Available to hire
Hi, I’m Miu Ping YEE, a multidisciplinary Research & Design Strategist with over 8 years of international experience. I’ve worked extensively in consulting, financial services, and digital agencies, specialising in human-centred research, service design, and digital strategy. I excel at leading mixed-method research, co-creation workshops, and service blueprinting to deliver data-informed and actionable design solutions that drive measurable business outcomes.
I enjoy collaborating with cross-functional teams to align strategic business objectives with seamless customer journeys and streamlined service delivery. Having worked across diverse sectors like banking, luxury, healthcare, and gaming, I am passionate about using systems thinking and design thinking methodologies to solve complex business challenges and create innovative experiences.
Skills
Experience Level
Expert
Expert
Language
Chinese
Fluent
English
Advanced
Dutch
Beginner
Work Experience
Manager, Digital and Customer Proposition at HSBC
July 31, 2025 - July 15, 2025Spearheaded 15+ service design initiatives across APAC and global markets, improving customer satisfaction with digital propositions. Conducted over 40 B2B customer interviews across 7 projects within 6 months, uncovering 200+ key customer pain points and actionable opportunities. Facilitated discovery workshops involving C-level users and customer data to co-create innovative service concepts. Collaborated with POs, PMs, and data scientists to prioritise customer insights and align product strategies with user needs. Explored AI capabilities to enhance CX insights, saving 10% research time. Key achievements include designing high-stakes experience design for a partner pitch that secured a $100M partnership deal and launching CX training programs for over 50 internal stakeholders.
Senior User Experience Designer at Appnovation
April 30, 2023 - July 15, 2025Developed customer-first strategies and design approaches across various verticals including luxury, transportation, healthcare, and gaming. Unified strategic direction across experience design, data science, and development teams. Conducted market and trend research to inform future-state experience designs. Led significant projects including a Web3 and future experience study for a luxury brand ecosystem and a UX redesign for a transport app. Applied design thinking to restructure internal business workflows and facilitated workshops to promote change.
Senior User Experience Researcher (Contractor) at Oliver James
March 31, 2022 - July 15, 2025Seconded to Banking and Fintech sector, conducted usability tests and competitive analysis for HSBC’s Global Public Website team. Delivered actionable insights for improving high-traffic customer journeys and iterative design recommendations that enhanced conversion rates in the Wealth & Personal Banking division.
Design Consultant (Contractor) at Capgemini
September 30, 2021 - July 15, 2025Seconded to Banking and Fintech sector, organized design thinking workshops and created service blueprints for a local bank aligning 90% of stakeholders on business objectives. Partnered with PMs and engineers to deliver validated prototypes, reducing redesign cycles by 25%.
UX/UI Designer (Contractor) at Prudential Hong Kong
August 31, 2020 - July 15, 2025Developed interfaces and user journeys aligned with digital transformation goals.
UX/UI Designer (Contractor) at Meyer Corporation
April 30, 2020 - July 15, 2025Revamped the global e-commerce website by developing a comprehensive design system including wireframes and interactive prototypes, implemented in over 4 countries. Conducted extensive user research and implemented A/B testing protocols to enhance product usability.
UX Designer, UX Researcher at Freelancer
December 31, 2019 - July 15, 2025Worked mainly on projects focused on the Asian market, facilitated Google Design Sprint workshops for Citibank and MasterCard on customer payment research, and conducted deep UX research on dating applications in Mainland China.
Visual Designer at Match2One AB
November 30, 2018 - July 15, 2025Supported product feature development during internship in Stockholm, Sweden.
Designer at Open Creative Limited
June 30, 2018 - July 15, 2025Created over 20 digital marketing campaigns for clients including Disney, Chimelong Group, and HK Tourism Board.
Manager, Digital and Customer Proposition at HSBC
July 31, 2025 - July 15, 2025Spearheaded over 15 service design initiatives across APAC and global markets, improving customer satisfaction with digital propositions. Conducted 40+ B2B customer interviews in six months uncovering over 200 key customer pain points and actionable opportunities. Facilitated discovery workshops synthesising insights from C-level users and customer data to co-create innovative service concepts. Collaborated with product owners, product managers, and data scientists to prioritise customer insights and ensure alignment and scaling of product strategies. Explored AI capabilities to enhance customer experience insights, reducing research time by 10%. Key achievements include designing experience design leading to a $100M partnership deal and launching CX training programs to upskill over 50 internal stakeholders.
Senior User Experience Designer at Appnovation
April 30, 2023 - July 15, 2025Developed customer-first UX strategies across multiple verticals including luxury, transportation, healthcare, and gaming. Unified strategic direction across experience design, data science, and development teams. Led market and trend research to inform future-state experience designs. Key projects included leading a Web3 and future experience study for a luxury brand ecosystem and redesigning a transport app UX to drive new customer experience concepts. Applied design thinking to restructure client internal workflows and facilitated workshops to drive organizational change.
Senior User Experience Researcher (Contractor) at Oliver James
March 31, 2022 - July 15, 2025Worked in the banking and fintech domain conducting usability tests and competitive analyses for HSBC's Global Public Website team. Delivered actionable insights to improve two high-traffic customer journeys and provided iterative design recommendations resulting in improved conversion rates in the Wealth & Personal Banking division.
Design Consultant (Contractor) at Capgemini
September 30, 2021 - July 15, 2025Led design thinking workshops and created service blueprints for a local bank aligning 90% of stakeholders on business objectives and content delivery. Partnered with product managers and engineers to deliver validated prototypes, reducing redesign cycles by 25%.
UX/UI Designer (Contractor) at Prudential Hong Kong
August 31, 2020 - July 15, 2025Developed interfaces and user journeys aligned with digital transformation goals.
UX/UI Designer (Contractor) at Meyer Corporation
April 30, 2020 - July 15, 2025Participated in revamping Meyer’s global e-commerce website by developing a comprehensive design system, detailed wireframes, and interactive prototypes launched in multiple countries. Conducted extensive user research and implemented A/B testing to improve product usability.
UX Designer, UX Researcher at Freelancer
December 31, 2019 - July 15, 2025Executed multiple projects focused on the Asian market including facilitating Google Design Sprint workshops for Citibank and MasterCard on customer payment research, and conducting deep UX research for dating applications in Mainland China.
Visual Designer at Match2One AB
November 30, 2018 - July 15, 2025Internship role supporting product feature development during a working holiday in Sweden.
Designer at Open Creative Limited
June 30, 2018 - July 15, 2025Created over 20 digital marketing campaigns for clients including Disney, Chimelong Group, and Hong Kong Tourism Board.
Education
Master of Design at The Hong Kong Polytechnic University
January 1, 2017 - December 31, 2018BA (Hons) at The Hong Kong Polytechnic University
January 1, 2011 - December 31, 2014Master of Design at The Hong Kong Polytechnic University
January 1, 2017 - December 31, 2018Bachelor of Arts (Hons) at The Hong Kong Polytechnic University
January 1, 2011 - December 31, 2015Qualifications
Consumer Psychology
October 1, 2024 - October 31, 2024Certified Hypnotherapist (CH), National Guild of Hypnotists (NGH)
September 1, 2024 - September 30, 2024Chartered Corporate Coach, Cambridge International College
April 1, 2024 - April 30, 2024Certified NLP Coach, International NLP Coach Association
March 1, 2024 - March 31, 2024Certificate in Virtual Reality Application Design and Development, Feva Works IT Education Centre
January 1, 2024 - January 31, 2024LEGO® SERIOUS PLAY® Certified Coach, MASTERmine Academy
September 1, 2023 - September 30, 2023Professional Scrum Master™ I (PSM I), Scrum.org
March 1, 2023 - March 31, 2023Google Data Analytics
July 1, 2021 - July 31, 2021Understanding Research Methods, University of London
May 1, 2021 - May 31, 2021Consumer Psychology
October 1, 2024 - October 31, 2024Certified Hypnotherapist (CH)
September 1, 2024 - September 30, 2024Chartered Corporate Coach
April 1, 2024 - April 30, 2024Certified NLP Coach
March 1, 2024 - March 31, 2024Certificate in Virtual Reality Application Design and Development
January 1, 2024 - January 31, 2024LEGO® SERIOUS PLAY® Certified Coach
September 1, 2023 - September 30, 2023Professional Scrum Master™ I (PSM I)
March 1, 2023 - March 31, 2023Google Data Analytics
July 1, 2021 - July 31, 2021Understanding Research Methods
May 1, 2021 - May 31, 2021Industry Experience
Financial Services, Gaming, Healthcare, Transportation & Logistics, Professional Services, Consumer Goods, Real Estate & Construction
Skills
Experience Level
Expert
Expert
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