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Hi, I'm Elsa Wu, a passionate User Experience Designer with a background in psychology and a love for creating intuitive, user-friendly digital experiences. Over the years, I've worked on various projects ranging from full-site redesigns to scalable design systems, collaborating with global brands and startups alike. I enjoy tackling challenges brought by fast-paced projects and thrive in cross-functional teams where I can merge user research insights with creative design solutions. Whether it's through user interviews, prototyping, or usability testing, my goal is always to craft meaningful experiences that not only look good but also deliver results.…Hi, I'm Elsa Wu, a passionate User Experience Designer with a background in psychology and a love for creating intuitive, user-friendly digital experiences. Over the years, I've worked on various projects ranging from full-site redesigns to scalable design systems, collaborating with global brands and startups alike. I enjoy tackling challenges brought by fast-paced projects and thrive in cross-functional teams where I can merge user research insights with creative design solutions. Whether it's through user interviews, prototyping, or usability testing, my goal is always to craft meaningful experiences that not only look good but also deliver results.

Elsa Wu

UX Designer, UI Designer, Product Designer

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Hi, I'm Elsa Wu, a passionate User Experience Designer with a background in psychology and a love for creating intuitive, user-friendly digital experiences. Over the years, I've worked on various projects ranging from full-site redesigns to scalable design systems, collaborating with global brands and startups alike. I enjoy tackling challenges brought by fast-paced projects and thrive in cross-functional teams where I can merge user research insights with creative design solutions. Whether it's through user interviews, prototyping, or usability testing, my goal is always to craft meaningful experiences that not only look good but also deliver results.…Hi, I'm Elsa Wu, a passionate User Experience Designer with a background in psychology and a love for creating intuitive, user-friendly digital experiences. Over the years, I've worked on various projects ranging from full-site redesigns to scalable design systems, collaborating with global brands and startups alike. I enjoy tackling challenges brought by fast-paced projects and thrive in cross-functional teams where I can merge user research insights with creative design solutions. Whether it's through user interviews, prototyping, or usability testing, my goal is always to craft meaningful experiences that not only look good but also deliver results.

Available to hire

Hi, I’m Elsa Wu, a passionate User Experience Designer with a background in psychology and a love for creating intuitive, user-friendly digital experiences. Over the years, I’ve worked on various projects ranging from full-site redesigns to scalable design systems, collaborating with global brands and startups alike.

I enjoy tackling challenges brought by fast-paced projects and thrive in cross-functional teams where I can merge user research insights with creative design solutions. Whether it’s through user interviews, prototyping, or usability testing, my goal is always to craft meaningful experiences that not only look good but also deliver results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

UX Designer at Anatta, Inc.

December 1, 2022 - Present

Launched a full-site redesign, resulting in an 83.2% increase in Average Order Value on the Product Detail Page and a 6.3% increase in revenue. Designed high-impact landing pages for skincare and supplement brands incorporating micro-animations and intuitive navigation. Created scalable design systems to eliminate inconsistencies, introducing reusable components with defined usage rules. Worked on fast-paced projects with global brands such as True Botanicals, Mad Hippie, Vimergy, Dropps, and Bare Performance Nutrition (BPN).

UX Researcher at The Stable

June 30, 2022 - July 15, 2025

Partnered with other team members to plan and conduct user research for American brands such as Ancient Nutrition and Everytable. Analyzed research data to better align unique business goals and user needs.

Product Designer at Lambda Solutions

December 31, 2021 - July 15, 2025

Led cross-functional alignment to drive releases to customers while acting as Product Manager. Facilitated customer discovery workshops to unpack business and usability problems in existing user flows. Created wireframes and prototypes for a Learning Management System.

Teaching Assistant at BrainStation

October 31, 2020 - July 15, 2025

Appointed as Teaching Assistant based on high achievements and strong UX/UI skills. Collaborated with an agile team of lead educators to streamline the UX Design diploma program, increasing effectiveness and engagement in a remote learning environment.

UI Designer at Kaizor Innovation

March 31, 2020 - July 15, 2025

Worked with a team of UX/UI designers to create the product direction, brand identity, logo, and overall user experience of a responsive website.

UX Designer at Anatta, Inc.

December 1, 2022 - Present

Launched a full-site redesign, resulting in an 83.2% increase in AOV on the PDP and a 6.3% increase in revenue. Designed high-impact landing pages for skincare and supplement brands incorporating micro-animations and intuitive navigation. Created scalable design systems to eliminate inconsistencies, while introducing reusable components with defined usage rules. Tackled fast paced projects with global brands such as True Botanicals, Mad Hippie, Vimergy, Dropps, and Bare Performance Nutrition (BPN).

UX Researcher at The Stable

June 30, 2022 - July 15, 2025

Product Designer at Lambda Solutions

December 31, 2021 - July 15, 2025

Led cross-functional alignment to drive releases to customers, while acting as Product Manager. Facilitated customer discovery workshops to unpack business problems and usability problems in existing user flows. Created wireframes and prototypes for a Learning Management System.

Teaching Assistant at BrainStation

October 31, 2028 - July 15, 2025

Appointed as TA based on high achievements in the previous cohort and exhibiting UX/UI core skills and competencies. Worked in collaboration with an agile team of lead educators to streamline the process for the UX Design diploma program to increase effectiveness and engagement in a remote learning experience for students.

UI Designer at Kaizor Innovation

March 31, 2020 - July 15, 2025

Worked with a team of UX/UI designers to create the product direction, brand identity, logo, and overall user experience of a responsive website.