I am a creative and results-driven marketing graduate with over 4 years of experience managing a high-volume salon, leading promotional campaigns, and enhancing customer experiences. I have a passion for transforming insights into impactful campaigns and enjoy working in environments where I can boost engagement and maintain brand consistency. I bring a strong customer-focused mindset and am eager to contribute my skills in social media engagement, promotional strategies, and brand marketing to a dynamic marketing team. I am excited to grow and learn more in the marketing field and help businesses connect better with their audiences.

Olivia McGraw

I am a creative and results-driven marketing graduate with over 4 years of experience managing a high-volume salon, leading promotional campaigns, and enhancing customer experiences. I have a passion for transforming insights into impactful campaigns and enjoy working in environments where I can boost engagement and maintain brand consistency. I bring a strong customer-focused mindset and am eager to contribute my skills in social media engagement, promotional strategies, and brand marketing to a dynamic marketing team. I am excited to grow and learn more in the marketing field and help businesses connect better with their audiences.

Available to hire

I am a creative and results-driven marketing graduate with over 4 years of experience managing a high-volume salon, leading promotional campaigns, and enhancing customer experiences. I have a passion for transforming insights into impactful campaigns and enjoy working in environments where I can boost engagement and maintain brand consistency.

I bring a strong customer-focused mindset and am eager to contribute my skills in social media engagement, promotional strategies, and brand marketing to a dynamic marketing team. I am excited to grow and learn more in the marketing field and help businesses connect better with their audiences.

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Experience Level

Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Work Experience

Salon Manager at Palm Beach Tan
January 1, 2021 - Present
Designed and implemented in-store promotions that boosted sales of featured products and memberships, contributing to top-tier performance metrics across multiple quarters. Created social media content ideas to align with seasonal campaigns and increase local engagement. Consistently ranked among top-performing locations in the district for membership conversions, driven by customer-focused messaging and upselling techniques. Trained new associates on effective brand communication, tone, and product positioning to maintain marketing consistency across teams. Maintained internal marketing displays and collaborated on regional initiatives such as referral programs and email campaigns. Summarized and distributed promotional updates from corporate to team, ensuring messaging accuracy and effective rollout. Conducted competitor research and communicated customer feedback to support district-level promotional strategies.

Education

Bachelor of Science in Marketing at Virginia Commonwealth University
January 1, 2021 - May 31, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Consumer Goods, Professional Services