Hi, I’m Milfrí Pérez Macías, a Senior Visual Communication Specialist based in Madrid with international experience across the USA, France, and Latin America. I translate complex data into clear, engaging visuals—branding, editorial design, infographics, and custom illustration—helping nonprofits, NGOs, and digital media tell their stories with impact. I’m known for delivering high‑quality visual assets under tight deadlines for international remote projects and for turning dense information into accessible, educational visuals. I thrive in collaborative environments, designing for education and informational content, and I combine traditional craft with AI‑driven workflows to create engaging visuals quickly. My work spans branding, visual identity, editorial design, and data visualization, always aiming to empower learners and readers with clear, compelling design.…

Milfrí Pérez Macías

Hi, I’m Milfrí Pérez Macías, a Senior Visual Communication Specialist based in Madrid with international experience across the USA, France, and Latin America. I translate complex data into clear, engaging visuals—branding, editorial design, infographics, and custom illustration—helping nonprofits, NGOs, and digital media tell their stories with impact. I’m known for delivering high‑quality visual assets under tight deadlines for international remote projects and for turning dense information into accessible, educational visuals. I thrive in collaborative environments, designing for education and informational content, and I combine traditional craft with AI‑driven workflows to create engaging visuals quickly. My work spans branding, visual identity, editorial design, and data visualization, always aiming to empower learners and readers with clear, compelling design.…

Available to hire

Hi, I’m Milfrí Pérez Macías, a Senior Visual Communication Specialist based in Madrid with international experience across the USA, France, and Latin America. I translate complex data into clear, engaging visuals—branding, editorial design, infographics, and custom illustration—helping nonprofits, NGOs, and digital media tell their stories with impact. I’m known for delivering high‑quality visual assets under tight deadlines for international remote projects and for turning dense information into accessible, educational visuals.

I thrive in collaborative environments, designing for education and informational content, and I combine traditional craft with AI‑driven workflows to create engaging visuals quickly. My work spans branding, visual identity, editorial design, and data visualization, always aiming to empower learners and readers with clear, compelling design.

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Skills

Experience Level

Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Profesional independiente at MilfriTransmedia
January 1, 2015 - Present
Creation of infographics and illustrations; graphic design for social media and promotional materials; logo creation and brand identity for artists and concerts; editorial layout and web design using Wix; conceptualization and redesign of websites and editorial projects; projects done for a variety of clients including art centers, health centers, consultants, musicians, NGOs, and media organizations across Venezuela, New York, France, Panama, Mexico, and Colombia.
Jefe de Multimedia at Periódico El Universal
December 31, 2015 - July 15, 2025
Supervision and leadership in multimedia content development for the newspaper El Universal in Caracas, including coordinating teams and managing multimedia projects to enhance news presentation.
Periodista e infografista corresponsal at Periódico El Universal
December 31, 2007 - July 15, 2025
Reporter and infographic designer correspondent covering news in New York and Philadelphia for El Universal, USA.
Jefe de Infografía at Periódico El Universal
December 31, 2006 - July 15, 2025
Head of infographics team managing news visualizations and data representations for El Universal newspaper in Caracas.
Diseñadora Gráfica e infografista at Editorial Bruguera, Bloque de Armas, Diario de Caracas
December 31, 1997 - July 15, 2025
Graphic designer and infographic artist working for publishing and newspaper companies in Caracas, creating visual content and designing graphics.
Periodista redactora at Diario de Caracas y editorial Bruguera
December 31, 1992 - July 15, 2025
Journalist and copywriter for the Diario de Caracas newspaper and Editorial Bruguera in Caracas.
Independent professional / Founder at MilfriTransmedia
January 1, 2015 - October 29, 2025
Creation of infographics and illustrations + graphic design for social media and promotional materials; logotype and brand identity development; editorial design and Wix-based web design; conceptualization and redesign of websites and editorial projects. Worked with international NGOs and publishers across Spain, France, USA, Mexico, Panama, Colombia, Peru, Argentina, and Venezuela.
Head of Multimedia at El Universal Newspaper
December 31, 2015 - December 31, 2015
Led the multimedia department, overseeing infographic production and multimedia content for the newspaper; managed design and production processes.
Correspondent journalist and infographic designer at El Universal Newspaper
December 31, 2007 - December 31, 2007
Correspondent journalist and infographic designer; worked in New York and Philadelphia, USA.
Head of Infographics at El Universal Newspaper
December 31, 2006 - December 31, 2006
Led infographic department, directing data visualization and graphical storytelling.
Graphic designer and infographic designer at Editorial Bruguera / Bloque de Armas / Diario de Caracas
December 31, 1997 - December 31, 1997
Graphics and infographic design for multiple publishers.
Periodista redactora at Diario de Caracas y Editorial Bruguera
December 31, 1992 - December 31, 1992
Journalist (editorial) and infographic designer roles.
Creator of infographic and multimedia content style manuals at El Universal
January 1, 2011 - January 1, 2011
Created manuals for infographic and multimedia content styling for the newspaper.
Teacher of design and composition of web and multimedia projects at Monteávila University (Digital Journalism Postgraduate)
December 31, 2022 - December 31, 2022
Teaching design and multimedia project composition for postgraduate digital journalism programs.
Freelance Illustrator at Editorial & Children's Projects (Freelance)
January 1, 2015 - Present
Freelance Illustrator for Editorial & Children's Projects (2015–Present). Developed cover illustrations for children's books such as Soldadito de Papel (2024) and La/dos (Ileana García Mora, 2023), shaping tender, narrative-driven visuals. Created educational material illustrations for Pemón women's leadership and Fundación Polar, adapting language to be accessible and playful. Designed covers and visual identities for international artists (Pibo Márquez, Kelvy Pirela) to convey rhythm and emotion. Also contributed to social campaigns for HIAS Venezuela, ensuring age-appropriate visuals.
Head of Multimedia and Infographics at El Universal
January 1, 1996 - January 1, 2015
Led the creation of narrative infographics and illustrations recognized internationally by the SND (Society for News Design). Built visual hierarchy to ensure each illustration communicates a clear, attractive narrative.
Independent Graphic Design & Visual Communication Consultant at Independent (Remote)
January 1, 2015 - Present
Leading branding, information design, and digital strategy for global clients, with a focus on educational and informational content.
Head of Multimedia at El Universal (Venezuela)
January 1, 2008 - January 1, 2015
Led the award-winning multimedia team and contributed to national journalism prizes; oversaw infographics, video, and interactive content.
International Correspondent & Infographic Artist at El Universal
January 1, 2007 - January 1, 2007
Provided international visual coverage of global events and produced investigative infographics.
Head of Infographics at El Universal
January 1, 1996 - January 1, 2006
Directed the information design department, earning multiple awards from the SND.
Professor of Web Design and Composition at Universidad Monteávila
January 1, 2011 - January 1, 2022
Former professor teaching Web Design and Composition in the communications program.

Education

Specialist at Universidad Monteávila
January 1, 2011 - December 31, 2011
Bachelor's Degree at Universidad Católica Andrés Bello
January 1, 1989 - December 31, 1989
Digital Journalism Specialist at Monteávila University
January 1, 2011 - October 29, 2025
Graduate in Social Communications at Universidad Católica Andrés Bello
January 1, 1989 - October 29, 2025
Graphic Designer studies at Perera Design Institute
January 1, 1984 - October 29, 2025
Specialization in Digital & Multimedia Communication at Universidad Monteávila
January 1, 2011 - January 22, 2026
B.A. in Social Communication at Universidad Católica Andrés Bello
January 11, 2030 - January 1, 1989
Graphic Design Degree at Instituto de Diseño Perera
January 11, 2030 - January 1, 1984

Qualifications

Asistente y ponente en congresos nacionales e internacionales
January 1, 2006 - December 31, 2013
Digital Journalism Specialist
January 1, 2011 - October 29, 2025
Graduate in Social Communications
January 1, 1989 - October 29, 2025
Graphic Design studies
January 1, 1984 - October 29, 2025

Industry Experience

Media & Entertainment, Non-Profit Organization, Professional Services, Education, Other, Software & Internet, Government

Skills

Experience Level