Available to hire
I am a marketing strategist with over 18 years of experience making brands unforgettable. I specialize in helping companies cut through noise three times faster using bold messaging, human-first storytelling, and campaigns that drive action. Whether it’s B2B, DTC, or something entirely new, I excel in turning big ideas into measurable results.
My proven success comes from working with innovative products and global teams, particularly in fast-paced, tech-driven environments. I have led communication strategies across Southeast Europe, aligning local, regional, and global teams to support business goals and regional positioning.
Experience Level
Language
English
Fluent
Bulgarian
Fluent
Russian
Intermediate
Work Experience
Marketing & Messaging Strategist | Copywriter for B2B & Tech
January 1, 2021 - PresentHelp B2B and tech companies turn complex ideas into clear, high-converting messaging. Write content that supports product launches, brand positioning, and business growth across web, email, video, and social. Advise on tone, structure, and content strategy to improve performance and retention. Work with clients in fintech, AI, SaaS, and healthcare to build trust and drive results.
Communications & Government Affairs | Bulgaria & SEE at GSK
December 31, 2020 - July 15, 2025Led communications strategy and operations across Southeast Europe, aligning local, regional, and global teams. Drove internal and external messaging to support business goals and regional positioning.
Managerial Roles, Communications & Government Affairs at GSK
December 31, 2017 - July 15, 2025Developed communications strategies across product, CSR, and corporate topics. Managed media relations, crisis communications, and internal engagement. Led a global task force under the SVP of Communications.
PR Expert at Janev & Janev PR Agency
December 31, 2017 - July 15, 2025Managed communications for clients in banking, telecom, and the public sector, including EU-funded projects. Led digital initiatives such as website development, SEO, and social media strategy.
Marketing & Messaging Strategist | Copywriter for B2B & Tech
January 1, 2021 - PresentHelp B2B and tech companies turn complex ideas into clear, high-converting messaging. Write content supporting product launches, brand positioning, and business growth across web, email, video, and social. Advise on tone, structure, and content strategy to improve performance and retention. Work with clients in fintech, AI, SaaS, and healthcare to build trust and drive results.
Communications & Government Affairs Manager at GSK – Communications & Government Affairs | Bulgaria & SEE
December 31, 2020 - July 21, 2025Led communications strategy and operations across Southeast Europe, aligning local, regional, and global teams. Drove internal and external messaging to support business goals and regional positioning.
Managerial Roles, Communications & Government Affairs at GSK – Communications & Government Affairs
December 31, 2017 - July 21, 2025Developed communications strategies across product, CSR, and corporate topics. Managed media relations, crisis communications, and internal engagement. Led a global task force under the SVP of Communications.
PR Expert at Janev & Janev PR Agency
December 31, 2017 - July 21, 2025Managed communications for clients in banking, telecom, and the public sector, including EU-funded projects. Led digital initiatives such as website development, SEO, and social media strategy.
Marketing & Messaging Strategist | Copywriter for B2B & Tech
January 1, 2021 - PresentHelp B2B and tech companies turn complex ideas into clear, high-converting messaging. Write content supporting product launches, brand positioning, and business growth across web, email, video, and social media. Advise on tone, structure, and content strategy to improve performance and retention. Work with clients in fintech, AI, SaaS, and healthcare to build trust and drive results. Led communications strategy and operations across Southeast Europe, aligning local, regional, and global teams. Drove internal and external messaging to support business goals and regional positioning.
Managerial Roles, Communications & Government Affairs at GSK – Communications & Government Affairs
January 1, 2020 - August 13, 2025Developed communications strategies across product, CSR, and corporate topics. Managed media relations, crisis communications, and internal engagement. Led a global task force under the SVP of Communications.
Communications Manager at GSK – Communications & Government Affairs | Bulgaria & SEE
January 1, 2020 - August 13, 2025Developed communications strategies across product, CSR, and corporate topics. Managed media relations, crisis communications, and internal engagement. Led global communication initiatives in Southeast Europe region.
Communications Manager at PR Expert, Janev & Janev PR Agency
January 1, 2017 - August 13, 2025Managed communications for clients in banking, telecom, and public sector, including EU-funded projects. Led digital initiatives such as website development, SEO, and social media strategy.
Education
Qualifications
Industry Experience
Financial Services, Software & Internet, Healthcare, Life Sciences, Telecommunications, Government
Experience Level
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