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I am a strategic and hands-on Digital Marketing Leader with over 7 years of experience driving revenue growth, lead generation, and brand visibility across healthcare, capital equipment, and B2B/B2C sectors. I enjoy leading integrated marketing campaigns across Canada and collaborating with cross-functional teams to align marketing strategy with sales objectives and deliver measurable ROI. I have a passion for optimizing digital channels including SEO, SEM, paid ads, and social media. I am skilled with marketing automation tools like HubSpot and experienced in managing events, webinars, and trade shows. I thrive on analyzing data to improve campaign effectiveness and contributing to business growth.…I am a strategic and hands-on Digital Marketing Leader with over 7 years of experience driving revenue growth, lead generation, and brand visibility across healthcare, capital equipment, and B2B/B2C sectors. I enjoy leading integrated marketing campaigns across Canada and collaborating with cross-functional teams to align marketing strategy with sales objectives and deliver measurable ROI. I have a passion for optimizing digital channels including SEO, SEM, paid ads, and social media. I am skilled with marketing automation tools like HubSpot and experienced in managing events, webinars, and trade shows. I thrive on analyzing data to improve campaign effectiveness and contributing to business growth.

NELSON HU

Digital Marketer, Marketing Strategist, Marketing Automation Specialist, +2

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I am a strategic and hands-on Digital Marketing Leader with over 7 years of experience driving revenue growth, lead generation, and brand visibility across healthcare, capital equipment, and B2B/B2C sectors. I enjoy leading integrated marketing campaigns across Canada and collaborating with cross-functional teams to align marketing strategy with sales objectives and deliver measurable ROI. I have a passion for optimizing digital channels including SEO, SEM, paid ads, and social media. I am skilled with marketing automation tools like HubSpot and experienced in managing events, webinars, and trade shows. I thrive on analyzing data to improve campaign effectiveness and contributing to business growth.…I am a strategic and hands-on Digital Marketing Leader with over 7 years of experience driving revenue growth, lead generation, and brand visibility across healthcare, capital equipment, and B2B/B2C sectors. I enjoy leading integrated marketing campaigns across Canada and collaborating with cross-functional teams to align marketing strategy with sales objectives and deliver measurable ROI. I have a passion for optimizing digital channels including SEO, SEM, paid ads, and social media. I am skilled with marketing automation tools like HubSpot and experienced in managing events, webinars, and trade shows. I thrive on analyzing data to improve campaign effectiveness and contributing to business growth.

Available to hire

I am a strategic and hands-on Digital Marketing Leader with over 7 years of experience driving revenue growth, lead generation, and brand visibility across healthcare, capital equipment, and B2B/B2C sectors. I enjoy leading integrated marketing campaigns across Canada and collaborating with cross-functional teams to align marketing strategy with sales objectives and deliver measurable ROI.

I have a passion for optimizing digital channels including SEO, SEM, paid ads, and social media. I am skilled with marketing automation tools like HubSpot and experienced in managing events, webinars, and trade shows. I thrive on analyzing data to improve campaign effectiveness and contributing to business growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Digital Marketing Manager at Dentsply Sirona

June 1, 2025 - July 15, 2025

Owned and executed multi-channel marketing campaigns across Canada to support sales and product adoption for capital dental equipment, contributing to a 25% year-over-year increase in qualified leads. Collaborated cross-functionally with sales, product, and clinical teams to launch integrated campaigns that drove a 40% boost in brand engagement and a 15% increase in product demo requests. Led SEO/SEM initiatives, paid advertising, email marketing, and social media, resulting in a 35% increase in website traffic and a 20% decrease in cost per acquisition. Managed internal budgets and external vendor relationships to ensure on-time and on-budget delivery of marketing initiatives. Analyzed performance metrics weekly to adjust strategies and maximize ROI, improving overall campaign effectiveness by 30%.

Marketing Manager at Coloplast Canada

January 1, 2022 - July 15, 2025

Developed national marketing strategies driving a 200% increase in online visibility, 100% increase in lead generation, and 20% revenue growth. Led a lean marketing team and managed digital vendors to execute campaigns across B2B healthcare markets. Oversaw planning and execution of healthcare trade shows, webinars, and product education events. Directed HubSpot-based marketing automation and analytics for campaign optimization. Ensured consistent branding across digital platforms and print materials. Managed corporate social media presence and coordinated Facebook campaigns that improved audience engagement and awareness. Collaborated with global and local marketing teams on content strategy, SEO/SEM, and digital advertising. Drove web content development, email marketing, and platform enhancements aligned with clinical messaging.

Online Media Specialist at Coloplast Canada

November 1, 2019 - July 15, 2025

Developed national marketing strategies enhancing online visibility, doubling lead generation and contributing to revenue growth. Led a small marketing team and managed digital vendors to execute B2B healthcare campaigns. Planned and executed healthcare trade shows, webinars, and product education events. Managed HubSpot-driven marketing automation and analytics to optimize campaign results. Ensured brand consistency across digital and print platforms. Managed social media presence including Facebook campaigns to increase audience engagement. Collaborated on content strategy, SEO/SEM, and digital advertising with global and local teams.