Available to hire
I am a trilingual Senior UX Writer, Conversation Designer, Product Designer, and User Researcher passionate about the intersection of human experiences and digital interfaces. My focus is on making user experiences pleasant and effective through data-driven design solutions. With extensive experience working across agile teams, I am dedicated to delivering engaging microcopy and improving product design to enhance user engagement. I enjoy leading research efforts and have a strong background in conducting usability testing, A/B tests, and creating standardized content components. I’m always eager to collaborate with interdisciplinary teams to create meaningful and accessible digital products.
Skills
Language
English
Fluent
Italian
Fluent
Spanish; Castilian
Advanced
Work Experience
Product Designer / UX Writer at Soldo
December 31, 2024 - July 15, 2025Designed and iterated solutions across the full design lifecycle, from ideation to execution and analysis. Worked on standardising and creating reusable content components for the Design System, resulting in up to 100% noise reduction and a significantly faster delivery process. Applied GDS design principles, ensuring accessibility, usability, and consistency in line with UK government digital service standards. Conducted A/B testing and usability testing of primary customer journeys. Led research on navigation and information architecture issues, achieving a 30% reduction in customer support tickets. Improved product design to boost engagement, such as a 50% increase in speed of first login rate.
UX/UI Designer and User Researcher at Wongdoody. Powered by Infosys
October 31, 2021 - July 15, 2025Led the end-to-end product design process across 3 project streams for a major client in the energy industry. Worked with an interdisciplinary team of business analysts and developers within a fast-paced, agile environment while managing junior UX designers. Introduced benchmarking and hypothesis-driven testing to establish foundational metrics to track progress. Arranged and conducted workshops for user research purposes. Managed research in behavioral and adapting interfaces for three projects.
Assistant Editor at NS Media Group
March 31, 2020 - July 15, 2025Produced technical articles and project reports related to worldwide infrastructure. Conducted researches, questionnaires, and surveys on national markets using a flexible approach depending on the audience.
Features Writer at Compelo
January 31, 2018 - July 15, 2025Researched, wrote, and edited articles for B2B international publications. Attended events and trade shows to represent the brand and build relationships with key industry players.
Online Journalist at Several Publications
January 31, 2016 - July 15, 2025Worked for nine years across several publications between Italy and UK, covering different sectors such as crime news, politics, social sciences, current affairs, healthcare, and B2B. Researched and investigated news features, published articles, news reports, and conducted video interviews.
Product Designer / UX Writer at Soldo
December 31, 2024 - July 15, 2025Designed and iterated solutions across the full design lifecycle, from ideation to execution and analysis. Worked on standardising and creating reusable content components for the Design System, resulting in up to 100% noise reduction and a significantly faster delivery process. Applied GDS design principles, ensuring accessibility, usability, and consistency in line with UK government digital service standards. Conducted A/B testing and usability testing of primary customer journeys. Led research on issues like navigation and IA, resulting in 30% reduction of tickets in customer support. Improved product design to boost engagement, such as 50% increase in speed of first login rate.
UX/UI Designer and User Researcher at Wongdoody. Powered by Infosys
October 31, 2021 - July 15, 2025Led the end-to-end product design process across 3 project streams for a major client in the energy industry. Worked with an interdisciplinary team of BAs & developers within a fast-paced, agile environment whilst managing junior UX designers. Introduced benchmarking and hypothesis-driven testing to establish foundational metrics to track progress. Arranged and conducted workshops for user research purposes. Managed research in behavioral and adapting interfaces for these 3 projects.
Assistant Editor at NS Media Group
March 31, 2020 - July 15, 2025Produced technical articles and project reports related to world wide infrastructure. Conducted researches, questionnaires and surveys on national markets using a flexible approach depending on the audience.
Features Writer at Compelo
January 31, 2018 - July 15, 2025Researched, wrote and edited articles for B2B international publications. Attended events and trade shows to represent the brand and to build relationships with key industry players.
Online Journalist at Several Publications
January 31, 2016 - July 15, 2025Worked for nine years across several publications between Italy and UK, covering different sectors such as crimes news, politics, social sciences, current affairs, healthcare and B2B. Researched and investigated news features. Published articles, news reports and conducted video interviews.
Product Designer / UX Writer at Soldo
December 31, 2024 - July 15, 2025Designed and iterated solutions across the full design lifecycle, from ideation to execution and analysis. Worked on standardising and creating reusable content components for the Design System, resulting in up to 100% noise reduction and a significantly faster delivery process. Applied GDS design principles, ensuring accessibility, usability, and consistency in line with UK government digital service standards. Conducted A/B testing and usability testing of primary customer journeys. Led research on issues like navigation and IA, resulting in 30% reduction of tickets in customer support. Improved product design to boost engagement, such as 50% increase in speed of first login rate.
UX/UI Designer and User Researcher at Wongdoody. Powered by Infosys
October 31, 2021 - July 15, 2025Led the end-to-end product design process across 3 project streams for a major client in the energy industry. Worked with an interdisciplinary team of BAs & developers within a fast-paced, agile environment whilst managing junior UX designers. Introduced benchmarking and hypothesis-driven testing to establish foundational metrics to track progress. Arranged and conducted workshops for user research purposes. Managed research in behavioral and adapting interfaces for these 3 projects.
Assistant Editor at NS Media Group
March 31, 2020 - July 15, 2025Produced technical articles and project reports related to worldwide infrastructure. Conducted researches, questionnaires and surveys on national markets using a flexible approach depending on the audience.
Features Writer at Compelo
January 31, 2018 - July 15, 2025Researched, wrote and edited articles for B2B international publications. Attended events and trade shows to represent the brand and to build relationships with key industry players.
Online Journalist at Several Publications
January 31, 2016 - July 15, 2025Worked for nine years across several publications between Italy and UK, covering different sectors such as crime news, politics, social sciences, current affairs, healthcare and B2B. Researched and investigated news features. Published articles, news reports and conducted video interviews.
Product Designer / UX Writer at Soldo
December 31, 2024 - July 15, 2025Designed and iterated solutions across the full design lifecycle, from ideation to execution and analysis. Worked on standardising and creating reusable content components for the Design System, resulting in up to 100% noise reduction and significantly faster delivery process. Applied GDS design principles, ensuring accessibility, usability, and consistency according to UK government digital service standards. Conducted A/B testing and usability testing on primary customer journeys. Led research on navigation and information architecture, resulting in a 30% reduction of tickets in customer support. Improved product design to boost engagement, such as a 50% increase in the speed of first login rate.
UX/UI Designer and User Researcher at Wongdoody. Powered by Infosys
October 31, 2021 - July 15, 2025Led the end-to-end product design process across 3 project streams for a major client in the energy industry. Worked with an interdisciplinary team of BAs and developers within a fast-paced, agile environment whilst managing junior UX designers. Introduced benchmarking and hypothesis-driven testing to establish foundational metrics to track progress. Arranged and conducted workshops for user research purposes. Managed research in behavioral and adapting interfaces for these projects.
Assistant Editor at NS Media Group
March 31, 2020 - July 15, 2025Produced technical articles and project reports related to worldwide infrastructure. Conducted researches, questionnaires, and surveys on national markets using a flexible approach depending on the audience.
Features Writer at Compelo
January 31, 2018 - July 15, 2025Researched, wrote, and edited articles for B2B international publications. Attended events and trade shows to represent the brand and build relationships with key industry players.
Online Journalist at Several Publications
January 31, 2016 - July 15, 2025Worked for nine years across several publications between Italy and the UK, covering sectors such as crime news, politics, social sciences, current affairs, healthcare, and B2B. Researched and investigated news features. Published articles, news reports and conducted video interviews.
Senior Product Designer / UX Writer at Soldo Software Ltd
December 1, 2024 - July 15, 2025Designed and iterated solutions across the full design lifecycle, from ideation to execution and analysis. Produced engaging in-product UX microcopy across all Soldo's products and other content for internal communications. Worked on standardising and creating reusable content components for the Design System, resulting in up to 100% noise reduction and a significantly faster delivery process. Conducted A/B tests and usability testing on key customer journeys to inform design decisions. Led research on issues like navigation and IA, resulting in 30% reduction of tickets in customer support. Improved product design to boost engagement, such as 50% increase in speed of first login rate.
UX/ UI Designer and User Researcher at wongdoody powered by infosys
October 1, 2021 - July 15, 2025Led the end-to-end product design process across 3 project streams for a major client in the energy industry. Worked with an interdisciplinary team of BAs & developers within a fast-paced, agile environment whilst managing junior UX designers. Introduced benchmarking and hypothesis-driven testing to establish foundational metrics to track progress. Arranged and conducted workshops for user research purposes. Managed research in behavioral and adapting interfaces for these 3 projects.
Assistant Editor at NS Media Group
March 1, 2020 - July 15, 2025Produced technical articles and Project reports related to worldwide infrastructure. Conducted researches, questionnaires and surveys on national markets using a flexible approach depending on the audience.
Features Writer at Compelo
January 1, 2018 - July 15, 2025Researched, wrote and edited articles for B2B international publications. Attended events and trade shows to represent the brand and build relationships with key industry players.
Online Journalist at Several Publications
January 1, 2016 - July 15, 2025Worked for nine years across several publications between Italy and UK, covering different sectors such as crime news, politics, social sciences, current affairs, healthcare and B2B. Researched and investigated news features. Published articles, news reports and conducted video interviews.
Education
BA Communication Science at University of Salento
September 1, 2006 - July 31, 2010Postgraduate Diploma Course at The London School of Journalism
September 1, 2014 - April 30, 2015BA Communication Science at University of Salento
September 1, 2006 - July 31, 2010Postgraduate Diploma Course at The London School of Journalism
September 1, 2014 - April 30, 2015BA Communication Science at University of Salento
September 1, 2006 - July 31, 2010Postgraduate Diploma Course at The London School of Journalism
September 1, 2014 - April 30, 2015BA Communication Science at University of Salento
September 1, 2006 - July 31, 2010Postgraduate Diploma Course at The London School of Journalism
September 1, 2014 - April 30, 2015Bachelor of Communication Science at Salento University
July 1, 2010 - July 1, 2010Qualifications
UX/UI Design Certification
April 1, 2020 - February 28, 2021UX Content Research & Testing
October 1, 2022 - June 30, 2023Conversation Design for Chatbots
March 1, 2023 - March 31, 2024UX/UI Design Certification
April 1, 2020 - February 28, 2021UX Content Research & Testing
October 1, 2022 - June 30, 2023Conversation Design for Chatbots
March 1, 2023 - March 31, 2024UX/UI Design Certification
April 1, 2020 - February 28, 2021UX Content Research & Testing
October 1, 2022 - June 30, 2023Conversation Design for Chatbots
March 1, 2023 - March 31, 2024UX/UI Design Certification
April 1, 2020 - February 28, 2021UX Content Research & Testing
October 1, 2022 - June 30, 2023Conversation Design for Chatbots
March 1, 2023 - March 31, 2024UX / UI Design Certificate
February 1, 2021 - February 1, 2021Content Research and Testing
June 1, 2023 - June 1, 2023Conversation design for chatbots
March 1, 2024 - March 1, 2024Industry Experience
Energy & Utilities, Government, Financial Services, Media & Entertainment, Professional Services, Software & Internet
Skills
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