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Hi, I'm Maria Florencia Meza Liotti, a creative and strategic marketing professional with over 10 years of experience in content strategy, digital marketing, and campaign development. I am passionate about driving engagement and conversions through innovative storytelling and data-driven insights. I've been fortunate to lead cross-functional teams and optimize performance marketing strategies for a variety of brands. I love crafting high-impact campaigns and scalable content solutions, especially for DTC brands. My experience spans working with e-commerce, SaaS startups, and managing digital presences for multiple restaurants. I enjoy collaborating with creative teams and influencers to create content that truly connects with audiences.…Hi, I'm Maria Florencia Meza Liotti, a creative and strategic marketing professional with over 10 years of experience in content strategy, digital marketing, and campaign development. I am passionate about driving engagement and conversions through innovative storytelling and data-driven insights. I've been fortunate to lead cross-functional teams and optimize performance marketing strategies for a variety of brands. I love crafting high-impact campaigns and scalable content solutions, especially for DTC brands. My experience spans working with e-commerce, SaaS startups, and managing digital presences for multiple restaurants. I enjoy collaborating with creative teams and influencers to create content that truly connects with audiences.

Maria Florencia Meza Liotti

Content Strategist, Marketing Strategist, Creative Director, +1

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Hi, I'm Maria Florencia Meza Liotti, a creative and strategic marketing professional with over 10 years of experience in content strategy, digital marketing, and campaign development. I am passionate about driving engagement and conversions through innovative storytelling and data-driven insights. I've been fortunate to lead cross-functional teams and optimize performance marketing strategies for a variety of brands. I love crafting high-impact campaigns and scalable content solutions, especially for DTC brands. My experience spans working with e-commerce, SaaS startups, and managing digital presences for multiple restaurants. I enjoy collaborating with creative teams and influencers to create content that truly connects with audiences.…Hi, I'm Maria Florencia Meza Liotti, a creative and strategic marketing professional with over 10 years of experience in content strategy, digital marketing, and campaign development. I am passionate about driving engagement and conversions through innovative storytelling and data-driven insights. I've been fortunate to lead cross-functional teams and optimize performance marketing strategies for a variety of brands. I love crafting high-impact campaigns and scalable content solutions, especially for DTC brands. My experience spans working with e-commerce, SaaS startups, and managing digital presences for multiple restaurants. I enjoy collaborating with creative teams and influencers to create content that truly connects with audiences.

Available to hire

Hi, I’m Maria Florencia Meza Liotti, a creative and strategic marketing professional with over 10 years of experience in content strategy, digital marketing, and campaign development. I am passionate about driving engagement and conversions through innovative storytelling and data-driven insights. I’ve been fortunate to lead cross-functional teams and optimize performance marketing strategies for a variety of brands.

I love crafting high-impact campaigns and scalable content solutions, especially for DTC brands. My experience spans working with e-commerce, SaaS startups, and managing digital presences for multiple restaurants. I enjoy collaborating with creative teams and influencers to create content that truly connects with audiences.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Content & Social Media Manager at FCHG - Miami

January 1, 2025 - Present

Managed digital presence for 18 restaurants, tailoring content strategies across Instagram, TikTok, and Google. Created data-informed campaigns to boost engagement, foot traffic, and brand recognition. Coordinated with chefs, managers, and influencers to produce high-performing reels and user-generated content. Oversaw content calendars, reporting, and ensured consistency in brand voice across all platforms.

Creative Strategist & Marketing Consultant at Freelance

January 1, 2023 - Present

Developed and executed data-driven marketing campaigns for various clients in e-commerce and SaaS sectors. Created multi-channel content strategies focused on audience engagement and conversion optimization. Conducted A/B testing to refine messaging, visuals, and ad performance across social platforms. Collaborated with creative teams to produce high-performing social media ads.

Marketing Coordinator & Content Strategist at Funnelchat

December 31, 2023 - July 15, 2025

Led the branding and content strategy for a WhatsApp automation startup, scaling from MVP to thousands of users. Created and optimized funnels for lead generation and customer acquisition. Developed and executed paid media strategies on Meta, Google Ads, and TikTok Ads. Managed client onboarding, developing instructional content, and automation workflows.

Strategic Planner & Digital Content Lead at Neostudio Agency

December 31, 2020 - July 15, 2025

Designed and executed digital advertising campaigns for B2C and B2B brands. Conducted audience research to develop targeted ad strategies. Led the creative direction and messaging for paid social, display, and video advertising. Managed a team of content creators to develop multi-platform digital assets.

Audiovisual Production Manager at Universidad Siglo 21

December 31, 2016 - July 15, 2025