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I am Shaw Bai, a passionate and skilled digital marketing professional with a strong background in multimedia communication. I thrive on creating effective marketing strategies and engaging digital content that enhance brand visibility and foster meaningful community engagement. Currently, I am a Community Engagement Manager with experience spearheading research for funding, establishing corporate partnerships, and executing corporate engagement strategies. I hold a Master of Science in Digital Communication and Media/Multimedia from the University of Illinois Urbana-Champaign and a Bachelor of Arts in English (International Trade) from the University of Shanghai for Science and Technology. I am fluent in English and Mandarin and bring strong skills in data analysis, social media, Amazon Advertising, influencer marketing, and content creation to contribute to impactful marketing campaigns and community initiatives.…I am Shaw Bai, a passionate and skilled digital marketing professional with a strong background in multimedia communication. I thrive on creating effective marketing strategies and engaging digital content that enhance brand visibility and foster meaningful community engagement. Currently, I am a Community Engagement Manager with experience spearheading research for funding, establishing corporate partnerships, and executing corporate engagement strategies. I hold a Master of Science in Digital Communication and Media/Multimedia from the University of Illinois Urbana-Champaign and a Bachelor of Arts in English (International Trade) from the University of Shanghai for Science and Technology. I am fluent in English and Mandarin and bring strong skills in data analysis, social media, Amazon Advertising, influencer marketing, and content creation to contribute to impactful marketing campaigns and community initiatives.

Shaw Bai

Digital Marketer, Marketing Strategist, Content Creator, +4

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I am Shaw Bai, a passionate and skilled digital marketing professional with a strong background in multimedia communication. I thrive on creating effective marketing strategies and engaging digital content that enhance brand visibility and foster meaningful community engagement. Currently, I am a Community Engagement Manager with experience spearheading research for funding, establishing corporate partnerships, and executing corporate engagement strategies. I hold a Master of Science in Digital Communication and Media/Multimedia from the University of Illinois Urbana-Champaign and a Bachelor of Arts in English (International Trade) from the University of Shanghai for Science and Technology. I am fluent in English and Mandarin and bring strong skills in data analysis, social media, Amazon Advertising, influencer marketing, and content creation to contribute to impactful marketing campaigns and community initiatives.…I am Shaw Bai, a passionate and skilled digital marketing professional with a strong background in multimedia communication. I thrive on creating effective marketing strategies and engaging digital content that enhance brand visibility and foster meaningful community engagement. Currently, I am a Community Engagement Manager with experience spearheading research for funding, establishing corporate partnerships, and executing corporate engagement strategies. I hold a Master of Science in Digital Communication and Media/Multimedia from the University of Illinois Urbana-Champaign and a Bachelor of Arts in English (International Trade) from the University of Shanghai for Science and Technology. I am fluent in English and Mandarin and bring strong skills in data analysis, social media, Amazon Advertising, influencer marketing, and content creation to contribute to impactful marketing campaigns and community initiatives.

Available to hire

I am Shaw Bai, a passionate and skilled digital marketing professional with a strong background in multimedia communication. I thrive on creating effective marketing strategies and engaging digital content that enhance brand visibility and foster meaningful community engagement. Currently, I am a Community Engagement Manager with experience spearheading research for funding, establishing corporate partnerships, and executing corporate engagement strategies.

I hold a Master of Science in Digital Communication and Media/Multimedia from the University of Illinois Urbana-Champaign and a Bachelor of Arts in English (International Trade) from the University of Shanghai for Science and Technology. I am fluent in English and Mandarin and bring strong skills in data analysis, social media, Amazon Advertising, influencer marketing, and content creation to contribute to impactful marketing campaigns and community initiatives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Advertising Illustration

Beginner

Language

English

Fluent

Work Experience

Community Engagement at Asian Community Development Center

January 1, 2025 - Present

Spearheaded research initiatives to identify and secure funding opportunities, successfully contributing to a $50,000 grant acquisition for community development programs. Established and nurtured strategic partnerships with over 10 corporate stakeholders, fostering long-term collaborations that expanded organizational outreach and impact. Led cross-functional efforts to design and implement corporate engagement strategies, enhancing brand visibility and community support for nonprofit initiatives.

Marketing Intern at Caudalie (Shanghai) Cosmetics Co, Ltd.

May 31, 2023 - July 15, 2025

Managed order fulfillment and provided shipment data analysis for product listings on Sephora’s website. Adapted and optimized over 50 product descriptions for international audiences, enhancing brand positioning and market appeal. Developed and executed digital marketing strategies on Instagram and Facebook, effectively increasing online engagement. Organized and operated the Shanghai International Coffee Festival booth, increasing visitor traffic by 25%.

Marketing Intern at Yi Qi Yun Appreciation Shipping Company

November 30, 2022 - July 15, 2025

Led investment promotion and price comparisons for the China International Import Expo (CIIE), identifying business opportunities. Delivered bilingual presentations to enhance product exposure and attract clients. Managed online community content and product introductions, leveraging digital marketing to build customer relationships and enhance brand engagement.

Community Engagement Manager at Asian Community Development Center

January 1, 2025 - Present

Spearheaded research initiatives to identify and secure funding opportunities, successfully contributing to a $50,000 grant acquisition for community development programs. Established and nurtured strategic partnerships with 10+ corporate stakeholders, fostering long-term collaborations that expanded organizational outreach and impact. Led cross-functional efforts to design and implement corporate engagement strategies, enhancing brand visibility and community support for nonprofit initiatives.

Marketing Intern at Caudalie (Shanghai) Cosmetics Co, Ltd.

November 30, 2022 - July 20, 2025

Marketing Intern at Yi Qi Yun Appreciation Shipping Company

May 31, 2023 - July 20, 2025

Adapted and optimized 50+ product descriptions for international audiences, enhancing brand positioning and market appeal. Developed and executed digital marketing strategies on Instagram and Facebook, effectively increasing online engagement. Organized and operated the Shanghai International Coffee Festival booth, increasing visitor traffic by 25%.

Community Engagement Manager at Asian Community Development Center

January 1, 2025 - Present

Spearheaded research initiatives to identify and secure funding opportunities, successfully contributing to a $50,000 grant acquisition for community development programs. Established and nurtured strategic partnerships with over 50 corporate stakeholders, fostering long-term collaborations that expanded organizational outreach and impact. Led cross-functional efforts to design and implement corporate engagement strategies, enhancing brand visibility and community support for nonprofit initiatives, including promoting on platforms like Instagram, Pinterest, Facebook, and Twitter.

Marketing Intern at Caudalie (Shanghai) Cosmetics Co, Ltd.

May 1, 2023 - August 19, 2025

Adapted and optimized over 50 product descriptions for international audiences, enhancing brand positioning and market appeal. Developed and executed digital marketing strategies on Instagram and Facebook, effectively increasing online engagement. Organized and operated the Shanghai International Coffee Festival booth, increasing visitor traffic by 25%. Managed order fulfillment and provided shipment data analysis for product listings on Sephora’s website.

Marketing Intern at Yi Qi Yun Appreciation Shipping Company

November 1, 2022 - August 19, 2025