Miu Ping YEE

Spearheaded over 15 service design initiatives across APAC and global markets, improving customer satisfaction with digital propositions. Conducted 40+ B2B customer interviews in six months uncovering over 200 key customer pain points and actionable opportunities. Facilitated discovery workshops synthesising insights from C-level users and customer data to co-create innovative service concepts. Collaborated with product owners, product managers, and data scientists to prioritise customer insights and ensure alignment and scaling of product strategies. Explored AI capabilities to enhance customer experience insights, reducing research time by 10%. Key achievements include designing experience design leading to a $100M partnership deal and launching CX training programs to upskill over 50 internal stakeholders.

Spearheaded 15+ service design initiatives across APAC and global markets, improving customer satisfaction with digital propositions. Conducted over 40 B2B customer interviews across 7 projects within 6 months, uncovering 200+ key customer pain points and actionable opportunities. Facilitated discovery workshops involving C-level users and customer data to co-create innovative service concepts. Collaborated with POs, PMs, and data scientists to prioritise customer insights and align product strategies with user needs. Explored AI capabilities to enhance CX insights, saving 10% research time. Key achievements include designing high-stakes experience design for a partner pitch that secured a $100M partnership deal and launching CX training programs for over 50 internal stakeholders.

Developed customer-first UX strategies across multiple verticals including luxury, transportation, healthcare, and gaming. Unified strategic direction across experience design, data science, and development teams. Led market and trend research to inform future-state experience designs. Key projects included leading a Web3 and future experience study for a luxury brand ecosystem and redesigning a transport app UX to drive new customer experience concepts. Applied design thinking to restructure client internal workflows and facilitated workshops to drive organizational change.