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I'm a Creative Director and Digital Media Manager with over 11 years of experience helping aesthetic, wellness, and beauty brands grow through compelling content, standout visuals, and smart strategy. As a certified wellness coach and holistic health practitioner, I blend creativity with empathy and a deep understanding of what today's wellness-minded consumer values. My work is rooted in authenticity, performance, and helping brands build meaningful connections online. I specialize in multi-platform content strategy, social media management, branded design, SEO-friendly blog promotion, and campaign execution across platforms like Instagram, TikTok, Pinterest, and Facebook. I'm also proficient in Canva, Google Workspace, and Microsoft tools, and committed to staying ahead of trends to offer fresh, informed strategies.…I'm a Creative Director and Digital Media Manager with over 11 years of experience helping aesthetic, wellness, and beauty brands grow through compelling content, standout visuals, and smart strategy. As a certified wellness coach and holistic health practitioner, I blend creativity with empathy and a deep understanding of what today's wellness-minded consumer values. My work is rooted in authenticity, performance, and helping brands build meaningful connections online. I specialize in multi-platform content strategy, social media management, branded design, SEO-friendly blog promotion, and campaign execution across platforms like Instagram, TikTok, Pinterest, and Facebook. I'm also proficient in Canva, Google Workspace, and Microsoft tools, and committed to staying ahead of trends to offer fresh, informed strategies.

Heidi Martiak

Creative Director, Social Media Manager, Graphic Designer, +2

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I'm a Creative Director and Digital Media Manager with over 11 years of experience helping aesthetic, wellness, and beauty brands grow through compelling content, standout visuals, and smart strategy. As a certified wellness coach and holistic health practitioner, I blend creativity with empathy and a deep understanding of what today's wellness-minded consumer values. My work is rooted in authenticity, performance, and helping brands build meaningful connections online. I specialize in multi-platform content strategy, social media management, branded design, SEO-friendly blog promotion, and campaign execution across platforms like Instagram, TikTok, Pinterest, and Facebook. I'm also proficient in Canva, Google Workspace, and Microsoft tools, and committed to staying ahead of trends to offer fresh, informed strategies.…I'm a Creative Director and Digital Media Manager with over 11 years of experience helping aesthetic, wellness, and beauty brands grow through compelling content, standout visuals, and smart strategy. As a certified wellness coach and holistic health practitioner, I blend creativity with empathy and a deep understanding of what today's wellness-minded consumer values. My work is rooted in authenticity, performance, and helping brands build meaningful connections online. I specialize in multi-platform content strategy, social media management, branded design, SEO-friendly blog promotion, and campaign execution across platforms like Instagram, TikTok, Pinterest, and Facebook. I'm also proficient in Canva, Google Workspace, and Microsoft tools, and committed to staying ahead of trends to offer fresh, informed strategies.

Available to hire

I’m a Creative Director and Digital Media Manager with over 11 years of experience helping aesthetic, wellness, and beauty brands grow through compelling content, standout visuals, and smart strategy. As a certified wellness coach and holistic health practitioner, I blend creativity with empathy and a deep understanding of what today’s wellness-minded consumer values.

My work is rooted in authenticity, performance, and helping brands build meaningful connections online. I specialize in multi-platform content strategy, social media management, branded design, SEO-friendly blog promotion, and campaign execution across platforms like Instagram, TikTok, Pinterest, and Facebook. I’m also proficient in Canva, Google Workspace, and Microsoft tools, and committed to staying ahead of trends to offer fresh, informed strategies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Creative Director at Wendy Lewis & Co Ltd

March 1, 2024 - Present

Lead creative strategy, content development, and brand storytelling for aesthetic, beauty, and wellness clients across digital platforms including Instagram, TikTok, Facebook, Pinterest, and YouTube. Design high-impact graphics and branded visual assets using Canva and Adobe tools. Oversee social media calendars, content planning, and daily execution with a focus on engagement, growth, and audience targeting. Skilled in SEO-driven blog promotion, email marketing, content distribution, and social advertising. Contributed to website design, UX/UI decisions, and backend development. Proficient in Canva, Google Workspace, PowerPoint, and Microsoft Office Suite. Knowledgeable in small business operations like budgeting and invoicing. Known for a strategic, creative, and results-driven approach with a passion for health, wellness, and aesthetic innovation.

Project Manager at Electrical Contractor

December 31, 2015 - July 15, 2025

Managed projects within electrical contracting sector, ensuring timely and efficient delivery of projects.

Social Media Manager / Designer at Wendy Lewis & Co Ltd

April 1, 2014 - Present

Managed social media for aesthetic, beauty, and wellness clients across multiple platforms for over 11 years. Developed content strategies, created branded design assets, promoted SEO-friendly blogs, executed campaigns, and analyzed social media performance. Contributed to website builds and backend systems. Supported agency efficiency through business operation tasks related to budgeting and workflows.

Project Manager at Distributor - Electrical Wholesale

March 1, 2010 - July 15, 2025

Oversaw project management activities in electrical wholesale distribution.

Project Coordinator at Innovative Engineering, Inc.

December 31, 2008 - July 15, 2025

Coordinated projects ensuring alignment with company goals and timelines.

Project Coordinator at Berliner Communications Inc

December 31, 2006 - July 15, 2025

Coordinated engineering and construction projects.

Project Coordinator at T-Mobile (engineering & construction department)

December 31, 2005 - July 15, 2025

Coordinated engineering and construction department activities at T-Mobile.