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I'm Rachel Prestley, a entrepreneurial marketing and community professional based in Tampa Bay. Over the past 8+ years I've turned ideas into action—from concept to execution—building front-end brand presence, events, and community experiences while also designing the back-end infrastructure that fuels growth. I’m known for being a quick learner, problem solver, and someone who gets things done, whether that means producing a sold-out event, growing a brand on social, or building a membership-based community from scratch. I founded The Soulcial Butterfly Collective to empower women entrepreneurs, creators, and founders. I collaborate with beauty and wellness brands, run multi-channel marketing programs, and build partner ecosystems to scale impact. I thrive in cross-functional environments, translating ideas into measurable outcomes via events, content, and automated funnels.…I'm Rachel Prestley, a entrepreneurial marketing and community professional based in Tampa Bay. Over the past 8+ years I've turned ideas into action—from concept to execution—building front-end brand presence, events, and community experiences while also designing the back-end infrastructure that fuels growth. I’m known for being a quick learner, problem solver, and someone who gets things done, whether that means producing a sold-out event, growing a brand on social, or building a membership-based community from scratch. I founded The Soulcial Butterfly Collective to empower women entrepreneurs, creators, and founders. I collaborate with beauty and wellness brands, run multi-channel marketing programs, and build partner ecosystems to scale impact. I thrive in cross-functional environments, translating ideas into measurable outcomes via events, content, and automated funnels.

Rachel Prestley

Social Media Manager, Content Creator, Marketing Strategist, +3

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I'm Rachel Prestley, a entrepreneurial marketing and community professional based in Tampa Bay. Over the past 8+ years I've turned ideas into action—from concept to execution—building front-end brand presence, events, and community experiences while also designing the back-end infrastructure that fuels growth. I’m known for being a quick learner, problem solver, and someone who gets things done, whether that means producing a sold-out event, growing a brand on social, or building a membership-based community from scratch. I founded The Soulcial Butterfly Collective to empower women entrepreneurs, creators, and founders. I collaborate with beauty and wellness brands, run multi-channel marketing programs, and build partner ecosystems to scale impact. I thrive in cross-functional environments, translating ideas into measurable outcomes via events, content, and automated funnels.…I'm Rachel Prestley, a entrepreneurial marketing and community professional based in Tampa Bay. Over the past 8+ years I've turned ideas into action—from concept to execution—building front-end brand presence, events, and community experiences while also designing the back-end infrastructure that fuels growth. I’m known for being a quick learner, problem solver, and someone who gets things done, whether that means producing a sold-out event, growing a brand on social, or building a membership-based community from scratch. I founded The Soulcial Butterfly Collective to empower women entrepreneurs, creators, and founders. I collaborate with beauty and wellness brands, run multi-channel marketing programs, and build partner ecosystems to scale impact. I thrive in cross-functional environments, translating ideas into measurable outcomes via events, content, and automated funnels.

Available to hire

I’m Rachel Prestley, a entrepreneurial marketing and community professional based in Tampa Bay. Over the past 8+ years I’ve turned ideas into action—from concept to execution—building front-end brand presence, events, and community experiences while also designing the back-end infrastructure that fuels growth. I’m known for being a quick learner, problem solver, and someone who gets things done, whether that means producing a sold-out event, growing a brand on social, or building a membership-based community from scratch.

I founded The Soulcial Butterfly Collective to empower women entrepreneurs, creators, and founders. I collaborate with beauty and wellness brands, run multi-channel marketing programs, and build partner ecosystems to scale impact. I thrive in cross-functional environments, translating ideas into measurable outcomes via events, content, and automated funnels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Social Media Manager / Content Creator at NUEVA Aesthetics

October 1, 2024 - Present

Direct comprehensive digital marketing strategy across social media, email, and SMS channels while maintaining brand consistency and website coordination. Develop and execute content calendar featuring educational reels, promotional graphics, and engagement posts with performance tracking. Support in-office operations through content creation, design, client communication, and campaign management.

Social Media Manager at Skin Science

January 1, 2024 - July 15, 2025

Created and executed comprehensive social media campaigns for aesthetic treatments, producing educational content and before/after transformations that increased bookings. Developed influencer marketing program, personally documenting treatment experiences and coordinating with local influencers to increase brand visibility and customer acquisition. Generated engaging content highlighting treatment processes, results, and educational information while maintaining consistent brand voice across all platforms.

Founder and Digital Marketing Strategist at The Soulcial Butterfly LLC

March 1, 2024 - Present

Founded and scaled The Soulcial Butterfly, a wellness community and events brand, developing comprehensive branding, website development, and digital marketing strategy. Conceptualized and executed events featuring vendors, workshops, and activities, managing all aspects from venue selection to sponsor relationships and marketing campaigns. Developed and implemented brand strategy including social media content pillars, community engagement initiatives, while maintaining authentic brand voice across all platforms.

Sales Team Leader and Marketing Specialist at MONAT Global

January 1, 2024 - July 15, 2025

Led and mentored a high-performing sales team of over 4000 members, implementing effective training programs and developing team leaders through coaching and personal development initiatives. Generated consistent 5-figure annual personal sales volume through social media marketing, content creation, and authentic relationship building. Built a thriving personal brand through strategic social media presence, including educational content, live demonstrations, and engaging storytelling that drove team growth and customer acquisition.

Founder & Community Director at The Soulcial Butterfly Collective

January 1, 2024 - Present

Founded and operates a membership-based women's networking community in Tampa Bay for entrepreneurs, creators, and founders, built around in-person events and an online membership platform. Produced 15–20 events end-to-end, including venue sourcing, decor, gift bag curation, vendor coordination, ticketing, marketing, and on-site execution. Headlined a flagship sold-out women’s event featuring a multi-speaker panel, branded content production, and a ticketed audience of women entrepreneurs across Tampa Bay. Built and managed all brand marketing: website, email marketing (Flowdesk), Instagram channels, and ManyChat automations that convert content viewers into paid members. Negotiated cross-promotional partnerships and sponsorships with local small businesses, wellness brands, and venues to co-host experiences and expand reach.

Freelance Social Media Manager & Content Strategist at Independent

January 1, 2021 - Present

Provide ongoing social media strategy, content creation, Reels production, and posting for Éla se Med Spa, supporting an established aesthetics provider with full-funnel content. Work with 8+ brands across med spas, aesthetics, laser, skin care, wellness, and personal brands; coordinate UGC creators for brand content production and creator partnerships. Build content systems across Instagram, TikTok, Facebook, and LinkedIn; coordinate influencer/UGC partnerships for client launches. Comfortable working independently with clients across multiple states, managing scope, deadlines, and deliverables.

Independent Sales Leader at Direct Sales / Social Commerce Brand

January 1, 2017 - January 1, 2024

Built and led thousands of independent sellers across the U.S., reaching Executive Director rank and overseeing multi-million-dollar team sales over several years. Personal earnings exceeded $200,000 annually for two consecutive years. Guided the team to a peak of $700,000 in sales in a single month, ranking second company-wide. Recruited, onboarded, and trained hundreds of new team members; developed scripts, training content, and a social selling framework used across the organization. Built and grew a personal brand on Instagram and Facebook to drive recruitment and sales, well before social selling became standard practice. Notable events produced include a sold-out women’s panel event with multiple speakers, a podcast-style community event, a creator-focused content day, and intimate dinners for community members.