Guayi Fernández

Available to hire

I'm a designer from... Give an introduction about yourself, who are you, what are your most important skills and what differentiates you from other designers.

About

I’m a designer from…

Give an introduction about yourself, who are you, what are your most important skills and what differentiates you from other designers. This is the first thing clients will see. They are often interested in sector experience and knowledge, so please mention it.


Employment and project experience

Senior Designer Apple Inc.
January 2017 - March 2017

UX Designer Airbnb Inc.
January 2019 - March 2019

  • 26 years' experience
  • Joined July 2025

Industry experience

  • Government
  • Non-Profit Organization
  • Media & Entertainment
  • Consumer Goods
  • Professional Services
  • Healthcare

Work experience· 7 roles

Sr Art Director/Producer/Creative Director · Elevation - Washington, D.C.Dec 2020 – Jul 2025 · 4 yrs 8 mos

Created concepts, designed branding, advertising, direct marketing strategy, and production for clients such as US Border Patrol, ALA DC, Preakness, La Onda Verde (NRDC), Bloomberg, Ad Council, Canon, VA Lottery, LiUNA, Toyota, Poison Control, Telemundo, WHTI, FDCI, CMS (ACA/“Obamacare”), Penske, Alzheimer Association.

Owner/Sr Art Director/Creative Director · 3 Heads Creative - Washington, D.C.Jan 2020 – Present · 6 yrs 11 mos

Created concepts, designed branding, advertising, campaigns, websites, social media, final reports, info graphics, and illustrations for clients such as DCPL, Sustainable DC, ONSE, Office of Racial Equity, CJCC, Uptown Mainstreet.

Sr Art Director · Tasty Concepts - Washington, D.C.Dec 2005 – Jul 2025 · 19 yrs 8 mos

Managed all aspects of design and created branding, art design, pre-print, media selection, content, and photography for clients such as José Andres, Jaleo, Zaytinya, Oyamel, Fogo de Chao.

Graphic Designer/House Manager · Gala Theater - Washington, D.C.Dec 2004 – Jul 2025 · 20 yrs 8 mos
Sr. Graphic Designer/Writer · La Nacion USA Newspaper - Washington, D.C.Dec 2004 – Jul 2025 · 20 yrs 8 mos
Sr Art Director · Ghersy Bates Advertising - Caracas, VenezuelaDec 2001 – Jul 2025 · 23 yrs 8 mos
Sr Art Director · Fisher Grey Advertising – Caracas, VenezuelaDec 1999 – Jul 2025 · 25 yrs 8 mos

Education

BA of Arts · Newman Institute (IDD), Caracas - Venezuela1990 – 1994
Master · BW Photograph, Newman Institute - Caracas, Venezuela1995
Master · Film - Campus Universitario Europeo Madrid - Spain2012 – 2013

Certifications and awards· 5

ANDA Awards2005 – 2020
Local and Regional Addy Awards2005 – 2020
Advertising Age Hispanic Creative Advertising2005 – 2020
Davey Awards2005 – 2020

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