Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi! I'm Sanjula, a full-stack marketer with over 10 years of experience driving impactful integrated marketing campaigns that generate revenue and brand growth. I love formulating data-driven strategies, collaborating cross-functionally, and refining plans based on performance insights. I've worked across diverse industries such as CPG, retail, and tech. With 6+ years in people management and mentoring, I take pride in building strong teams and helping them succeed. I’m passionate about creating inclusive, culturally relevant campaigns that truly resonate, and I enjoy leveraging a mix of channels—from paid media to retail media and SEO—to deliver measurable business results.…Hi! I'm Sanjula, a full-stack marketer with over 10 years of experience driving impactful integrated marketing campaigns that generate revenue and brand growth. I love formulating data-driven strategies, collaborating cross-functionally, and refining plans based on performance insights. I've worked across diverse industries such as CPG, retail, and tech. With 6+ years in people management and mentoring, I take pride in building strong teams and helping them succeed. I’m passionate about creating inclusive, culturally relevant campaigns that truly resonate, and I enjoy leveraging a mix of channels—from paid media to retail media and SEO—to deliver measurable business results.

Sanjula Bhaumik

Marketing Strategist, Performance Marketer, Digital Marketer, +2





Hi! I'm Sanjula, a full-stack marketer with over 10 years of experience driving impactful integrated marketing campaigns that generate revenue and brand growth. I love formulating data-driven strategies, collaborating cross-functionally, and refining plans based on performance insights. I've worked across diverse industries such as CPG, retail, and tech. With 6+ years in people management and mentoring, I take pride in building strong teams and helping them succeed. I’m passionate about creating inclusive, culturally relevant campaigns that truly resonate, and I enjoy leveraging a mix of channels—from paid media to retail media and SEO—to deliver measurable business results.…Hi! I'm Sanjula, a full-stack marketer with over 10 years of experience driving impactful integrated marketing campaigns that generate revenue and brand growth. I love formulating data-driven strategies, collaborating cross-functionally, and refining plans based on performance insights. I've worked across diverse industries such as CPG, retail, and tech. With 6+ years in people management and mentoring, I take pride in building strong teams and helping them succeed. I’m passionate about creating inclusive, culturally relevant campaigns that truly resonate, and I enjoy leveraging a mix of channels—from paid media to retail media and SEO—to deliver measurable business results.

Available to hire

Hi! I’m Sanjula, a full-stack marketer with over 10 years of experience driving impactful integrated marketing campaigns that generate revenue and brand growth. I love formulating data-driven strategies, collaborating cross-functionally, and refining plans based on performance insights. I’ve worked across diverse industries such as CPG, retail, and tech.

With 6+ years in people management and mentoring, I take pride in building strong teams and helping them succeed. I’m passionate about creating inclusive, culturally relevant campaigns that truly resonate, and I enjoy leveraging a mix of channels—from paid media to retail media and SEO—to deliver measurable business results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Media Strategy & Performance Consultant at Involved Media, Toronto

July 1, 2024 - Present

Driving full-funnel paid media strategy delivering inclusive, data-driven campaigns that scale performance and engagement. Optimized $500K+ monthly spend, improving ROAS by 15% and reducing CAC. Doubled ROAS for a beverage brand and cut CPL by 45% for a women-led wellness business through refined Google and Meta strategies. Increased bookings by 45% for a local service business via localized, conversion-focused digital campaigns. Applied cross-cultural insights to boost campaign relevance across Canada’s diverse audiences.

Director, Media Strategy & Planning at Involved Media, Toronto

July 1, 2024 - July 15, 2025

Led full-funnel media strategy and execution for multimillion-dollar brand campaigns, integrating upper-funnel awareness with performance marketing to drive measurable business impact. Reduced CPC by 40% implementing hyper local paid search strategies for QSR optimizing for “near me” conversions. Increased search-driven retail sales by 25% integrating Google Shopping, Performance Max, and retailer-specific search campaigns (Amazon, Walmart, Instacart). Negotiated JBPs with top-tier publishers such as Roku, HiveStack, Pinterest securing cost efficiencies and scalable buying frameworks resulting in 15% ROI increase. Developed and implemented advanced brand measurement framework linking brand media investments to revenue via cross-channel attribution, brand lift studies, and real-time analytics. Built Strategy & Digital performance team from ground up to 6 people within 18 months.

Brand Marketing & Performance Lead at HomeStars, Toronto

August 1, 2022 - July 15, 2025

Created and executed a multichannel full-funnel brand awareness + lead generation campaign with $2M investment across Search, YouTube, Display, TV, Radio, PR and brand research in key markets. Led new revenue stream initiation via partnership with Perch. Improved monthly conversions by 150% and reduced CPA by 67% YoY in 8 months. Increased direct homepage traffic by 31% through high reach Radio campaign. Improved blogs SEO score by over 200% in 10 months by implementing best practices and restructuring content. Led a team of 6 including 2 managers and contributed to their personal growth and promotions.

Marketing Manager at The Home Depot, Toronto

November 1, 2021 - July 15, 2025

Grew portfolio revenue by 12% managing $7.5M+ media budget and annual media calendar for various divisions including Lead Division Tier 1 Merchandising Events, Foundation, Credit Services, and Private Brands. Raised $810K for THD Foundation within 2 weeks surpassing goal by 9%. Created $475K O&A investments by introducing sustainable vendor funding. Improved campaign efficiency raising ROAS by 10.5% & SROI by $6+ through optimizations and audience initiatives. Implemented first-party data strategies future-proofing against privacy changes (GA4, CAPI). Overachieved revenue targets by 70% for Black Friday '20 event. Expanded portfolio by $1.5M pitching growth marketing strategy for Private Brands.

Media Strategy & Planning Manager, Kimberly Clark at Mindshare, GroupM, Toronto

June 1, 2020 - July 15, 2025

Increased client investment YoY by 148% through strategic partnership strengthening. Built 2020 media roadmap including strategic pillars, communication strategy, and full funnel tactical plans. Delivered optimized ad campaigns resulting in 63% increase in YoY conversions and 177% jump in CTR using search automation (SA360). Led strategic planning leveraging customer insights, competitive analysis and business analytics. Improved brand ACOS, ROAS and DPVRs through multiple A/B and creative tests.

Marketing Manager at The Walt Disney Company, India

May 1, 2019 - July 15, 2025

Managed regional movie portfolio with P&L responsibility for 4 TV channels. Achieved 15% YoY revenue growth and led communication planning and execution for Star Gold channel using digital, TV, print and PR campaigns. Launched first rural channel in category growing portfolio top line by 10%. Increased brand market share by 22% through viewership target overachievement for flagship channel.

Media Manager, Digital Media at Mindshare, GroupM, India

March 1, 2017 - July 15, 2025

Handled media buying, planning and strategy for Kellogg’s, Dyson, ABG and Hotstar with ~$3M spend. Built two award-winning campaigns for Kellogg’s India (#FeedingDreams and MyCity4Kids.com) generating 2.6 million pledges towards healthy breakfast. Achieved 200% of viewership target for IPL ’16 on Hotstar, establishing it as primary IPL consumption screen for metro youth.

Media Strategy & Performance Consultant at Involved Media

July 1, 2024 - Present

Driving full-funnel paid media strategy delivering inclusive, data-driven campaigns that scale performance and engagement. Optimized $500K+ in monthly spend, improving ROAS by 15% and reducing CAC across diverse sectors. Doubled ROAS for a beverage brand and cut CPL by 45% for a women-led wellness business through refined Google and Meta strategies. Increased bookings by 45% for a local service business via localized, conversion-focused digital campaigns. Applied cross-cultural insights to boost campaign relevance across Canada’s diverse audiences.

Director, Media Strategy & Planning at Involved Media

July 1, 2024 - July 15, 2025

Led full-funnel media strategy and execution for multimillion-dollar brand campaigns, integrating upper-funnel awareness with performance marketing to drive measurable business impact. Reduced CPC by 40% by implementing hyper local paid search strategies for QSR optimizing for “near me” conversions. Increased search-driven retail sales by 25% by integrating Google Shopping, Performance Max, and retailer-specific search campaigns. Negotiated JBPs with top-tier publishers securing cost efficiencies and scalable buying frameworks that increased ROI by 15%. Developed and implemented advanced brand measurement framework linking brand media investments to revenue outcomes through cross-channel attribution, brand lift studies, and real-time performance analytics. Built the Strategy & Digital performance team ground up to 6 people in less than 18 months.

Brand Marketing & Performance Lead at HomeStars

August 31, 2022 - July 15, 2025

Created & executed a multichannel full funnel brand awareness + Lead gen campaign with investment of $2M across Search, YouTube, Display, TV, Radio, PR & brand research in key markets. Kicked off new revenue stream for the organization via a net new partnership with Perch. Improved monthly conversions by 150% and reduced CPA by 67% YoY in 8 months. Increased direct traffic by 31% to homepage through a high reach Radio campaign across P1 markets. Improved Blogs SEO score by 200%+ in 10 months by setting up best practices and restructuring existing blogs. Led a team of 6 (2 managers and 4 specialists), resulting in 2 team promotions.

Marketing Manager at The Home Depot

November 1, 2021 - July 15, 2025

Grew portfolio revenue by 12% managing a $7.5M+ budget for Lead Division merchandising events, foundation, credit services, masterbrand marketing, private brands & workshops. Raised $810K for THD Foundation within 2 weeks (+9% vs goal) adapting marketing plans to COVID-19. Created $475K O&A investments introducing sustainable vendor funding. Enhanced campaign efficiency with 10.5% ROAS improvement & $6+ SROI through cross-category optimizations. Implemented first-party data strategies to future-proof against privacy changes. Overachieved revenue targets by 70% leading THD’s biggest event, Black Friday ’20. Expanded portfolio by $1.5M pitching private brands’ growth marketing strategy to senior leadership.

Media Strategy & Planning Manager at Mindshare, GroupM

June 1, 2020 - July 15, 2025

Increased client investment YoY by 148% by strengthening strategic partnership with Kimberly Clark. Built and executed 2020 media roadmap from strategic pillars to full funnel tactical plans. Delivered ad campaign optimizations resulting in 63% YoY conversion increase and 177% CTR improvement using search automation and auction time bidding. Led long-term strategic and annual plans leveraging consumer insights and business analytics. Improved brand metrics via multiple A/B and creative tests.

Marketing Manager at The Walt Disney Company

May 31, 2019 - July 15, 2025

Category lead managing regional movie portfolio across 4 TV channels with P&L responsibility. Delivered 15% YoY revenue growth and led communication planning for Star Gold channel driving strong growth with campaigns mixing digital, TV, print and PR. Launched rural channel segment capturing new consumer gap growing the portfolio by 10%. Increased brand market share by 22% by exceeding viewership targets.

Media Manager, Digital Media at Mindshare, GroupM

March 1, 2017 - July 15, 2025

Handled media buying, planning and strategy for clients such as Kellogg’s, Dyson, ABG & Hotstar with ~$3M spend. Built 2 award-winning campaigns for Kellogg’s India creating strong engagement (#FeedingDreams, #MyCity4Kids). Achieved 200% of viewership target for IPL 2016 on Hotstar establishing it as primary screen for metro youth.