I'm Rodolfo Loero Arismendi, a Barcelona-based designer and founder of IUTIRLA, a boutique design studio delivering logo design and brand identity work for clients across Venezuela, Argentina, Bahamas, Chile, Colombia, the United States, and Spain. I lead creative direction and design processes, turning ideas into visual identities that communicate clearly and stand out. With over a decade of experience in graphic design and advertising, I blend artistic sensibility with practical execution, managing brand visuals across social media, print, and large-format campaigns, and expanding my international creative footprint.…

Rodolfo Loero Arismendi

I'm Rodolfo Loero Arismendi, a Barcelona-based designer and founder of IUTIRLA, a boutique design studio delivering logo design and brand identity work for clients across Venezuela, Argentina, Bahamas, Chile, Colombia, the United States, and Spain. I lead creative direction and design processes, turning ideas into visual identities that communicate clearly and stand out. With over a decade of experience in graphic design and advertising, I blend artistic sensibility with practical execution, managing brand visuals across social media, print, and large-format campaigns, and expanding my international creative footprint.…

Available to hire

I’m Rodolfo Loero Arismendi, a Barcelona-based designer and founder of IUTIRLA, a boutique design studio delivering logo design and brand identity work for clients across Venezuela, Argentina, Bahamas, Chile, Colombia, the United States, and Spain. I lead creative direction and design processes, turning ideas into visual identities that communicate clearly and stand out.

With over a decade of experience in graphic design and advertising, I blend artistic sensibility with practical execution, managing brand visuals across social media, print, and large-format campaigns, and expanding my international creative footprint.

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Skills

Experience Level

Language

Spanish; Castilian
Fluent
English
Intermediate

Work Experience

CEO – Creative Director at Topocho Green
January 1, 2018 - Present
Founder and creative lead of an independent design studio. Logo design and brand identity projects for certified clients in Venezuela, Argentina, Bahamas, Chile, Colombia, United States, and Spain.
Graphic Designer at Odontolaser
December 31, 2018 - July 15, 2025
Designed and developed graphic assets for Instagram and website. Performed professional photo editing and managed the brand’s visual content.
Graphic Designer at Conexión Publicidad
December 31, 2015 - July 15, 2025
Created POP materials, corporate stationery, and promotional pieces.
Graphic Designer at VISTA, C.A.
December 31, 2013 - July 15, 2025
Designed billboards for promotional campaigns. Managed the placement and strategic location of billboards in Barcelona, Puerto La Cruz, and Lechería.
Graphic Designer – Creative Department at R-ART Publicidad
December 31, 2012 - July 15, 2025
Designed business cards, corporate stationery, POP materials, sublimation, and prints. Developed visual concepts for advertising signs and large-format graphics.
CEO – Creative Director at Topocho Green (Own Venture)
January 1, 2018 - Present
Founder and creative lead of an independent design studio. Responsible for logo design and brand identity projects for certified clients across Venezuela, Argentina, Bahamas, Chile, Colombia, United States, and Spain.
Graphic Designer at Odontolaser
December 31, 2018 - July 21, 2025
Designed and developed graphic assets for Instagram and website. Performed professional photo editing and managed the brand’s visual content.
Graphic Designer at Conexión Publicidad
December 31, 2015 - July 21, 2025
Created POP materials, corporate stationery, and promotional pieces.
Graphic Designer at VISTA, C.A.
December 31, 2013 - July 21, 2025
Designed billboards for promotional campaigns and managed placement and strategic location of billboards in Barcelona, Puerto La Cruz, and Lechería.
Graphic Designer – Creative Department at R-ART Publicidad
December 31, 2012 - July 21, 2025
Designed business cards, corporate stationery, POP materials, sublimation, and prints. Developed visual concepts for advertising signs and large-format graphics.
CEO – Creative Director at Topocho Green (Own Venture)
January 1, 2018 - Present
Founder and creative lead of an independent design studio. Responsible for logo design and brand identity projects for certified clients in Venezuela, Argentina, Bahamas, Chile, Colombia, United States, and Spain.
Graphic Designer at Odontolaser
December 31, 2018 - July 21, 2025
Designed and developed graphic assets for Instagram and website. Performed professional photo editing and managed the brand’s visual content.
Graphic Designer at Conexión Publicidad
December 31, 2015 - July 21, 2025
Created POP materials, corporate stationery, and promotional pieces.
Graphic Designer at VISTA, C.A.
December 31, 2013 - July 21, 2025
Designed billboards for promotional campaigns. Managed the placement and strategic location of billboards in Barcelona, Puerto La Cruz, and Lechería.
Graphic Designer – Creative Department at R-ART Publicidad
December 31, 2012 - July 21, 2025
Designed business cards, corporate stationery, POP materials, sublimation, and prints. Developed visual concepts for advertising signs and large-format graphics.
CEO – Creative Director at Topocho Green (Own Venture)
January 1, 2018 - Present
Founder and creative lead of an independent design studio. Responsible for logo design and brand identity projects for certified clients in Venezuela, Argentina, Bahamas, Chile, Colombia, United States, and Spain.
Graphic Designer at Odonto Laser
December 31, 2018 - August 14, 2025
Designed and developed graphic assets for Instagram and website. Performed professional photo editing and managed the brand’s visual content.
Graphic Designer at Conexión Publicidad
December 31, 2015 - August 14, 2025
Created POP materials, corporate stationery, and promotional pieces.
Graphic Designer at VISTA, C.A.
December 31, 2013 - August 14, 2025
Designed billboards for promotional campaigns. Managed the placement and strategic location of billboards in Barcelona, Puerto La Cruz, and Lechería.
Graphic Designer – Creative Department at R-ART Publicidad
December 31, 2012 - August 14, 2025
Designed business cards, corporate stationery, POP materials, sublimation, and prints. Developed visual concepts for advertising signs and large-format graphics.
CEO – Creative Director / Founder at IUTIRLA
January 1, 2018 - October 27, 2025
Founder and creative director of an independent design studio; lead logo design and brand identity projects for certified clients across multiple countries.
Graphic Designer at Odontolaser
January 1, 2018 - January 1, 2018
Designed graphic assets for Instagram and website; performed professional photo editing and managed the brand's visual content.
Graphic Designer at Conexión Publicidad
January 1, 2015 - January 1, 2015
Created POP materials, corporate stationery, and promotional pieces.
Graphic Designer at VISTA, C.A.
January 1, 2013 - January 1, 2013
Designed billboards for promotional campaigns. Managed placement and strategic location of billboards in Barcelona, Puerto La Cruz, and Lechería.
Graphic Designer – Creative Department at R-ART Publicidad
January 1, 2012 - January 1, 2012
Designed business cards, corporate stationery, POP materials; developed visual concepts for advertising signs and large-format graphics. Specialized in logo design and brand guidelines, combining creativity, organization, and a functional approach. Advanced proficiency in Adobe Creative Suite with strong copywriting, transcription, and digital file management.

Education

Higher University Technician at Instituto Universitario de Tecnología Industrial "Rodolfo Loero Arismendi" (IUTIRLA)
January 1, 2009 - December 31, 2009
Higher University Technician at Instituto Universitario de Tecnología Industrial "Rodolfo Loero Arismendi" (IUTIRLA)
January 1, 2009 - December 31, 2009
Higher University Technician at Instituto Universitario de Tecnología Industrial "Rodolfo Loero Arismendi" (IUTIRLA)
January 1, 2009 - December 31, 2009
Higher University Technician in Graphic Design – Advertising Specialization at Instituto Universitario de Tecnología Industrial "Rodolfo Loero Arismendi" (IUTIRLA)
January 1, 2009 - December 31, 2009

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Other, Consumer Goods, Software & Internet

Skills

Experience Level