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Hi! I'm Lorena Prada, an Art Director and Graphic Designer with over 15 years of experience leading bold, strategic design across hospitality, tech, and consumer brands. I love blending hands-on artistry with big-picture thinking to build brands that truly connect and inspire. Bilingual in English and Spanish, I'm always ready for the next creative challenge. My passion lies in maintaining brand integrity and delivering high-quality designs that engage and inspire. I thrive working collaboratively with teams and clients to bring creative visions to life across digital platforms, print, and experiential branding. Let’s create something amazing together!…Hi! I'm Lorena Prada, an Art Director and Graphic Designer with over 15 years of experience leading bold, strategic design across hospitality, tech, and consumer brands. I love blending hands-on artistry with big-picture thinking to build brands that truly connect and inspire. Bilingual in English and Spanish, I'm always ready for the next creative challenge. My passion lies in maintaining brand integrity and delivering high-quality designs that engage and inspire. I thrive working collaboratively with teams and clients to bring creative visions to life across digital platforms, print, and experiential branding. Let’s create something amazing together!

Lorena Prada

Art Director, Graphic Designer, Creative Director, +2

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Hi! I'm Lorena Prada, an Art Director and Graphic Designer with over 15 years of experience leading bold, strategic design across hospitality, tech, and consumer brands. I love blending hands-on artistry with big-picture thinking to build brands that truly connect and inspire. Bilingual in English and Spanish, I'm always ready for the next creative challenge. My passion lies in maintaining brand integrity and delivering high-quality designs that engage and inspire. I thrive working collaboratively with teams and clients to bring creative visions to life across digital platforms, print, and experiential branding. Let’s create something amazing together!…Hi! I'm Lorena Prada, an Art Director and Graphic Designer with over 15 years of experience leading bold, strategic design across hospitality, tech, and consumer brands. I love blending hands-on artistry with big-picture thinking to build brands that truly connect and inspire. Bilingual in English and Spanish, I'm always ready for the next creative challenge. My passion lies in maintaining brand integrity and delivering high-quality designs that engage and inspire. I thrive working collaboratively with teams and clients to bring creative visions to life across digital platforms, print, and experiential branding. Let’s create something amazing together!

Available to hire

Hi! I’m Lorena Prada, an Art Director and Graphic Designer with over 15 years of experience leading bold, strategic design across hospitality, tech, and consumer brands. I love blending hands-on artistry with big-picture thinking to build brands that truly connect and inspire. Bilingual in English and Spanish, I’m always ready for the next creative challenge.

My passion lies in maintaining brand integrity and delivering high-quality designs that engage and inspire. I thrive working collaboratively with teams and clients to bring creative visions to life across digital platforms, print, and experiential branding. Let’s create something amazing together!

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Creative Lead at José Andrés Group

October 1, 2023 - Present

Implemented creative vision and campaign strategy for over 30 restaurants across multiple major US cities. Maintained brand consistency and elevated aesthetic across all consumer touchpoints. Led creative production for marketing campaigns, digital platforms, print, and in-store with a brand-centric, digital-first approach. Collaborated with vendors, agencies, freelancers, e-commerce, and senior leadership to ensure a cohesive and impactful brand presence. Increased productivity by implementing MustHaveMenus and Emma email templates. Contributed to events and activations through branding and collateral creation.

Art Director and Graphic Designer at Freelance

May 1, 2020 - Present

Provided design services to diverse clients locally, nationally, and internationally. Worked on marketing campaigns, consumer product design, digital and web design, and brand development from scratch. Clients included Strategic Education, Capella University, Peloton, and others. Leveraged strong design skills and client communication to deliver functional and visually pleasing designs. Developed a versatile skill set through exposure to diverse industries and consistently met quality, time, and budget targets.

Senior Art Director at Ketchum

April 30, 2020 - July 15, 2025

Created engaging content across various media to connect target audiences and upheld client brand standards. Fostered cross-functional teamwork and coordinated with multiple offices for unified results. Managed multiple projects and deadlines simultaneously, showcasing adaptability and creativity across media channels to fulfill client objectives through effective design solutions.

Bilingual Senior Graphic Designer at Nestlé USA - Marks - SGS Co

April 30, 2019 - July 15, 2025

Delivered creative and adaptive concepts across multiple Nestlé brands. Contributed design expertise during brainstorming and helped shape creative territories. Collaborated with cross-functional teams to align design with brand standards and messaging. Utilized bilingual skills to engage diverse stakeholders and target audiences.

Graphic Designer at ThinkFoodGroup

August 31, 2018 - July 15, 2025

Managed design processes and mentored internal staff. Led and executed creative solutions for 21 brands. Oversaw 3rd party vendor creative development on projects. Designed for multi-platform and cross-platform applications while maintaining company brand guidelines.

Graphic Designer at Water Street Design

February 29, 2016 - July 15, 2025

Played a key role in launching multiple products. Created websites, marketing collateral, packaging designs, environmental graphics, and branding materials. Collaborated with cross-functional teams and ensured design alignment with brand guidelines. Enhanced brand awareness and drove sales.

Graphic Designer at McKinsey Development

May 31, 2014 - July 15, 2025

Created print and digital advertisements including mailers, e-blasts, and banners. Collaborated with creative team to understand client needs. Developed creative concepts and met tight deadlines while ensuring alignment with client brand standards and effective communication of intended messages.

Design Specialist at Suday Promotions

December 31, 2011 - July 15, 2025

Created electronic mock-ups of promotional products to meet client needs. Used specialized software for digital product prototypes, improving client comprehension before production. Maintained content, images, and design standards for company website.

Graphic Designer and Production Assistant at National Council of La Raza

December 31, 2009 - July 15, 2025

Designed collateral for all company departments, including reports, brochures, mailers, banners, ads, and invitations. Oversaw printing projects to ensure high-quality products delivered on time.