Rachel Prestley

Direct comprehensive digital marketing strategy across social media, email, and SMS channels while maintaining brand consistency and website coordination. Develop and execute content calendar featuring educational reels, promotional graphics, and engagement posts with performance tracking. Support in-office operations through content creation, design, client communication, and campaign management.

Founded and scaled The Soulcial Butterfly, a wellness community and events brand, developing comprehensive branding, website development, and digital marketing strategy. Conceptualized and executed events featuring vendors, workshops, and activities, managing all aspects from venue selection to sponsor relationships and marketing campaigns. Developed and implemented brand strategy including social media content pillars, community engagement initiatives, while maintaining authentic brand voice across all platforms.

Founded and operates a membership-based women's networking community in Tampa Bay for entrepreneurs, creators, and founders, built around in-person events and an online membership platform. Produced 15–20 events end-to-end, including venue sourcing, decor, gift bag curation, vendor coordination, ticketing, marketing, and on-site execution. Headlined a flagship sold-out women’s event featuring a multi-speaker panel, branded content production, and a ticketed audience of women entrepreneurs across Tampa Bay. Built and managed all brand marketing: website, email marketing (Flowdesk), Instagram channels, and ManyChat automations that convert content viewers into paid members. Negotiated cross-promotional partnerships and sponsorships with local small businesses, wellness brands, and venues to co-host experiences and expand reach.