Available to hire
Hi, I’m David Aden, a passionate UX/UI designer with extensive experience leading design projects that improve user satisfaction and business outcomes. I’ve worked in diverse roles ranging from UX design to vocational education, delivering training to thousands of learners and enhancing online user experiences with measurable success.
I enjoy solving complex user problems with clear, effective design and collaborating closely with teams to create intuitive and engaging digital products. I’m excited to continue driving impactful user experiences and creating designs that truly resonate with people.
Work Experience
UX/UI Designer at Brook Car Hire
October 1, 2024 - PresentLed end-to-end UX design for bookings, resulting in a 40% increase in task completion rates and a 25% drop in user support queries. Increased overall user satisfaction by 28% by identifying critical pain points. Redesigned key website touchpoints and optimised the user journey, resulting in a 200% increase in online customer enquiries.
Vocational Education Trainer – BTEC Programmes at Wolverhampton Council / Britannia Drivers Association
October 1, 2024 - July 15, 2025Delivered training to 18,000+ learners with an 82% pass rate in a regulated environment. Managed 120 weekly learner records within CRM systems with high accuracy. Designed BTEC standard training materials aligned with regulation policy, equality, and safeguarding standards.
UX Designer and Team Lead at Britannia Drivers Association
February 1, 2017 - July 15, 2025Led end-to-end UX/UI rebrand across responsive web/mobile platforms, improving design consistency by 30%. Restructured site information architecture (IA), reducing task completion time by 22%. Improved developer handoff and reduced design iteration cycles by 35% through clear interactive documentation via Figma.
Lead Resolution Case Handler at Britannia Drivers Association
January 1, 2011 - July 15, 2025Managed 8,000+ customer cases including financial arrears and missed payments. Resolved complex complaints with a 95% success rate in financial resolutions. Supported vulnerable customers with empathy and professionalism, applying TEXAS to reduce escalations by 30%.
Education
BaHons at Liverpool John Moores University
January 1, 2007 - December 31, 2011Qualifications
UX/UI Design Diploma
January 1, 2024 - December 31, 2025AUTOCAD Level 3 (Parametric Modelling)
January 1, 2019 - December 31, 2019Level 2 in Coaching Football (UEFA B Part One)
January 1, 2012 - December 31, 2012Industry Experience
Education, Transportation & Logistics, Software & Internet, Professional Services, Government
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