bolster thought leadership.