Available to hire
Hi, I’m Molly! With over six years of experience in marketing, client management, and go-to-market strategy, I love helping companies put their customers at the center of everything they do. I specialize in creating memorable touchpoints through products and experiences that truly resonate with audiences.
I enjoy leveraging my skills in design strategy, consumer experience, and digital marketing to deliver high-value campaigns and programs. Whether working independently or collaborating with cross-functional teams, my goal is always to bring thoughtful, human-centered solutions that drive impact and growth.
Experience Level
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Marketing Consultant at Self, Freelance
October 1, 2022 - PresentIn my consulting work, I leverage my knowledge of design strategy, consumer experience, and marketing strategy to create effective, high-value campaigns and programs for clients. Over the last two years, I delivered on Paid and Organic Social Media initiatives for SaaS clients, audience segmentation for a Consumer Electronics group, and various content marketing, campaign management, and engagement strategy contracts via platforms such as UpWork.
Experience Design Strategist II at Author by Humana (now Humana)
October 1, 2022 - July 15, 2025Responsible for creating high-value member experiences and touchpoints with cross-functional teams, leveraging human centered-design methodologies to test existing and new products and programs. Established project management strategies to ensure alignment across initiatives, developed MVP plans to determine product readiness for launch, and developed strategies to transform in-person experiences to digital. Managed vendors, budgets, and interns.
Sr Account Manager at EMI Strategic Marketing
July 1, 2020 - July 15, 2025Core responsibilities included client management and liaison, developing and executing Twitter paid and organic Ad strategy, managing multiple quarterly campaign budgets, daily optimization of ads based on KPIs, pitching recommendations for new ad campaigns and strategic pivots, developing creative briefs to deliver to internal teams, communicating with LinkedIn strategy team to ensure alignment on deliverables, and executing monthly reports on campaign performance for clients.
Marketing Coordinator at Genscape (WoodMacKenzie)
January 1, 2020 - July 15, 2025Served as a multi-channel marketing coordinator on a team managing six arms of business and 85+ SaaS products. Key projects included brand identity development and discovery workshops to launch a new website, bringing multiple SaaS products to market, introducing drip campaigns, creating clear customer segmentation for multiple lines of business, developing and releasing brand standards for company use, and creating client and lead-facing content for multi-channel distribution.
Education
Bachelor of Arts at Miami University
January 1, 2013 - December 31, 2017Qualifications
Industry Experience
Software & Internet, Consumer Goods, Professional Services, Media & Entertainment, Healthcare
Experience Level
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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