Hi, I'm Anna Chiara Sai, a communications and PR lead with over 15 years of experience in corporate and brand communications, digital marketing, and online reputation management. I specialize in executive personal branding and social strategy, helping top executives and companies build a strong online presence and navigate the digital landscape effectively. I have a passion for developing social media strategies tailored to each channel and audience, driving brand awareness, and managing crisis communication. I enjoy creating impactful content and leveraging analytics to continuously improve and align communication efforts with business goals. Let's connect and explore how we can grow your brand in the digital space!…

Anna Chiara Sai

Hi, I'm Anna Chiara Sai, a communications and PR lead with over 15 years of experience in corporate and brand communications, digital marketing, and online reputation management. I specialize in executive personal branding and social strategy, helping top executives and companies build a strong online presence and navigate the digital landscape effectively. I have a passion for developing social media strategies tailored to each channel and audience, driving brand awareness, and managing crisis communication. I enjoy creating impactful content and leveraging analytics to continuously improve and align communication efforts with business goals. Let's connect and explore how we can grow your brand in the digital space!…

Available to hire

Hi, I’m Anna Chiara Sai, a communications and PR lead with over 15 years of experience in corporate and brand communications, digital marketing, and online reputation management. I specialize in executive personal branding and social strategy, helping top executives and companies build a strong online presence and navigate the digital landscape effectively.

I have a passion for developing social media strategies tailored to each channel and audience, driving brand awareness, and managing crisis communication. I enjoy creating impactful content and leveraging analytics to continuously improve and align communication efforts with business goals. Let’s connect and explore how we can grow your brand in the digital space!

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Skills

Experience Level

Language

English
Fluent
French
Fluent
Russian
Advanced

Work Experience

HEAD OF GLOBAL COMMUNICATIONS at Copenhagen Institute of Interaction Design
January 1, 2025 - Present
Leading CIID’s global communication strategies, aligning storytelling, media outreach, and content production with the institute’s life-centred approach — from talent attraction to corporate partnerships. Driving editorial and press activity across channels, producing high-impact content (web, social, press, case studies) and ensuring brand consistency.
PR, Social Media and Content Manager at eBay
December 31, 2024 - July 15, 2025
Developing social media strategies in partnership with stakeholders, tailored to each channel. Enhancing the visibility of social media content organically and paid. Continuously improving social media activities by collecting and analyzing the relevant social data/metrics, insights, and best practices.
Digital Marketing Manager at Accenture Interactive
December 31, 2022 - July 15, 2025
Helping clients harness the power of social media and social business through a full range of services, including end-to-end social media strategy, CEO online reputation and strategy, crisis management, war room, social listening and integrated advanced analytics, employer branding, social customer care, content marketing. Expert in managing public relations strategies to propel brand awareness and represent the brand voice at best, staying consistent with current trends and media opportunities. Proficient in determining KPIs for PR, measuring and producing reports on PR campaigns.
Head of Social Media at Snam
May 31, 2018 - July 15, 2025
Responsible for the development, management and maintenance of social media channels for Snam and Fondazione Snam. Online brand reputation management. Snam CEO, Marco Alverà’s social media strategy. Crisis management (TAP).
Digital Strategist at U.S. Consulate General in Milan
July 31, 2017 - July 15, 2025
Responsible for the development, management and maintenance of outreach media channels at the US Consulate General in Milan (Facebook, Twitter, YouTube, Instagram, Linkedin, Wikipedia), including US Consulate’s website. Build and maintain relationships with journalists, and influencers. Arrange and coordinate interviews. Public diplomacy - Working across State Department and U.S. Government Agencies to ensure message consistency and integration of earned, owned and paid media. Online reputation management and online listening.
Head of Social Media at Eni
December 31, 2014 - July 15, 2025
Managed company’s social media accounts, developed organization-wide social media management standards, policies and rules of engagement. Defined KPIs and implemented enterprise level measurement, analytics, and reporting methods to gauge success. Trained communication and management professionals throughout the organization on social network best practices. Online reputation management including monitoring of brand, product & top management reputation. Crisis management. Digital PR. Web content curation. Content management and SEO. Design and curation of mobile apps and corporate websites. Operational support within the Sales and Marketing Department.
HEAD OF GLOBAL COMMUNICATIONS at Copenhagen Institute of Interaction Design
January 1, 2025 - Present
Leading CIID’s global communication strategies, aligning storytelling, media outreach, and content production with the institute’s life-centred approach — from talent attraction to corporate partnerships. Driving editorial and press activity across channels, producing high-impact content (web, social, press, case studies) and ensuring brand consistency.
PR, Social Media and Content Manager at eBay
December 31, 2024 - July 15, 2025
Developing social media strategies in partnership with stakeholders, tailored to each channel. Enhancing the visibility of social media content organically and paid. Continuously improving social media activities by collecting and analyzing the relevant social data/metrics, insights, and best practices.
Digital Marketing Manager at Accenture Interactive
December 31, 2022 - July 15, 2025
Helping clients harness the power of social media and social business through a full range of services, including end-to-end social media strategy, CEO online reputation & strategy, crisis management, war room, social listening & integrated advanced analytics, employer branding, and social customer care. Expert in managing public relations strategies to propel brand awareness and represent the brand voice consistently. Proficient in KPI determination, measuring, and reporting on PR campaigns.
Head of Social Media at Snam
May 31, 2018 - July 15, 2025
Social media management for Snam and Fondazione Snam, including online brand reputation management and social media strategy for the CEO. Crisis management for TAP project.
Digital Strategist at U.S. Consulate General in Milan
July 1, 2017 - July 15, 2025
Responsible for development, management, and maintenance of outreach media channels (Facebook, Twitter, YouTube, Instagram, LinkedIn, Wikipedia) including US Consulate’s website. Built and maintained relationships with journalists and influencers. Coordinated public diplomacy and ensured message consistency across State Department and U.S. Government Agencies. Handled online reputation management and listening.
Head of Social Media - Eni at Eni
December 31, 2014 - July 15, 2025
Managed social media accounts, developed social media policies and standards, defined KPIs, provided training on social networking best practices, online reputation management, crisis management, digital PR, and content curation including web and mobile corporate sites. Supported marketing and sales departments and managed Eni's Legal Professional Community website.
Internal Communication & Knowledge Management Specialist at Eni
December 31, 2009 - July 15, 2025
Specialist role supporting internal communication and knowledge management.
Marketing Specialist at Manpower
June 1, 2006 - July 15, 2025
Operational support in Sales and Marketing, member of the International Team responsible for the Group’s worldwide rebranding.
Project Management Officer at State Street Bank
March 1, 2005 - July 15, 2025
Editing internal reporting, monitoring team’s work progress via Microsoft Project.
In-house Translator at Morgan Stanley Bank
January 1, 2005 - July 15, 2025
Translated legal documents, press releases, agreements and organizational models (EN/IT), supported Compliance Department.

Education

University Degree at Trieste University
January 1, 1996 - December 31, 2000
Degree at Liceo A. Manzoni - Milan
January 1, 1991 - December 31, 1996
University Degree at Trieste University
January 1, 1995 - December 31, 1999
Degree in foreign languages at Liceo A. Manzoni, Milan
January 1, 1990 - December 31, 1995

Qualifications

Certificate in Maieutic Facilitation Foundation
January 1, 2024 - December 31, 2024
Digital Communication in Healthcare
January 1, 2020 - December 31, 2020
Online Reputation - Legal Aspects
January 1, 2019 - December 31, 2019
MASTERCLASS in Counter Marketing at US Marketing Communication College
January 1, 2016 - December 31, 2016
MASTERCLASS in Email marketing
January 1, 2016 - December 31, 2016
Intensive course in Video Editing
January 1, 2016 - December 31, 2016
Master in Web Design
January 1, 2010 - December 31, 2010
Certificate in Maieutic Facilitation Foundation
January 1, 2024 - December 31, 2024
Digital Communication in Healthcare
January 1, 2020 - December 31, 2020
Online Reputation - Legal Aspects
January 1, 2019 - December 31, 2019
MASTERCLASS in Counter Marketing
January 1, 2016 - December 31, 2016
MASTERCLASS in Email marketing
January 1, 2016 - December 31, 2016
Intensive course in Video Editing
January 1, 2016 - December 31, 2016
Master in Web Design
January 1, 2010 - December 31, 2010

Industry Experience

Consumer Goods, Transportation & Logistics, Telecommunications, Financial Services, Healthcare, Government, Professional Services

Skills

Experience Level