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Hi, I'm Yunping Cai, a versatile professional with dual master's degrees in Communication and Business Administration. With a strong research background and a data-driven mindset, I thrive on combining cutting-edge technologies like AI to create innovative solutions. I have experience in digital product management, user research, and e-commerce optimization, making me passionate about delivering impactful and user-centric results. I enjoy weaving together insights from cognitive science, business, and technology to solve complex problems creatively. Fluent in English and Chinese, with intermediate French skills, I am comfortable collaborating across cultures and industries. I look forward to contributing my expertise in data communication, UX design, and digital transformation to my next challenge.…Hi, I'm Yunping Cai, a versatile professional with dual master's degrees in Communication and Business Administration. With a strong research background and a data-driven mindset, I thrive on combining cutting-edge technologies like AI to create innovative solutions. I have experience in digital product management, user research, and e-commerce optimization, making me passionate about delivering impactful and user-centric results. I enjoy weaving together insights from cognitive science, business, and technology to solve complex problems creatively. Fluent in English and Chinese, with intermediate French skills, I am comfortable collaborating across cultures and industries. I look forward to contributing my expertise in data communication, UX design, and digital transformation to my next challenge.

Yunping Cai

UX Designer, Data Scientist, Digital Marketer, +1

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Hi, I'm Yunping Cai, a versatile professional with dual master's degrees in Communication and Business Administration. With a strong research background and a data-driven mindset, I thrive on combining cutting-edge technologies like AI to create innovative solutions. I have experience in digital product management, user research, and e-commerce optimization, making me passionate about delivering impactful and user-centric results. I enjoy weaving together insights from cognitive science, business, and technology to solve complex problems creatively. Fluent in English and Chinese, with intermediate French skills, I am comfortable collaborating across cultures and industries. I look forward to contributing my expertise in data communication, UX design, and digital transformation to my next challenge.…Hi, I'm Yunping Cai, a versatile professional with dual master's degrees in Communication and Business Administration. With a strong research background and a data-driven mindset, I thrive on combining cutting-edge technologies like AI to create innovative solutions. I have experience in digital product management, user research, and e-commerce optimization, making me passionate about delivering impactful and user-centric results. I enjoy weaving together insights from cognitive science, business, and technology to solve complex problems creatively. Fluent in English and Chinese, with intermediate French skills, I am comfortable collaborating across cultures and industries. I look forward to contributing my expertise in data communication, UX design, and digital transformation to my next challenge.

Available to hire

Hi, I’m Yunping Cai, a versatile professional with dual master’s degrees in Communication and Business Administration. With a strong research background and a data-driven mindset, I thrive on combining cutting-edge technologies like AI to create innovative solutions. I have experience in digital product management, user research, and e-commerce optimization, making me passionate about delivering impactful and user-centric results.

I enjoy weaving together insights from cognitive science, business, and technology to solve complex problems creatively. Fluent in English and Chinese, with intermediate French skills, I am comfortable collaborating across cultures and industries. I look forward to contributing my expertise in data communication, UX design, and digital transformation to my next challenge.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Chinese

Fluent

French

Intermediate

Work Experience

Digital Support Coordinator at Canadian Construction Association

December 1, 2024 - Present

Co-owned the product lifecycle of SignaSur, a SaaS-based digital contract management platform, from discovery to delivery. Ensured alignment with user needs, industry use cases, and regulatory standards. Designed workflows and data governance guardrails to uphold security, integrity, and federal-level compliance. Conducted omnichannel user research including interviews, surveys, and backend tracking. Built interactive Power BI dashboards to visualize user behavior and led usability testing applying psychological and cognitive science principles. Developed responsive, accessible, and scalable UI components for SaaS platform using HTML, CSS, JavaScript (React, Vue) with Agile methodologies. Implemented e-commerce solutions integrating SaaS functionality into CMS platforms. Authored product requirements, user manuals, help documents, and provided hands-on support to 57 construction associations across Canada. Collaborated closely with engineers, vendors, and stakeholders to deliver qualit

Marketplace Specialist at AutoShack

August 1, 2024 - Present

Optimized over 15,000 e-commerce product pages using HTML, JavaScript, Adobe Creative Suite, and Figma while ensuring accessibility compliance with WCAG, W3C, and WAI standards. Leveraged Git and CMS for content updates. Designed and implemented data solutions including ELT processes, data warehousing, engineering, architecture, and governance using VBA, Python, SQL, Power BI, and Tableau. Led predictive modeling, A/B testing, and automation efforts that increased Amazon conversion rates by 5.2%. Managed a 32-member offshore team to deliver more than 40,000 assets and created knowledge base documentation to boost efficiency and quality.

Lab Researcher at University of Ottawa

April 30, 2024 - July 15, 2025

Designed questionnaires, recruitment strategies, and research plans for qualitative and quantitative studies achieving a 95% response rate. Conducted exploratory data analysis and feature engineering, increasing model accuracy by 20%. Engineered audiovisual solutions for lab integration and developed procedures for deployment and automation of cloud resources to ensure data availability, security, and suitability. Developed and launched video tutorials, webinars, and knowledge base documents, increasing subscriber growth by 70% and video views by 55%.

Communication Student at PCL Construction Canada Inc.

December 31, 2023 - July 15, 2025

Researched and documented data requirements, maintained up-to-date proposal documentation. Developed an Inclusive Community Engagement Archive to streamline information retrieval enhancing efficiency and accuracy for the proposal team. Assisted event coordinator in organizing internal and external events including venue selection, site management, and logistics.

Digital Marketing Manager at Xingyang City TV Station

September 30, 2021 - July 15, 2025

Led content strategy and production, increasing traffic by 60%, viewership by 21%, and referral traffic by 20% through cross-functional leadership and strategic partnerships.

Regional Communication and Marketing Specialist at Baige Grinding Material and Tools Co. Ltd

June 30, 2020 - July 15, 2025

Crafted strategic communications and produced 160+ media assets, driving a 48% increase in web traffic and a 20% boost in lead generation while advising senior leadership.

Communication Coordinator at Xingyang City TV Station

March 31, 2018 - July 15, 2025

Managed multi-channel content distribution and KPI tracking, increasing website traffic by 18% and content ROI by 9%.