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Hi, I'm Roderick Yu, a creative and results-driven communication professional with over 5 years of experience working in international 4A PR agencies and cross-border brand marketing. I've successfully executed large-scale digital campaigns, CSR programs, and social media operations for global clients spanning automotive, FMCG, beauty, and tech sectors. I am fluent in both Mandarin and English, which helps me connect across cultures and create compelling bilingual content. I enjoy collaborating with creative teams and influencers to deliver impactful multi-channel storytelling and boost brand visibility. Outside of work, I love street art, urban exploration, content creation on social platforms, and traveling—I’ve visited over 40 countries and enjoy sharing my visual storytelling through photography and travel vlogs.…Hi, I'm Roderick Yu, a creative and results-driven communication professional with over 5 years of experience working in international 4A PR agencies and cross-border brand marketing. I've successfully executed large-scale digital campaigns, CSR programs, and social media operations for global clients spanning automotive, FMCG, beauty, and tech sectors. I am fluent in both Mandarin and English, which helps me connect across cultures and create compelling bilingual content. I enjoy collaborating with creative teams and influencers to deliver impactful multi-channel storytelling and boost brand visibility. Outside of work, I love street art, urban exploration, content creation on social platforms, and traveling—I’ve visited over 40 countries and enjoy sharing my visual storytelling through photography and travel vlogs.

Roderick Yu

Copywriter, Content Creator, Social Media Manager, +2

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Hi, I'm Roderick Yu, a creative and results-driven communication professional with over 5 years of experience working in international 4A PR agencies and cross-border brand marketing. I've successfully executed large-scale digital campaigns, CSR programs, and social media operations for global clients spanning automotive, FMCG, beauty, and tech sectors. I am fluent in both Mandarin and English, which helps me connect across cultures and create compelling bilingual content. I enjoy collaborating with creative teams and influencers to deliver impactful multi-channel storytelling and boost brand visibility. Outside of work, I love street art, urban exploration, content creation on social platforms, and traveling—I’ve visited over 40 countries and enjoy sharing my visual storytelling through photography and travel vlogs.…Hi, I'm Roderick Yu, a creative and results-driven communication professional with over 5 years of experience working in international 4A PR agencies and cross-border brand marketing. I've successfully executed large-scale digital campaigns, CSR programs, and social media operations for global clients spanning automotive, FMCG, beauty, and tech sectors. I am fluent in both Mandarin and English, which helps me connect across cultures and create compelling bilingual content. I enjoy collaborating with creative teams and influencers to deliver impactful multi-channel storytelling and boost brand visibility. Outside of work, I love street art, urban exploration, content creation on social platforms, and traveling—I’ve visited over 40 countries and enjoy sharing my visual storytelling through photography and travel vlogs.

Available to hire

Hi, I’m Roderick Yu, a creative and results-driven communication professional with over 5 years of experience working in international 4A PR agencies and cross-border brand marketing. I’ve successfully executed large-scale digital campaigns, CSR programs, and social media operations for global clients spanning automotive, FMCG, beauty, and tech sectors. I am fluent in both Mandarin and English, which helps me connect across cultures and create compelling bilingual content.

I enjoy collaborating with creative teams and influencers to deliver impactful multi-channel storytelling and boost brand visibility. Outside of work, I love street art, urban exploration, content creation on social platforms, and traveling—I’ve visited over 40 countries and enjoy sharing my visual storytelling through photography and travel vlogs.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Senior Associate at Publicis Groupe MSL, Shanghai

February 28, 2025 - July 17, 2025

Managed content planning, community management, and campaign execution for SAIC Volkswagen across all digital platforms. Led integrated campaigns across auto shows, roadshows, and product launches. Executed CSR initiatives for Jaguar Land Rover including media days, school visits, and foundation signing events. Collaborated with creative teams, KOLs, and managed 40+ brand accounts to deliver high-visibility, cross-channel exposure. Generated over 100 million impressions and led viral campaigns with millions of views and offline participants.

PR Executive at TBWA, Shanghai

October 31, 2022 - July 17, 2025

Planned and executed integrated PR campaigns on WeChat, Weibo, and TikTok for clients including BMW, Hilton, and Adidas (China market). Developed content strategies and coordinated with creative and media teams. Organized CSR initiatives such as LGBTQ+ salons, photography exhibitions, and Children’s Day events. Led social media campaigns achieving tens of millions of views and engagements. Grew the agency's official WeChat followers significantly and contributed to high industry popularity rankings while maintaining client satisfaction.

PR Intern - FMCG & Beauty team at Fleishman Hillard, Beijing

December 31, 2020 - July 17, 2025

Supported planning and execution of celebrity-driven campaigns with high-profile personalities. Drafted event materials including MC scripts, press releases, and campaign reports. Created daily brand content and fashion coverage. Prepared monthly PR reports encompassing KOL selection, monitoring, competitor analysis, and collaboration proposals. Contributed to campaigns with substantial views and likes, earned praise for quality writing and market insight reporting, and improved campaign execution efficiency.

Internship - Product Operations Management at Marke360, Xiaomi Malaysia

May 31, 2020 - July 17, 2025

Managed product platform data and stock status, monitored after-sales feedback and logistics. Compiled performance reports and conducted root-cause analysis on user complaints. Provided recommendations that optimized deployment speed and reduced recurring after-sales issues. Received praise for independent analysis and reporting skills.